Digital Business: Assignment

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Added on 2020-10-05

Digital Business: Assignment

Added on 2020-10-05

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Digital Business

Table of ContentsINTRODUCTION...........................................................................................................................1Overview of Business.............................................................................................................1Traditional Business versus Digital Business.........................................................................1Digital business model...........................................................................................................2Digital business activities................................................................................................................3Mode of operation..................................................................................................................3Digital business environment.................................................................................................4Marketplace............................................................................................................................5Market growth........................................................................................................................6Market segmentation..............................................................................................................6Key growth factors of digital business...................................................................................6External forces impact on business operation........................................................................6CONCLUSION................................................................................................................................7Reflection on digital business sustainability and profitability...............................................7Challenges to digital business................................................................................................7REFERENCES................................................................................................................................9

INTRODUCTIONWith emergence of new technology, today it becomes much easy for organisations tooperate business in international market. Digital technology helps in bringing together humanresource, processes and data for creating value of customers. Through digital transformation,organisations can improve profitability, customer satisfaction as well as increase speed tomarket, to gain competitive advantage (Teece and Linden, 2017). Present assignment is going todemonstrate concept of digital business, including its advantages over traditional business. Forthis purpose, Zalando is taken which is an online European retailer company that offer fashionand lifestyle products in more than 17 countries. In this report, digital business activities anddifferent modes of operation is described. Further reflection on digital business sustainability aswell as challenges to the same also explained. Overview of BusinessZalando is an e-commerce company of Europe that follows a platform approach, foroffering clothes to customers of near about 17 countries. It has established in 2008 in Germanyand headquartered in Berlin. Under this company, more than 15,619 number of employees areworking (Libert, Beck and Wind, 2016). Through inspiring from Chinese technical companies, in2013 Zalando has decided to overhaul its entire online fashion business into a digitalisation. Forthis purpose, it has set off into developing or remaking the business into a digital shopping mall.It also allows other fashion houses as well as retailers for increasing their sales performance viaPartner Program with limited input from Zalando.Traditional Business versus Digital BusinessTraditional business can be defined as a local of physical stores that mainly targets localcustomers only. Here, entrepreneur set-up business either by purchasing or lending a space onrent, where consumers visit store for buying the products. So, all these procedures intakes a largeamount of resources and cost. In place of traditional, in setting up a digital business, technologieshelp in profoundly the entire ways (Yaghoubi Farani, Karimi and Motaghed, 2017). It offers newways to connect, collaborate as well as conduct business for offering products through onlineplatform. Therefore, it has evaluated that in terms of cost of infrastructure, for buying or rentingin traditional business, it is very high as compared to digital.1

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