Digital Business and New Technologies

This report discusses the importance of digital business and new technologies in today's market. It explores the use of artificial intelligence, technology platforms, and software in businesses. The report highlights the benefits of digital technologies in improving performance and productivity.

DIGITAL BUSINESS AND
NEW TECHNOLOGIES

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
A. Topic importance....................................................................................................................3
B. Topic development..................................................................................................................3
C. Technology being used...........................................................................................................4
D. Platform and software’s used in this topic..............................................................................4
E. Businesses which use this technology.....................................................................................4
F. Use of technology for business tool........................................................................................5
PART 2............................................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Use of technological changes which are coming in the market is important for the
organizations in the market so that the customers can have higher experience and revenue
generation of the company can also improve. Artificial intelligence is going to be used in this
report to be discussed which is helping a lot of businesses in the market to be able to perform the
tasks with perfection and maintain the brand value in the market. The company can also become
independent in the market for the operations and productivity which is going to be well
maintained in the organization for a long run and gain competitive advantage as well.
PART 1
A. Topic importance
This topic is very important for the businesses and individuals to know so that there is
going to be effective functioning and development which would be present. There are a lot of
changes which are coming up in the market and they need to be controlled which make the
organization would have higher functioning and operations which would be present (Senyo, Liu
and Effah, 2018). There are a lot of competitors and demands and expectations of the customers
are also changing with time and that factor needs to be controlled which would be helpful for a
long run of the company in the market. Technology has made the pressure on the employees
reduce and efficiency of the company increase which is why understanding the importance of
this topic is very essential.
B. Topic development
Technology is a very important factor in an organization which is present in the modern
time and businesses are investing a lot in this aspect as well in order to be able to perform better.
Artificial intelligence is one of the factors which is the most important in this field because this
has made the performance, productivity and brand value increase and on the other hand reduce
the errors which is a very good factor for the businesses in the industry because all the industries
are having an increase in rivalries in the market (Khin and Ho, 2019). This is the most wanted

change and development which all the organizations are wanting in the market so that they will
be able to match the standards and expectations of the customers on time.
C. Technology being used
Artificial intelligence is developed in the technological aspect in the market because the
pressure on the employees was increasing and human errors are not good for the reputation of the
company as well (Lavikka and et.al., 2017). Workforce is dependent upon by the company which
is not a good factor for the organization since they need to keep developing themselves which is
going to be very good for the overall development. The time management for operations and
productivity is also going to be present and the company will be able to have higher sales in the
market which is a great factor for the organization to have in the market.
D. Platform and software’s used in this topic
There are a lot of software’s which can be used by business in the market so that there is
Braina, Ultra Hal Assistant, TensorFlow, Google Al Platform, etc can be used by businesses in
order to be able to implement them in the company. This is going to make the company have a
better functioning so that there is going to be higher performance which is going to be present in
the market. Trends and growth factors are very important for the company to maintain so that
there is going to be higher performance and operations for availability so that there is going to be
higher value of the company in the market (Pagani and Pardo, 2017). Market share and
opportunities are present in businesses and there are higher chances for the company to gain
higher competitive advantage and reputation in the market which is going to be very effective for
the organization.
E. Businesses which use this technology
There is a requirement of a lot of investment which a business needs to make in this
technology which is why this is used by large organizations. The large organization aim to get
higher market share and using this method is going to be very help for the organization in the

market (Tabrizi and et.al., 2019). There is a lot of data which can be collected in this technology
which is going to be very beneficial for the company and the organization will also be able to
gain a higher competitive advantage in the market. There has to be good training and
development which is going to be required in the company so that the company will be able to
use this technology effectively in the company and would be higher beneficial for sustainability
in the market as well.
F. Use of technology for business tool
The company has a lot of strengths and weaknesses of themselves in the market which
needs to be analysed and further decisions must be taken on those bases. The company must use
artificial intelligence in the company so that there are going to be higher performance which is
going to be present. The company will have to use this technology so that they can make the
right decisions and artificial intelligence will also give the right analyses which can influence the
decision making of the company which is going to be very helpful for a long run (Carcary,
Doherty and Conway, 2016). Technologies are present in the market so that the company can
have higher performance and productivity to make the loyalty of the customers stay in the
organization.
PART 2
Digital technologies are very important in today’s world which is that the companies in
the market will have to adapt to these. There are traditional methods which were being used by
businesses which made the company not be able to reach out to the larger audience which was
expected and had to travel from place to place by campaigning for the products and services
which was not a good factor for the company. Artificial technology is a very new method which
the businesses have started to use so that they would be able to get promotions and reach out
faster to the audience. Artificial intelligence is a part of digital technologies which is being used
by businesses in the market so that there are going to be higher sales resulting in higher profit
margins which is going to be very helpful for the company to have in the market. The old

