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An Analysis of the Website Sportdirect

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Added on  2019-12-03

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Digital Business INTRODUCTION 3 Analysis of website 3 Strengths3 Weaknesses 4 Conclusion 7 Recommendations 8 References 10 Introduction In the modern era, digital business is emerged as one of the biggest trends in market. 2 Strengths Some of the major strengths of Sportsdirect are mentioned and discussed below as: |STRENGTHS| |Wide range of products | |Easy to access | |24 hours delivery | |Wide variety of schemes | |Bifurcation | Wide range of products- One of the

An Analysis of the Website Sportdirect

   Added on 2019-12-03

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An Analysis of the Website Sportdirect_1
TABLE OF CONTENTSIntroduction .....................................................................................................................................3Analysis of website......................................................................................................................3Strengths......................................................................................................................................3Weaknesses..................................................................................................................................4Conclusion...................................................................................................................................7Recommendations........................................................................................................................8References......................................................................................................................................102
An Analysis of the Website Sportdirect_2
INTRODUCTION In the modern era, digital business is emerged as one of the biggest trends in market.Further, these are those businesses which use information technology in their external andinternal operations in order to gain competitive advantage over other market players. In thepresent report, an analysis of the website, Sportdirect.com has been done. In addition to this,some of its core strengths and weaknesses are highlighted in this report. In the last part of thereport, conclusion has been made and recommendations are provided in order to improve thewebsite. Analysis of websiteSportsdirect was found in the year 1982 by Mike Ashley and during its initial stages,trading of products was done by a single store in Maidenhead. At present, the group is UK'sleading retailers in sport’s brand in terms of operating profits and revenue ((Sportsdirect, 2015)).There are 120 sports stores which are traded under the name of Sportsdirect.com. Some of themajor brands which are offered by the group include Nike, Puma and Addidas. The objective ofgroup is to offer exceptional l quality and unbeatable value to the people in market. StrengthsSome of the major strengths of Sportsdirect are mentioned and discussed below as: STRENGTHS Wide range of products Easy to access 24 hours deliveryWide variety of schemes Bifurcation Wide range of products- One of the major strengths of Sportsdirect is that there is widerange of products available. There are more than 40 brands that are available and whichmakes it convenient for the customers to buy products of his choice ((About us, 2015)).Main reason for which people in market choose the online shopping is that the range of3
An Analysis of the Website Sportdirect_3

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