The measuring of ROI in digital business is challenging, still, the organizations involved in the digital business must focus on measuring ROI.

Measuring ROI in Digital Business Analysis 2022

This paper discusses a digital communication plan for Dyson's hair dryer range, including campaign objectives, measurement of success, and communication channels such as Facebook, Instagram, Twitter, YouTube, and the company's website. The AIDA model is used to ensure effective marketing communication strategies are followed. The importance of digital marketing for businesses is also discussed.

Marketing

Contemporary Issues in Marketing: A Digital Communication Plan for Dyson's Hair Dryer Range

MKTG209 - Digital Marketing

This presentation explores the purpose of marketing, including capturing attention, educating prospects, and converting customers. It also discusses the role of product, sales, and market orientation in marketing. The presentation covers various ways to measure the impact of marketing, such as ROI and conversion rate. Additionally, it delves into the key stages of product development, the role of market research, and different types of market research. The presentation explains how the marketing mix is coordinated by businesses and the managerial implications of marketing mix decisions. It also highlights the role of marketing strategy in the context of corporate strategy and the importance of monitoring and evaluating marketing actions.

Role of Marketing in Promoting Products and Services

Presentation

This report discusses the differences between traditional marketing and digital marketing, including cost, outcomes, and customer touchpoints. It also explores how digitalization improves the customer experience.

Difference between Traditional and Digital Marketing

Retention Strategy

This paper discusses both advantages and disadvantages of the banner ads in context of KFC (Kentucky Fried Chicken, an American fast food chain) for e-commerce marketing.

Measuring ROI in Digital Business Analysis 2022

End of preview

Contemporary Issues in Marketing: A Digital Communication Plan for Dyson's Hair Dryer Range

MKTG209 - Digital Marketing

Role of Marketing in Promoting Products and Services

Difference between Traditional and Digital Marketing

Retention Strategy

Advantages and Disadvantages of Banner Ads for E-commerce Marketing: A Case Study of KFC

Measuring ROI in Digital Business Analysis 2022

End of preview

Contemporary Issues in Marketing: A Digital Communication Plan for Dyson's Hair Dryer Rangelg...

MKTG209 - Digital Marketinglg...

Role of Marketing in Promoting Products and Serviceslg...

Difference between Traditional and Digital Marketinglg...

Retention Strategylg...

Advantages and Disadvantages of Banner Ads for E-commerce Marketing: A Case Study of KFClg...

Contemporary Issues in Marketing: A Digital Communication Plan for Dyson's Hair Dryer Range

MKTG209 - Digital Marketing

Role of Marketing in Promoting Products and Services

Difference between Traditional and Digital Marketing

Retention Strategy

Advantages and Disadvantages of Banner Ads for E-commerce Marketing: A Case Study of KFC