Digital Business: Models, Advantages, and Disadvantages

Digital Business

EXECUTIVE SUMMARRY
Digital business organisations are continuously evolving and expanding their territories.
This report focuses on digital businesses and various models used by them to create value.
Advantages and disadvantages of business models and e-commerce are provided in this report
along with information about strategic alliance and collaborative relationship.

Table of Contents
EXECUTIVE SUMMARRY .........................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY .................................................................................................................................4
Summary of digital business with merits and demerits in context of BT group........................4
Evaluation of digital business models in relation to key business issues such as cyber security
and ethics ...................................................................................................................................7
Evaluation of the effect of cooperative relationship and strategic coalition through digital
technology...................................................................................................................................9
Discussion of usage of e-commerce principles.........................................................................10
CONCLUSION ...........................................................................................................................12
REFRENCES ................................................................................................................................12

INTRODUCTION
Digital technology is transforming the corporate world and has been used to create digital
business organisation. Digital business firms are present in various industries and growing
constantly. Swift growth of digital business organisation is attributed to increasing role of digital
technology in daily activities of the modern day consumers. The organisation selected for this
report is BT group. BT group is UK based multinational telecommunication company and
leading member of the British telecommunications industry (About BT, 2021). The company is
part of the FTSE 100 Index and listed in London and New York Stock exchange. The company
is present in 18 international markets and offers broadband telephone and subscription television
services to global consumer base along with telecom services to corporates and governments.
This report is revolves around various aspects of a digital business organisation. Merits and
demerits of digital business are provided in this report along with evaluation of emerging
business models. Effect of strategic all coalition and collaborative relationship through digital
technology in relation to BT group is given in this report along with discussion about e-
commerce principles.
MAIN BODY
Summary of digital business with merits and demerits in context of BT group
Digital business firms utilise advanced technology to enhance consumer value provided
by business models, increase positive consumer experience and build advantageous internal
capabilities which provide assistance in enhancing core business activities. Establishments which
offer conventional products or services and have modified their business model through digital
technology are also included under this term along with business entities which solely provide
digital goods.
Digital business organisations leverage digital technologies such as mobile, social media,
cloud, and big data to echinacea consumer value equation and secure beneficial position in their