Digital Approaches and Technologies for Business: A Case Study of Regional College in Manchester

This report discusses the range of digital approaches and technologies used by Regional College in Manchester to achieve business objectives and meet KPIs successfully. It explores the impact of contemporary approaches to digital business and how digital technologies can support organizations. The report also includes a digital strategy plan for implementation.

Planning and Use of
Digital Technologies in
Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1 Explaining the range of digital approaches taken by organisations.......................................3
P2 Analysing the relationship between contemporary approaches to digital business and their
impact on meeting KPIs successfully.........................................................................................4
P3 Investigating a range of digital technologies used by organisations to achieve business
objectives.....................................................................................................................................5
P4 Illustrating the ways in which digital technologies can support organisations......................6
P5 Construct a digital strategy plan in order to support the implementation of digital
technologies within an organisation............................................................................................7
Mission........................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES:.............................................................................................................................10
Books and Journals...................................................................................................................10

INTRODUCTION
Organisations should introduce new techniques and technology at the workplace through
which thy can earn more revenues in the market and can achieve more growth in the future.
Managers should make effective strategies in order to effectively carry out the operations. For
this report, regional college has been undertaken that is situated in the Manchester, United
Kingdom. In their educational campus they offer various kinds of courses to the students. In this
report various approaches of the digitalisation will be discussed (Goi, 2019). Impact of these
approaches on the KPI's will be evaluated. Different kinds of digital technologies will be
undertaken. Through this the effectiveness of the organisation can easily be accessed. Along with
that the there will be the execution of the digital strategy plan in order to implement various
digital technologies at the workplace. At the end of the report, there will be the analysis of the
digital strategy plan in order to find out the effectiveness at the workplace.
MAIN BODY
P1 Explaining the range of digital approaches taken by organisations.
Digitalisation can be defined as the when the leaders and the managers to introduced the
digitalisation techniques in the workplace through which they can effectively deliver the goods
and the services to the customers. Different kinds of digital techniques are used by the
organisation in today's time. Some of the digital approaches are mentioned below in relation to
the regional college are as follows:
 Skype: Skype can be defined as one of the effectively digital approach that are highly
used by the business firms in order to carry out the activities smoothly. In relation to the
educational sector, teacher become able to convey the new concepts and the learning to
the students from their homes (Kang, Diao and Zanini, 2020). Teachers of the regional
colleges has highly used this approach at the time of the COVID-19 in order to educate
the children.
 Chatbot: It is the other effectively tools that helps the organisation to carry out the work
smoothly. Through this the organisation can easily sends the ideas of the message by
sending the text messages as well as they can also sends the voice message.
 Twitter, Instagram, Facebook: In today's time these are the most effectively digital
approach that are used by the organisation in order to promote the brand image in the

market. Regional college in the Manchester are focuses on to attract those students to
which they are providing the courses (Kumar and Galar, 2021). Upper level of the
management ensures that they highly use the Instagram and the Facebook in order to
promote the educational brand in the academics market. Through this the marketing
department of the organisation become able to attract lots of students towards their
educational institutes.
 Cloud computing: This has proved to be one of the most effectively digital approaches
that are used by the organisation in order to conveys the ideas and the plans to the various
departments. In relation to the regional college of Manchester, this approach helps the
teachers to access the data and the information shared by the upper level of the collegs at
the time of the pandemic.
P2 Analysing the relationship between contemporary approaches to digital business and their
impact on meeting KPIs successfully.
It can be said that the approaches of the digital tools has a relationship with the digital
business. These approaches facilitate the business to make the products with more effectiveness.
Through this the organisations can become able to get more and more customers that helps the
organisation to generate more revenues in the market. In relation to the regional college of the
Manchester, they are focusing on to use different kinds of digital approaches through which they
can easily carry out the activities (Urbach and Röglinger, 2019). Marketing department of the
organisation become able to use effectively digital approaches like social media through which
they promote their educational institutes in the market. Generally digital approaches affects the
performances of the KPI's. Various impacts of the KPI's are mentioned below in relation to the
contemporary approaches:
 Profits: It is the one of the effective KPI that are used by the organisation in order to
check the profitability in the workplace. Managers can get benefits from this KPI as they
can find out the profits they are earning is sufficient in order to cover the cost and earning
profits (Schindel, 2022). In relation to the regional college of the Manchester, these
digital approaches helps the organisation to regularly analyse the profits in the market
and through which they can take necessary actions if everything is not going as per the
plan

 Cost: It can be defined as one of the most effective key performance indicators that are
used by the organisation in order to check the performance of the company. In relation to
the regional college of the Manchester they are using this KPI in order to analyse the cost
they are incurring in their campus in order to educate the children. Through this they can
able to control the cost they are spending.
P3 Investigating a range of digital technologies used by organisations to achieve business
objectives.
In today's time there are different kinds of techniques of production and technologies that
the organisation can introduced in order to enhance the process of communications and also the
production department becomes able to effectively deliver the products and the services in the
market. Various digital techniques are described below in regards to the regional college:
 Artificial intelligence: This can be defined as the most effective techniques that the
organisation uses in order to generate productivity at the workplace. Managers of the
organisation become able to use the artificial intelligence in such a way through which
they can takes decision faster (Ross, Beath and Mocker, 2019). Through this the
organisation can reduce the chances of the mistakes and the errors that cab be made by
the humans. Regional college of the Manchester mainly uses this approach in order to
provide 24*7 assistance to the student regarding their studies and the concepts. This also
facilitates the organisation to manage the data of the students by the use of the artificial
intelligence. Finance department of the organisation can effectively prepare and manage
all the accounts of the college in the workplace.
 Robotics: Through this the organisation become able to carry our the activities with
more security and safety. Through this the products can be delivered in a less time in the
market. In relation to the regional college of the Manchester, they effectively carries out
the learning process in the classrooms as they uses high tech technology in order to give
new learnings regarding the updated concepts.
 Cloud: This is one of the effectively techniques through which the organisation carries
out their work smoothly in the workplace. Through cloud services the organisation can
easily saves the data in the clouds and can use it later in order to carry out the activities
related to the future (Fenech, Baguant and Ivanov, 2019). Management department of the

