Digital Business

Digital Business

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
1.1 Overview of digital business along with its advantage and disadvantage.............................1
1.2 Advantage of Digital Business...............................................................................................1
1.3 Disadvantage of Digital business...........................................................................................2
1.4 Application of using digital business along with its advantage and disadvantage................3
Task 2...............................................................................................................................................3
2.1 Defining new business model for business issue in organisation..........................................3
2.2 Discussion of digital business Model....................................................................................4
2.3 Application of these model in business.................................................................................5
TASK3.............................................................................................................................................5
3.1 Definition of collaborative relationship and strategic alliance..............................................5
3.2 Advantage and disadvantage of new collaborative relationships and strategic alliance.......6
3.3 Application of collaborative relationship and strategic alliance in organisations.................7
Task 4...............................................................................................................................................7
4.1 Definition of e-commerce .....................................................................................................7
4.2 Principle of E-commerce.......................................................................................................7
4.3 Application of these principle in organisation.......................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital business refers to those business which use technologies in enhancing customer
experience and create value in business model. In this, traditional business is used technology to
develop digital brands. Digital business get advantage of technology in its operation which saves
cost of their operation. This project include study of CEEK digital marketing consultancy pvt.
Ltd. The company id providing different services like social media marketing, search engine
optimisation, web development and content and creative. The company is UK based organisation
which is providing digital business. This project report include overview of digital business
along with advantage and disadvantage of organisation. It also critical evaluation of digital
business model to identify issue in cyber security, impact of relation and strategic alliance digital
technology. Project also include study of principle of e-commerce.
Task 1
1.1 Overview of digital business along with its advantage and disadvantage
Digital business are those business which use technology in their operation (Bunn, Assen,
and Enache, 2020). Changes has occur in operation and infrastructure of business due to tend of
information technology. Digital technology has change way of conduct of business and increase
benefits for technology initiative. CEEK are using digital technologies in conducting their
business operation as business providing digital service to their clients. Business are providing
services like content creation, plaid targeting, social media marketing, web development, search
engine optimisation and influencer marketing. The company is providing unique approach and
leverage technology to attract customers towards their business. The company is getting higher
revenues of using digital technology in business as technology in business is essential due to
technical advancement.
1.2 Advantage of Digital Business
 Effective resource management: Digital technology helps in effective resource
management which utilise resources optimally (Bustinza, et.al. 2018). It helps them to
reduce the cost of organisation and reduce wastage of resources at work place.
 Enhance customer experience: Business by using digital technology can enhance
experience of customer (Davenport and Westerman, 2018). This will increase satisfaction
level of customer and create distinct image in minds of customer.
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