Digital Business: Advantages, Disadvantages, and Emerging Models

DIGITAL BUSINESS

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1 Digital businesses with advantages and disadvantages............................................................3
2 New and emerging digital business models ............................................................................5
3. Impact of new collaborative relationships and strategic alliances through digital technology
......................................................................................................................................................7
4. E-commerce principles............................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

ABSTRACT
Digital business has been competitively shaping business culture globally where
Sainsbury as one of the best retail company in industry has been actively using e commerce for
expansion among target customers. The report has analysed digital business advantages and
disadvantages where digital business opens up platforms for wider customer market, although
there is lack of personal touch. Further research in study has also generated in depth analysis
towards digital business models, for competitive scale connective aspects where Sainsbury has
been using best marketing aspects informatively. The study has also concluded impact if various
new collaborative relationships, strategic alliances through digital technology work domains.
Research has concluded various e-commerce principles by which Sainsbury has further scope to
evolve on dynamic business evolving scenarios and further competitive evolving work goals
imperatively. Study within research also include in depth analysis of digital businesses, for
reaching towards imperative scope aspects which also strengthens vision oriented scope in
competitive business. This also explains digital business brings on varied functional growth of
businesses among competitive scenarios, for functional diversification and enlarged customer
target market.

INTRODUCTION
Digital business is creation of new business designs by collaboration of digital and
physical business, where there is varied promising growth opportunities, to reach on
unprecedented convergence of business services. Sainsbury is the second largest chain of
supermarkets in United Kingdom with 16.0% share in supermarket industry being the largest
retailer of groceries from 1922. (J Sainsbury plc - Annual report 2020, 2021). It serves
customers with wide range of grocery products, Argos with high quality services and digital
technologies having varied effective platforms reach in various parts of world. The digital
business has come as transformation and adoption of digital technology to transform varied
services and businesses scale growth, replacing digital and manual procedures for replacing new
digital technology. The report will be discussing advantages as well as disadvantages of digital
business and various emerging digital business models to identify issues such as cyber security,
ethics violation. Research within study will be further discussing impact of new collaborative
relationships, strategic alliances through digital technology and new e-commerce principles that
enable brand to generate profound growth.
MAIN BODY
1 Digital businesses with advantages and disadvantages
Digital businesses come with varied factors of advantages and disadvantages which have
strong profound role to create yielding synergies on which there is large scope to reach new
customers market reach. The fast pace of digital technology platforms has given quick rise to
wider engaged consumers market, expanded new scale consumers working growth horizons and
deliver quick wider growth factor. Online platforms and digital business not only raises up
goodwill actively and specifically deliver profound efficacy horizons to be competent within
industry, on which Sainsbury aims to focus on diversion metric (Correct: J Sainsbury sales
boosted by e-commerce, 2020). The digital business also comes with factors of analysis for
vision oriented growth domains and generating new edged goals on which profound scope for
best digital marketing is risen actively. Sainsbury's reputation for fast online services and digital
businesses have managed delivery systems to provide the best multi-channel platforms
capabilities to reach large consumers share market. Advantages of digital business can be
discussed as follows: