ASOS: A Digital Business Model for Fashion Retail

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Added on 2022/12/05

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This article explores the digital business model of ASOS, a global online fashion retailer. It discusses their market operations, segmentation, and key factors that have contributed to their development. ASOS focuses on providing the latest trends, offering a wide range of branded products at competitive prices, and strategic discounting. External forces such as political and economic factors also impact their operations.

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ASOS: A Digital Business Model for Fashion Retail

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