Digital Marketing: Key Trends, Advantages, and Business Models

Digital marketing

Table of Contents
Digital marketing.............................................................................................................................1
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Provide an overview of key trends and advantages................................................................3
Critically evaluate new and emerging digital business models..............................................4
Impact of new collaborative relationships and strategic alliances.........................................5
Discuss how e-commerce principles could be used by the chosen business..........................7
Conclusion.......................................................................................................................................9

Introduction
Digital technologies are defined as the devices, electronic systems as well as resources which are
used for generating, storing as well as processing data. There are different sources which are
used by companies in order to manage the functioning such as online reviews, social media
advertising, multimedia, etc (Guan, and Li, 2021). There are lot of e commerce companies
across the world which have been functioning efficiently within market by using new digital
media techniques. The term "utility" refers to how quickly the user arrived at the desired activity
and unless they were able to complete it in general. When a user is initially exposed to an e-
commerce system, this criterion is typically significant. This factor influences the customer's
comfort and ease of interaction with the online solution's display. Finally, attractiveness is what
decides whether or not a user wants to utilize a specific solution in principle. In most cases, the
visual component is to blame.
The following report includes discussion about e- commerce company naming Myntra. This
is an Indian fashion e-commerce company situated in Bangalore. This company was founded by
Mukesh Bansal in the year 2007. This company provides online delivery services for clothes,
apparels, mugs, etc.
Main Body
Provide an overview of key trends and advantages
Key trends and advantages of digital technology
Technology is known as backbone for e-commerce and it is helpful for connecting sellers and
customers on mobile as well as web platforms (Córdova Daza, 2021). This is helpful for
effective management of deliveries, customer orders and payment of purchased goods and
services. There are lot of advantages for an e commerce company like Myntra within market.
Some of these are mentioned below –
Ubiquitous e-commerce and 24/7 sales – There are several changes within mobile
devices and the way of living in a radical manner. This has contributed to the existence of
integral tool for managing services. In context of Myntra, it is essential to look out for
opportunities that are enhancing 24/7 services. It helps in increasing customer satisfaction level.
Moreover, it leads to increase the number of potential customers.