Emerging Digital Business Models and Information Security Threats

This document discusses the emerging digital business models and the challenges associated with information security threats and ethics. It explores the subscription model and the access over ownership model. It also highlights the importance of information security and ethical practices in digital business.

Digital business

Table of Contents
INTRODUCTION...........................................................................................................................1
Question 1: LO1...............................................................................................................................1
Discuss key trends, advantages & disadvantage for managing virtual business in global
environment. ...............................................................................................................................1
Explain importance of technology and their impact on organisation like ASOS, Very,
Birchbox, SaksFifthAveneue. ....................................................................................................3
Question 2: LO 4..............................................................................................................................3
Compare and contrast SWOT analysis and situation analysis. Also perform analysis for any . 3
of one organisation which is focussing on personalisation. .......................................................3
Question 2: LO2...............................................................................................................................5
Critically examine emerging digital business model and challenges which is associated with
information security threats and ethics in general.......................................................................5
Question 4: LO3...............................................................................................................................7
Critically analyse importance of new collaborating relationship and strategic alliances by
digital technology for implementing personalisation. ................................................................7
Question 5: LO5...............................................................................................................................8
Contrast and compare e-commerce and digital business. What are principles of E-commerce
and also discuss as how they are applied to digital business. ....................................................8
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital business is define as organisation structure which put use of technology for
purpose of creation of new values in enterprise model, improve experience which is drawn by
buyers and also leverage internal competencies of company. By adopting digital technology by
organisation this helps in boosting profit and operation (Chaffey, Edmundson-Bird and
Hemphill, 2019). This also coil activities of processes and business for provide leverage
opportunities in proper manner. This also helps in developing company which can enhance new
market share and also attract customers which leads to conveniently enhance brand image and
also gain competitive advantage in market segment. When there is execution of digitalisation this
also creates various type of disruption.
This report is covers some case study which are ASOS, Sakesfaith Avenue, Brichbox,
Very. It involves advantages & disadvantage, trends which is related for managing virtual
business management. In addition it also involves contrast and comparison among SWOT
analysis and situation analysis. Furthermore, there is also explanation of various different digital
models of digital organisation which includes information related to ethics and security. It also
includes contrast and comparison in between e-commerce and digital business by having
effective use of application which mainly based on principles of digital and e-commerce
business.
Question 1: LO1
Discuss key trends, advantages & disadvantage for managing virtual business in global
environment.
Virtual Business:
This type of business is define as organisation which carry most of their transactions and
activities with use of internet. In this type of business there is no main office mainly this type of
organisation operated with help of digital apps and internet. This business is consider as doing
business in world wide and also to retain in international market (Wirtz, 2019). There are many
trends for manage this in global environment which are discussed below: Technology: This is consider as key trend of virtual business which influence functions
of operations and management which is in effective manner in working environment. By
adopting advanced technology is creates a sustain in business industry. The main

importance of technology in this type of business which helps in enhancing size and scale
in current market segment. Internet: This is main aspect for operating and managing virtual business. It offers
resources to company in effective manner and also provide transacting and
communicating the task in frequent manner. This is an important trend of virtual business
as without use of internet company is not operate and survive in global market.
 Mobile communication: This is a element which is consider as trend of virtual business
with use of application in mobile rather than fax and email for transfer financial resources
and ideas. This is consider as more simple source of trend in virtual business. With use of
this medium data and information is transfer to people who wants on frequent basis. This
helps organisation for take decisions which is related to company for manage and operate
activities in rapid manner (Senyo, Liu and Effah, 2019).
Advantages of managing virtual business in global environment: Brick and mortar cost saving: This is advantage of virtual business in global
environment because every organisation are not able in maintaining brick and mortar
style stores as they are operate business with use of digital technology with help of
internet.
 Flexibility: This type of business is mainly flexible in nature as it helps in sustaining
flexibility within global environment when there is situation of dynamic.
Disadvantage of managing Virtual business in global environment: Absence of Unity: There is lack of connectivity in organisation because in this staff
members are doing their job in global environment. In terms of ASOS, there is absence of
unity in employees this is due to trust issues so by this it will affect profitability factor of
company.
 Lack of monitoring the staff members: The team members of virtual business are not
monitored on specific period of time so by this organisation is face problem of lack
discipline and also healthy culture in their staff. In terms of respective organisation, they
face problem in doing virtual business as they are not able for monitoring their staff
member as this business is consider in global terms (Weill and Woerner, 2018).

