Digital Business: Trends, Advantages, and Disadvantages

Digital Business

EXECUTIVE SUMMARY
As per this report it can be said that the importance of digital business is ongoing demand
and digital businesses are taking hug market place and spread their recognition worldwide. This
report deal with the Asos company that operating their business in a digital form through online
retailer platforms. This company mainly offer cloths and cosmetics through digital platforms.
This company established in the year 2000 and the main aim of become top bran of fashion
industry. Digital business is beneficial for the company which help in expand business all around
the globe. Company make profit through new market, new customers and give them satisfactory
products and services. This report basically deal with the key trends, benefits a drawbacks of
virtual business and discussed a situational analysis of the SWOT model and also determine
digital business models and identify the challenges about the information and security and its
threats. Lastly, this report identifies the significance of new collaborative relation & strategic
alliances through technologies.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
QUESTION 1...................................................................................................................................4
Explain key trends, advantages & disadvantages of managing virtual business....................4
Importance of technology and its impacts on businesses.......................................................6
QUESTION 2...................................................................................................................................6
Compare and contrast Situation and SWOT analysis.............................................................6
Apply situation analysis for any one business in the above cases focussing on personalisation
................................................................................................................................................7
QUESTION 3...................................................................................................................................9
Critically evaluation of emerging digital business models and challenges associated with
information security threats and ethics in general..................................................................9
QUESTION 4.................................................................................................................................10
Importance of new collaborative relationships and strategic alliances through digital
technology for implementing personalisation......................................................................10
QUESTION 5.................................................................................................................................12
Compare and contrast digital business and e-commerce......................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Digital Business also considered as digital transformation, digital marketing which
provide a new way to engage, collaborate and establish a bridges between the people. Digital
business use appropriate technologies that create a new value and belief that customers can
experience. All the internal and external resources are necessary to perform the digital business
operations. For a successful business, traditional and modern players both are mandatory but in
this time modern businesses players like social media, online platforms, technologies and
internet connectivity all make digital business operations easier. For this report, Asos
organization is chosen. Asos is a famous British fashion & cosmetic company which operating
their business through online platforms. Headquarter of this retailer company is in London. The
prime purpose of this report is to identify the trends, advantage and disadvantage of the virtual
business. This report identifies strengths and weaknesses through situational analysis and also
considers SWOT analysis. Moreover, this report highlights the importance of digital and e-
commerce business and analyse the business model which determine the collaborative
relationship and the role of strategic alliances.
QUESTION 1
Explain key trends, advantages & disadvantages of managing virtual business
In this present time all the businesses are about to restructure because of the digitalization
of market. In this present time all the business come online through digital media and performing
their business operations on digital form efficiently through internet. Virtual business uses many
technological and electronic types of equipment which ensure the easy access of the day to day
business activities. Virtual business is provide many facilities which make the life easy of the
business owners and employees of the business like employees can perform their business
activity from any time and any where location (Allen, 2017). Asos is an online retailer company
of UK which offer different range of fashionable and cosmetic products which attract the large
number of people. Asos cover the entire marketplace and continuously expand their business on
the other areas. Company follow some key trends which make their virtual business operation
easier that are discussed below-
Massaging Apps