methods are not very effective in this modern time because the population is increasing and so is
the GDP of the countries is improving therefore it is very important for the company to be able to
operate effectively in the market (Udovita, 2020). Theories have to be implemented from time to
time so that there is going to be higher performance. The rivalries in the market is also increasing
rapidly which needs to be controlled so that there is going to be effective working which would
be present. Businesses in the market have to opt for the best theory and strategies for them in
order to be able to function and operate effectively in the market so that there are going to be
higher performance. Artificial intelligence is a very important factor for businesses like
discussed above and this can get the company higher sales and working in the market without
mistakes which is a great factor for the organization to have for a long run in the market. Digital
technologies has made the working of the businesses in the market so much easier which is a
great factor for the companies in the market to have.
Before the old theories where not linked up to technology because technology was not
used much and the pressure was on the employees. Technology has developed over time because
the pressure and retention level of the employees was not high in the company which is why to
maintain the quality and standards of the products and services the businesses in the market
started using this factor so that there is going to be higher performance which is going to be
present. The old theories were more focused on the workforce and their advantages in the
company and their motivation level but not with the changes in time there are a lot of changes
which have come in (Blaschke and et.al., 2017). Old methods and theories did fulfil the needs
and expectations of the customers but the value for the customers has increased in the market
therefore fulfilling their needs and expectations are very important for the businesses in the
market. Society has changes and therefore the businesses in the market as well has to changes so
that there is going to be effective working which is going to be present, gaining the profits and
sales in the market effectively. There is a map which was used for guiding the employees from
time to time though the value of the employees is still present after all the technological changes
but the number of employees in the organizations has reduced since the competition in the
market is very high. There was no social media and e-commerce in the market in the olden days
which was not a good factor for the company and there has to be effective and there have to be
smoother functioning which is going to be present.

There are more innovations and inventions which a business can get in the company with
the help of technological changes. There are a lot of predictions and other important factors
which are present in the market which can make the organization have higher profitability in the
market which is going to help the company be able to operate effectively in the market (Gebhart,
Giessler and Abeck, 2016). The company needs to analyse the market effectively, both internal
as well as the external environment in order to be able to adapt to new changes which is a very
important factor. There are a lot of objectives and goals which a business is having for them in
the markets which have to be achieved by the organization and that is going to make the
company have higher performance as well. The balance scorecard is also going to be very
helpful to make sure that the technological changes are coming in effectively and making the
company have smoother functioning. Though the employees are not used to changes which come
in the organization therefore this is going to be of a great help for the organization to have in the
market. Ansoff matrix or any other analysis of the business can be done with the help of artificial
intelligence which is going to be less time consuming and the company will be able to gain the
competitive advantage in the market very quickly which is very important (Kaczorowska-
Spychalska, 2018). The revolution in the industry is changing and it has to be well matched in
the market so that the company will be able to operate effectively and the organization will be
able to gain a higher reputation and value in the market. Technology has really helped businesses
to be able to operate and function in the market effectively and efficiently which is a great factor
for a long run making the market have a better functioning and the companies in the market are
being able to develop themselves further as well.
CONCLUSION
From the above report it can be concluded that businesses in the market have to make the
right decisions in order to be able to gain a competitive advantage in the market. There are a lot
of changes which have come in the technological aspect in the market which the companies in
the market must adapt to so that there is going to be higher performance which is going to be
present. Stability and sustainability of the company is important for the organization in the
market so that there is going to be loyalty and trust of the customers which is going to be present
making the profit margins be well maintained.

REFERENCES
Books and Journals
Blaschke, M and et.al., 2017. Designing business models for the digital economy. In Shaping the
Digital Enterprise (pp. 121-136). Springer, Cham.
Carcary, M., Doherty, E. and Conway, G., 2016, September. A dynamic capability approach to
digital transformation: a focus on key foundational themes. In The European
Conference on Information Systems Management (p. 20). Academic Conferences
International Limited.
Gebhart, M., Giessler, P. and Abeck, S., 2016. Challenges of the digital transformation in
software engineering. ICSEA 2016. p.149.
Kaczorowska-Spychalska, D., 2018. Digital technologies in the process of virtualization of
consumer behaviour–awareness of new technologies. Management. 22(2). pp.187-203.
Khin, S. and Ho, T.C., 2019. Digital technology, digital capability and organizational
performance. International Journal of Innovation Science.
Lavikka, R and et.al., 2017, September. Transforming a supply chain towards a digital business
ecosystem. In IFIP International Conference on Advances in Production Management
Systems (pp. 295-301). Springer, Cham.
Pagani, M. and Pardo, C., 2017. The impact of digital technology on relationships in a business
network. Industrial Marketing Management. 67. pp.185-192.
Senyo, P.K., Liu, K. and Effah, J., 2018, July. A framework for assessing the social impact of
interdependencies in digital business ecosystems. In International Conference on
Informatics and Semiotics in Organisations (pp. 125-135). Springer, Cham.
Tabrizi, B and et.al., 2019. Digital transformation is not about technology. Harvard Business
Review, 13.
Udovita, P.V.M.V.D., 2020. Conceptual Review on Dimensions of Digital Transformation in
Modern Era. International Journal of Scientific and Research Publications. 10(2).
pp.520-529.