Advantages and Disadvantages of Digital Practices of NRL

DIGITAL BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Providing advantages and disadvantages of digital practices of NRL........................................3
Evaluating new digital business model to deal with context of organization issues..................5
Evaluating impact of new collaborative relationship and strategic alliance trough digital
technology...................................................................................................................................6
Usage of E-commerce principles................................................................................................8
RECOMMENDATION.................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital business refers to the activities that are linked with online and technological
devices. In competitive era it has become essential for companies to adapt changing
circumstances that can provide flexibility and feasibility to customers. The chosen company in
the current case study is Nisa which is retail firm of United Kingdom. It deals in groceries selling
that was entirely owed subsidiary of Cooperative Group Limited (CGL). The present report will
give emphasis on adaption of digital payment system and e-commerce in organization practices.
In addition to this, advantages and disadvantages related to it will be mentioned in current report.
Key enterprise issues that can be faced by firm will be overcome with context of digital business
will be included. The impact of new collaborative relation with strategic alliance with online
technology for Nisa Retail Limited (NRL). The present study will give emphasis on e-commerce
principles along with recommendation for tackling concerned issues.
Providing advantages and disadvantages of digital practices of NRL
It is operated in 1970 and has been working for 51 years. There are various opportunities
that company has grabbed and achieved the current position in industry. The firm has agreed to
CGL for selling itself. With help of CGL company has reached new heights in less span of
period. For attaining competitive advantages it has become crucial for every type of organization
to establish effective payment system (Ritz, Wolf and McQuitty, 2019). In order to obtain this
benefit organization has decided to provide effective transactional methods. It comprises website
access for purchasing, registration on other modes of channel for shopping, etc. There are several
other issues also that has made company to realize need for this pattern of dealing with targeted
customers. Enterprise has received more opportunities of platform for serving after being with
Cooperative Group Limited. With respect to this, many more new locations has been served as
for targeting new market places that is increasing revenue with pace of speed. To have cover
greater customer base using online transaction mode in current scenario would provide these
benefits and drawbacks to company:
Merits
 The crucial benefit that institution can get through this method is increased sales. It
allows customers to buy at feasibility by just clicking a button rather than waiting in

queue for longer duration. In case of traditional mode of buying clients used to back step
in times of rushes to another stores for saving their time and energy.
 Enhancement of speed and convenience to both the parties involved in business activities.
Company can get the biggest benefit of obtaining products or raw material from those
suppliers who do not allow credits system in turn payment through online mode can be
done easily (Lewrick, Link and Leifer, 2018). Additionally, fear of stoling cash by other
parties and not supplying resources can be avoided via electronic payment.
 Reduction of transaction cost is also derived with help of electronic transaction (7
Benefits of Electronic Payment, 2021). Swiping card for even shorter amount does not
cost to customers so encourages them for impulse buying.
 Online rental market places as well tend to enhance customers interaction with company.
It influences buyers perceptions for brand as they tend to assume company is providing
better qualitative products (Shahri and et.al., 2020.). The present scenario of pandemic
has made people forced for adapting digital world so that protection can be achieved. Knowledge of competition through studying similar operating firm's marketing and
promotional strategies via their presence on business based platform. It will allow NRL to
get details of offers and pricing methodologies adopted by business so that improvements
can be made in current procedure of establishment.
Demerits
 There are government rules and models have been established for avoiding fraudulent
activities. Current generation has found so many loop hole for conducting inappropriate
practices. Inadequate authentication also plays role in e-payment system. Hacking and o
similar operating firm obtaining private details of persons with fooling clients is one of
the reason that stops public from being involved with firm.
 If any employee of organization uses companies system without getting authentication. It
can be identified by Nisa Retail limited through checking its bank statement. With respect
to this, there are many cases in which professional hackers perform huge in corrective
action that impact company's financial growth and development. This tends to affect its
reputation as well due to dispute transactions of cybercriminals.
 Increased operational cost as organization need to protect personal information into
computers for further references (Schwertner, 2017). In caes of misuse of these data firm