Explain importance of technology and their impact on organisation like ASOS, Very, Birchbox,
SaksFifthAveneue.
Technology is consider as important role in organisation and it is also essential
components for long sustainability of business. This helps organisation for work in various
operations in efficient and effective manner with help of considering logistics management,
information technology tools, supply chain and so on. It helps in examine global business which
can be represented as emergence for using technology. The impact of technology on organisation
such as ASOS, Very, SakesFifthAvenue, Brichbox which is evolved and displayed in market
segment. These organisation create high benefits by using technology by doing personalisation
which helps in attracting at large base of buyers and delivery of services and products in
company. As when there is effectiveness of technology these type of organisation are gained
loyal customers and also get employees which have experience which leads to long term servivce
of organisation. So by this ratio of attracting customers and employees more in company and it
also helps in personalisation of company at global market segment which helps in gaining
competitive advantage (Aagaard, Aagaard and Harrison, 2019).
Question 2: LO 4
Compare and contrast SWOT analysis and situation analysis. Also perform analysis for any
of one organisation which is focussing on personalisation.
Comparison situation and SWOT analysis
Basis SWOT analysis Situational analysis
Meaning It refers to analytical term
which helps organisation for
analyse their strength,
weaknesses, opportunities and
threats.
It is define as analysis of
organisation which helps in
identifies situation in market
by use of internal and external
factors such as PESTEL and
SWOT analysis.
Nature This is narrow concept which
is adopted by every
organisation in effective
manner by not including cost
This analysis is consider as
wide concept which are mainly
adopted by large companies. It
is also termed as

and which is also in
controllable aspects (Chaffey,
2019).
uncontrollable factors and
changes which is occur in
dynamic manner.
Example ASOS which is leading
organisation in UK which use
SWOT analysis for analyse
external uncertainties and
internal abilities by which
managers are easily examine
positive and negative aspect
which affects profit of it.
In terms of ASOS leaders and
managers focus on several
factors which will affects
business operation in which
they are adopting use of
PESTEL analysis (Sousa and
Rocha, 2019).
Similarities between SWOT analysis and situation analysis:
There are many similarities between SWOT and situation analysis as both models are
very useful and helpful for overcome weaknesses and threats & also captures opportunities by
inspecting many factors like political, environmental, social, technological and so on.
Situational analysis of ASOS with use of PEST analysis:
This is done with use of PEST analysis in ASOS company which is based on
personalisation which can be discussed below: Political: This factor which mainly based on aspect of government in which there is
stability in political terms. In terms of ASOS which is deals in various types of products
and also attracts many customers with personalisation. In this there is political stability
which is due to delivery goods which creates more opportunities for get revenues
(Lenkenhoff and et. al., 2018). Social: In this factor, there are many factors which is included such as cultures, need and
wants are included. In terms of ASOS consider attracting customers according to
preference and taste. So for this personalisation is very effective as it helps in
understanding needs & desires of customers in appropriate manner so there may be
offering of products and services which helps in earning the higher profits (Flyverbom,
Deibert and Matten, 2019).

