Impact of Collaborative Relationship and Strategic Alliances through Digital Technology of Amazon

DIGITAL BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Key trends and advantages of digital technology in Amazon along with its implications for
managing virtual administration in global environment.............................................................1
2. Emergence of digital business models in context of key business issues generated within
Amazon ......................................................................................................................................3
3. Impact of new collaborative relationship and strategic alliances through digital technology
of Amazon...................................................................................................................................6
4. E- commerce principles that are used by Amazon..................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital business is a kind of enterprise actions which use technology in order to build
new and innovative values in business models, user experiences and intra group capabilities that
support its core operations. It include both the brands that are dealing in digital concepts only
while it also includes traditional players as well who transform their business actions with
advanced technologies through digitization (Neubauer, Tarling and Wade, 2017).
Amazon is a multinational technology company which focuses completely towards the
electronic commerce, digital flowing, artificial intelligence and cloud computing. It is one of the
largest organization dealing in online selling of goods and services within the market space.
This report will describe the concept of key trends and advantages of digital technology
and their implications along with evaluation of new and emerging digital business models in
context of key business issues. Apart from this, the study will highlight the discussion on the
impacts of new collaborative relationships and strategic alliances through digital technology for
Amazon along with e-commerce principles utilised by the firm.
MAIN BODY
1. Key trends and advantages of digital technology in Amazon along with its implications for
managing virtual administration in global environment
Amazon has gone through various digital transformations from its very beginning when
they start their business activities in order to serve their services to the customers within the
market place. There are various trends and benefits that has been taken by the Amazon while
doing business through digital technology in order to sustain their business within the
competitive market place. Digital technology is an application which describes ones digital
capabilities towards the procedure of their products and services in order to increase their
efficiency, customer value, risk management and give directions through income generation
possibilities (Loonam and et.al., 2018) Amazon adopts digital technology in their internal as
well as external operations which includes sales, assistance and merchandising attempts.
Digitization of technology not only enhances the people's lives but also make their work
effectively easier in almost all sectors. It helps the Amazon to keep up with emerging consumer
demands and thus enables themselves to survive into competitive world place. Digital
capabilities of the Amazon enables the firm towards new business strategies to gain various
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opportunities into business concern. The customers are at the centre of any strategy and thus in
this digital strategy as well. Amazon offer their goods and services according to the needs and
requirements of the consumers and according to their consumption level they keep focus on their
production level in order to deliver same which has been expected by their customers. There are
various benefits that has been received by the Amazon such as:
 Social connectivity: Digital technology makes it convenient for the Amazon in order to
get connected with their customers and keep proper feedbacks in time to time intervals.
It will help them to enhance and modify their services as well as products in order to
sustain in competitive world. With the help of digitization, Amazon is able to
communicate through audio and video and visual images in order to connect with their
clients in personal context. With this users are keep on updated on regular basis.
 Versatile working: Digital technology has enhanced the connectivity with various
people and thus generates new work opportunities. Without presence of the workers at
one place, Amazon is able to handle their customers from various locations and offer
their services at different places (Elia, Margherita and Passiante, 2020).
 Automation of work: it generates automatic working of the people within the work
premises through which the company is able to work efficiently at reduced cost and thus
also enables the firm to consume time as well.
 Information storage: It enables the Amazon to store huge amount of data at one single
place in most appropriate and safe manner. Large amount of media including videos,
pictures, music, etc. can be collected at one place and can be accessible through online
mode of communication with the customers can able to reach huge amount of people in
the society.
 Low cost: Apart from internet and device cost, the digitizations makes the marketing of
goods and services more appropriate and cheaper in nature. It generates various options
to connect with the clients with just minimal costs of internet connection. It also helps
the Amazon to improve their operational efficiency and productivity (Ross, Beath and
Sebastian, 2017).
 New business opportunities: With the help of digitization of business activities,
Amazon is able to expand their administration activities towards more diversified
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