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Digital Business - Assignment

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Added on  2020-11-12

Digital Business - Assignment

   Added on 2020-11-12

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Digital Business
Digital Business - Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1Overview of Business.............................................................................................................1Traditional Business versus Digital Business.........................................................................1Digital business model...........................................................................................................2Main Body.......................................................................................................................................3Mode of operation..................................................................................................................3Market segmentation..............................................................................................................4Key growth factors of digital business...................................................................................5External forces impact on business operation........................................................................5CONCLUSION................................................................................................................................6Reflection on digital business sustainability and profitability...............................................7Challenges to digital business................................................................................................7REFERENCES................................................................................................................................8
Digital Business - Assignment_2
INTRODUCTIONWith the passage of time, new and advanced technologies have emerged which ha echanged the face of modern businesses and their conduct. In the modern era, these technologieshave facilitated the companies to easily operate their business in a number of internationalmarkets. In this regard, digital technology provides assistance to organisations to combine theefforts of human resources with data as well as processes to create high value for customers(Kasemsap, 2016). By embracing the process of digital transformation, companies can easilyenhance their stake in market, ensure customer satisfaction, gain entry into new markets, attain acompetitive and strategic advantage and enhance the existing profitability levels of enterprise.The following report is based on the ASOS which is an online British retail corporationwhich offers cosmetics and fashion products across 200 countries of the globe This reportexplores the concept of digital business as well as its advantages over traditional businesses.Further, this report includes digital business activities and various modes of operation. At theend, reflection is given upon digital business sustainability along with challenges associated withthe same. Overview of BusinessASOS is one of the leading e-commerce companies prevailing within Europe that offersits products to customers situated within over 200 countries. This company was found in 2000and has its headquarters situated in London, UK (Hjort and Lantz, 2016). Within 2017, thisorganisation launched a campaign with the aim to take advantage of “Instagram Stories” featurewhich encouraged users to upload videos which showcased the purchased ASOS articles. Here, 3million persons took part in this campaign in UK. By March 2018, a mobile app of companywhich has been downloaded by users over 10 million times give access to users to uploadpictures of clothes they like and the application would then give recommendations of similarproducts which the entity deals in. The claim of ASOS is that 58% purchase of this companywithin UK takes place by way of mobile devices.Traditional Business versus Digital BusinessTraditional business can be referred to as the physical stores which strive to mainly targetonly the local customers. Here, entrepreneurs’ set-up a new venture either by buying or lending aspace on rent where people come to visit the physical stores for purchase of products (Kim and1
Digital Business - Assignment_3

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