Digital Business and E-commerce

The assignment content discusses the different types of e-business, including Business-to-Consumer (B2C), Business-to-Business (B2B), Customer-to-Customer (C2C), Peer-to-Peer (P2P) and Mobile Commerce (M-Commerce). The article provides examples of each type of e-business, including Starbucks for B2C, Adobe for B2B, eBay for C2C, Uber for P2P, and Zillow for M-Commerce. It highlights how these companies use their company websites to market and sell products or services, connect with customers, and facilitate transactions electronically.

Running head: DIGITAL BUSINESS 1
Types of eBusiness
Name of Student
Name of Institution

DIGITAL BUSINESS 2
Types of eBusiness
B2C example
Starbucks URL: https://www.starbucks.com/
An example of a B2C business is Star Bucks that makes use of an omni-channel approach
to reach out to customers. The selling and marketing campaign utilizes social media such as
Facebook and company website where it posts the location of its stores, job openings and special
events at its stores. It also posts the reward program for regular clients (Starbucks, 20170. This
seeks to reach out directly to its customers within the context of a business to consumer (Lauder
& Straver, 2012). The company website posts the product offering, reports on its CSR and how
its sources ethically in order to connect with the individual consumer.
B2B example
Adobe URL: http://www.adobe.com/#
Adobe uses its company website to post information that is intended to market its product
portfolio to other businesses. Under the heading of “Business Solutions”, it posts services for
enterprises, small and medium business, and industries (Adobe, 2017). The Creativity and
Design heading seeks to invite businesses to utilize its Creative Cloud and Suite under the
campaign slogan “Create Now”. Adobe targets business entities with marginal marketing that
targets individuals such as photographers. Lauder & Straver (2012), state that Adobe fits the
definition of businesses that exchange their business information through electronic means.
C2C example
EBay URL: https://www.ebay.com/
EBay is an example of a business that facilitates the electronic transactions between
individuals or customers. Through its company website, individuals can list items for sale and
interested persons can make bids to purchase the offered items. Acting more like an auction site,

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it charges a commission for every item transacted. The website has headings for different
products such as fashion, electronics, home and garden amongst others (Ebay, 2017). It also
posts special offerings captioned as “EBay deals” where discounts are offered. The description of
Laudon & Straver (2012) of customer-to-customer transactions, fits the EBay model which
helps facilitate customers to transact exchange of products and services.
P2P example
Uber URL: https://www.uber.com/
Uber is an example of a peer-to-peer business where two individuals may transact a
transaction directly without the intermediation of a third party (Laudon & Straver, 2012). The
company website provides useful information such as getting estimates of fare to particular
destinations and options available such as low-cost and luxury rides (Uber, 2017). The open
source software can downloaded as a mobile application to assist clients identify available rides
nearby. The website and application links the consumer with the driver directly in a peer-to-peer
transaction that is accomplished electronically.
M-Commerce
Zillow URL: https://www.zillow.com/mobile/
Zillow is an example of a company that makes use of its mobile site and platform to drive
business through mobile devices. The app can be downloaded from the company website and
provides an interface that is easy to use. The mobile site has headings on real estate, rentals,
mortgages and home design (Zillow, 2017). By providing a one-stop-shop format on its site,
customers find it easy to locate what they want with a Google map on the pages showing results.
The “Zestimate” provides searches on property value and this is helpful for buyers working
within a budget.

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References
Adobe. (2017). Creative, Marketing and Document solutions. Retrieved from
http://www.adobe.com/#
Ebay. (2017). Electronics, Cars, Fashion, Collectibles, Coupons and More. Retrieved from
https://www.ebay.com/
Laudon, K., & Traver, C. (2012). E-Commerce: Business, Technology, Society (8Ed). Upper
Saddle River, NJ: Prentice Hall.
Starbucks. (2017). The Best Coffee and Espresso Drinks. Retrieved from
https://www.starbucks.com/
Uber . (2017). Sign Up to drive or Tap and Ride. Retrieved from: https://www.uber.com/
Zillow. (2017). Real Estate Mobile Apps-Zillow. Retrieved from:
https://www.zillow.com/mobile/