 Environmental: In this factor, it mainly includes weather, climate changes and up
gradation in environmental factors. In terms of respective company, manager and leader
mainly focus on their up selling and cross selling their services and products by searching
on websites which will not harm any type of environment and also for attracting potential
customers and also create loyalty towards organisation.
 Technological: In this factor there are many elements such as increase in technology,
innovation in product with use of new technology and so on. In context of ASOS,
managers use personalisation for attract customer at large base with help of social media
which helps for making strong relationship with customers and also understands their
needs & desires effectively by offering various type of goods as according to need which
leads gaining profit in high terms (Bican and Brem, 2020).
Question 2: LO2
Critically examine emerging digital business model and challenges which is associated with
information security threats and ethics in general.
Emerging digital business model:
In current business scenario, it is inspecting as digitalisation plays very important role in
every task and also in part of life of peoples. So inn this digital business model plays important
aspect in terms of commercial scenario. It includes various emerging business models with
having challenges which helps in success and growth of company. There are many models which
are discussed below: Subscription model: In this model it is mainly related to digital business model of
company which generally focus on providing resources by full subscription. In this
model, amount of money is mainly divided into new products which can be billed on
periodic terms. The main aim of entering into digital business model is for attract and
retain customers on large base which helps organisation for sustaining in long period of
time. With use of digital business model there are many benefits which is related to
purchase of goods which can be redeem effectively by customers which helps in
exploring the company in efficient and effective manner (Kraus and et. al., 2018).
Example of subscription model is when company adopts this digital model in their
services & products such as Amazon, Netflix and so on which offers subscription to
customers which leads enjoy all benefits.

 Access over ownership model: This model is mainly based on authorisation. According
to this model company have to earn profit by sharing of power of economy which means
conducting business in foreign markets by sharing economy which helps country for
generating high revenues and profits. Example of digital business model sharing of
vehicles to other individual as which is due to different charges.
Information security threats and ethics:
It refers as confine term which involves all tasks and activities which are analyse as they
should be secure which will discloses ethical usage in organisation. In context of ASOS
company, manager have to focus on IT security which mainly showcase ethics of business by use
of technology. So for this company can secure their websites and online accounts by set
password so this helps company for secret their information and data.
Challenges related to informational ethics and security threats in general.
According to this model, as mainly based on digital business which have fruitful outcome
by provide their services to customers, as managers when uses this model they encourage use of
informational security, ethical issues and threats. The main challenge which is consider in
informational security ethics and threats such as identify thefts, virus attacks, hacking,
malpractices, extorted information and so on. There are many ethical issues which are based on
trust, security, accuracy, transparency, fairness and so on, when digital business managers and
leaders are not focuses on these issues effectively and efficiently than organisation is not survive
in future time period (Kitsios and Kamariotou, 2019). Business information security challenges
are mainly related to government legislation, immature security market information, security
attacks and so on these all affects sustainability and operation of business as they become
stability in companies. So they need to focus on these security which helps in overcome the
challenges that helps for performing business activities in efficient and effective manner.
Apply critical analysis for emerging digital business and also challenges which is related
with it.
It is summarised as by evaluating business model this helps in enhancing the economic
factor of every country. There are two models which is discussed above, this can be summarised
as subscription model have take access over ownership model as this helps in increasing profit of
organisation in global environment. This helps in converting and communicating strategies
which leads to successful outcome of tasks. There are many challenges which is faced by very

company such as virus attack, hacking and so on which are linked to business model and also
affects profitability and operations in ethics which plays important role for developing privacy,
transparency which are needed in sectors which helps in attainment of target in effective and
efficient manner (Standing and Mattsson, 2018).
Question 4: LO3
Critically analyse importance of new collaborating relationship and strategic alliances by digital
technology for implementing personalisation.
New collaborative relationship
It define as a relationship which is among two or more individual which are working
together attainment of common goals & objectives. This highlights effectiveness as when it is
practised by various individuals who have different perspective are come for considering main
point of view. In terms of ASOS managers and leaders are operate their business at global level
and in this collaboration is termed as important elements which helps in for gaining high success
for organisation which includes personalisation factor with help of digital platform such as e-
mails, social media and so on.
Strategic alliance
It is define as concept in which there is arrangement among two organisation in which
they take all benefits but also retains their freedom by including themselves in project. In terms
of ASOS company complete their association by new look which helps in generating success
under fashion with integrity in which both organisation are working together but having their
own independence (Weill and Woerner, 2018). So for this management authority have to adopt
use of personalisation by making strong connections which helps as both the firms feel free as
they can do their work according to culture of organisation.
Importance of new collaborative relationship and strategic alliance with help of digital
technology for implementing personalisation.
Strategic alliance is very important as it helps in gaining base which is for customer and
their skills which have relation with their competitors. On other hand collaborative relationship
also place important role which develops healthy relationship among two organisation which
leads to gaining high revenues that can be attain at particular time. In terms of ASOS, manager
of company use digital technology for conducting business so they are create collaborative
relationship with other fashion organisation which helps in provide various of products to their