regional college mainly use this services in the time of the lock down as all the teachers
were carrying out the learning process from their homes. This enables them to access the
information and the data form the clouds. By the use of the cloud services it also
enhances the communication process at the workplace.
P4 Illustrating the ways in which digital technologies can support organisations.
There are different kinds of technologies that helps the organisation to carries out the
work in a effective and systematic manner. Various advantages of the digital techniques are
mentioned below in regards to the college of Manchester:
 Better resources management: It is the important way that should be implemented in
the organisation in order to gain more growth in the future. Different kinds of digital
technology facilitate the organisation to effectively manage their resources in such a way
through which they can produce more productivity. Regional college of Manchester
mainly analyse the needs of the resources that has to be implemented at the workplace.
 Innovation: Innovation can be defined as introduction of the new products and the
services in the market. These innovations facilitate the organisation to attract more and
more number of customers towards the business (Heavin and Power, 2018). In relation to
the regional college of the Manchester, they have bring innovation in their classroom as
they have converted into the smart classrooms through which they effectively give
knowledge to the students in their college.
 Improves communication: Digitalisation facilitate the organisation to enhance the
communication process at the company. One of the main example of the digitalisation is
the cloud services which facilitate the leaders in order to transfer the important file and
the messages to the other departments. Regional college uses various kinds of digital
technologies through which they become able to communicate with the staff as well as
with the students.
 Learning opportunities to the individual: Regional college of Manchester have
introduced smart classrooms in their colleges through which they are educating their
children in the campus. Through this the students can effectively gain the ideas of the

new learning and concepts. This provides them the opportunities to the students to
enhance their learning skills.
P5 Construct a digital strategy plan in order to support the implementation of digital technologies
within an organisation.
Digital strategy plan can be defined as uses of various techniques in the workplace in
order to produce more productivity at the workplace (Urbinati and et.al., 2020). In relation to the
regional college of the Manchester, their main aim is to expand their educational activities in the
boundaries of UK.
Objectives
 To increase in the number of admissions through by various digital tools.
 To achieve more growth in the future by next 2 year.
Mission
To make the classrooms fully digital and provides the students various digital tools that
can helps them in their studies.
Target audience
 Segmentation: Marketing department of the college will segmented the market into the
various groups. They will carry out the research of the market by using various digital
tools.
 Targeting: In this part they will target that market which is more suitable and appropriate
for the regional college (Gupta, 2018). Through online techniques they will attract the
students.
 Positioning: After targeting the market they will promote their educational institutes in
the market to through which they can become able to give competitive edge to their
competitors that are present in the educational sector.
Promotional mix
Promotional mix in relation to the regional college are as follows:
 Product/services: Teachers of the regional college will provide knowledge to the
students through their effective classrooms.
 Price: They will be using effective pricing strategies through which they can give tough
competition in the educational sector.

 Place: They will be targeting that places in the market were they can get large number of
students.
 Promotion: Marketing department of the college will use social media in order to
promote the values of their institutes.
Monitoring and Controlling
It is the most important stage for the college that to analyse the performance of the digital
strategy plan. They can check their performance in the educational field by evaluating the
number of admissions they are getting in their college.

CONCLUSION
From the above report it has been analysed that the digital techniques of production and
new technologies helps the organisation to become more successful in the future. In the above
report , various approaches of the digitalisation has been analysed. Different kinds of
technologies has been evaluated that are used by the organisation in order to achieve objectives
in the market. Ways ways have been discussed through which the digital technologies can help
the organisation. At the end of the report, digital strategy plan has been undertaken.

REFERENCES:
Books and Journals
Fenech, R., Baguant, P. and Ivanov, D., 2019. The Changing Role Of Human Resource
Management In An Era Of Digital Transformation. Journal of Management Information
& Decision Sciences, 22(2).
Goi, C.L., 2019. The use of business simulation games in teaching and learning. Journal of
Education for Business, 94(5), pp.342-349.
Gupta, S., 2018. Driving digital strategy: A guide to reimagining your business. Harvard
Business Press.
Heavin, C. and Power, D.J., 2018. Challenges for digital transformation–towards a conceptual
decision support guide for managers. Journal of Decision Systems, 27(sup1), pp.38-45.
Kang, J., Diao, Z. and Zanini, M.T., 2020. Business-to-business marketing responses to COVID-
19 crisis: a business process perspective. Marketing Intelligence & Planning.
Kumar, U. and Galar, D., 2021. Transformative Maintenance Technologies and Business
Solutions for the Railway Assets. In Handbook of Advanced Performability
Engineering (pp. 565-595). Springer, Cham.
Ross, J.W., Beath, C.M. and Mocker, M., 2019. Designed for digital: How to architect your
business for sustained success. Mit Press.
Schindel, W.D., 2022. Realizing the Value Promise of Digital Engineering: Planning,
Implementing, and Evolving the Ecosystem. INSIGHT, 25(1), pp.42-49.
Urbach, N. and Röglinger, M., 2019. Introduction to digitalization cases: how organizations
rethink their business for the digital age. In Digitalization cases (pp. 1-12). Springer,
Cham.
Urbinati, A and et.al., 2020. The role of digital technologies in open innovation processes: an
exploratory multiple case study analysis. R&D Management, 50(1), pp.136-160.