customers. In this leader and manager of organisation which mainly focuses on implementing
personalisation by selling their services and products in company. It is considered as very
important for having collaborative relationship and strategic alliance among team members
globally which helps in selling product that will be effective and organisation which have high
growth and success (Schwaferts and Baldi, 2018).
The new example of strategic alliance as new look and respective company increase
revenues and sales for attracting new customers and also beat competition in market segment.
Collaborative relationship play important role as by not considering it there is no strategy that
can leads to successful manner. As company is doing there business which is generally based on
personalisation and in this there is a collaboration relationship which is more significant for get
more revenues and insubstantiality.
Question 5: LO5
Contrast and compare e-commerce and digital business. What are principles of E-commerce and
also discuss as how they are applied to digital business.
E-commerce: It is define as buying and selling services & goods or also transfer
information and funds with help of using electronic network. This type of platform is is used by
every organisation which mainly consider as B2B, B2C and so on.
Digital Business: It is define as technology which is create new value for business model
, internal capabilities and customer experience which helps as basic activity for operate
organisation. This term is helpful for traditional players and digital brand for attaining the profit
and productivity for organisation (Wiesböck and Hess, 2020)(Beynon-Davies, 2020).
Comparison between digital business and e-commerce
Basis Digital Business E-commerce
Approach By this approach of digital
business which is mainly
based on introvert nature. In
this type of company it
requires ERP, website and so
on.
In this approach there is
extroverted type of nature
having by business are
included in this. It mainly
involves B2B and B2C
retailers (Moşteanu, Faccia
and Cavaliere, 2020).

Concept It define as trading of business
which is by using internet such
websites and several blogs
(Kohli and Melville, 2019).
It define as when business
which use Internet by sites
such as ERP, CRM and so on.
Similarities between e-commerce and digital business.
There are many similarities between these two as both of these work is done by use of
internet and without it digital business and e-commerce cannot operate and do their transactions.
These terms helps by developing connections with help of various distinct stakeholders with use
of several websites and internet. In digital business and e-commerce there is not requirement of
face to face conversation with customers at particular time period (Parry, Pogrebna and
Vendrell‐Herrero, 2018). These both help organisation for developing with partners and also
foster growth and success of organisation.
Define E-commerce principles and potential applicable to digital organisation.
There are various principles of e-commerce and they have potential application which are
discussed below: Emphasis on security: This is consider as appropriate principle for in context of e-
commerce as it helps customers for purchase online which also includes online payment
option to them. It involves third party involvement which have confidential information
so for this company have to secure checkout and rights of payments this helps in
development of customer loyalty. This principle is also for digital business as in this there
are virus attack, hacking can be occur so this helps in saving time from this type of
issues.
 User-friendly: As e-commerce sites and apps are easily available for user by looking on
various several categories of goods and services. So this is helpful for generate the sales.
E-commerce and digital business is very tempting term in environment of today as it
helps in attracting attention of users on their brand. This also helps in smoothness in
running of any type of organisation.
CONCLUSION
From above report it is been summarised as use of digital business and technology model
is very important for conducting virtual business which helps done all activities in effective way.

It also involves various advantages, disadvantage and trends of virtual business by examine
benefits and trends. By establishes virtual business it increase productivity of business by
creating high profit in market globally. In addition, e-commerce and digital business with
similarities and comparison helps in understanding digital technology. So for this SWOT and
situational analysis also helps for examining global environment which is more effective.
Furthermore, it also includes various principles of e-commerce which helps in securing activities
and resources.

REFERENCES
Books and Journals
Aagaard, A., Aagaard, A. and Harrison, 2019. Digital Business Models. Springer International
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Chaffey, D., 2019. Digital marketing. Pearson UK.
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management. Pearson UK.
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data, and the internet: New roles and responsibilities for business. Business &
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