The Impact of Digital Business on Corporate Financial Performance

THE IMPACT OF DIGITAL
BUSINESS ON THE CORPORATE
FINANCIAL PERFORMANCE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Digital business impact on the corporate financial performance.................................................1
Relationship between digital technology and emerging theories of management.......................3
CONCLUSION................................................................................................................................5
REFERENCE...................................................................................................................................6

INTRODUCTION
The number of digital businesses are increasing because the impact they are giving on financial
performance of the company. It is noted that digital businesses are able to generate higher profits
and revenue as compare to offline businesses. As the era is changing so consumers are more
attracted towards online shopping. Amazon is the multinational e-commerce company which
sells large number of products through its website or mobile application. This report will discuss
about the impact of digital technology on corporate financial performance and also how
companies are using this technology. Further it will shed light on relationship between digital
technology with the old and new business management theory.
MAIN BODY
Digital business impact on the corporate financial performance
Digitalisation is one of the crucial topic nowadays. In order to attain success and competitive
advantages and also to improve the business performance, companies are using digitalisation. It
is found that those companies which are not considering digitalisation is lacking behind and they
are not able to attain competitive advantages (Park and Mithas, 2020). It is important to discuss
this topic so that other businesses which are not using digital technology can start using it
because of the numerous benefits which is provided by it.
The selected topic is important because business world is evolving due to advanced technology
especially digitalisation. Digital businesses are contributing in improving the financial
performance. In fact businesses which are not present on digital platforms are planning to bring
their businesses on digital platform. Digital technology which is used by the businesses are
digital marketing, e-commerce, artificial intelligence etc. this topic has developed because
financial performance of the company plays vital role in the success of the organisation. Digital
business is the merging trend which is used to enhance financial performance of corporates
(Lăzăroiu and et.al., 2020).
artificial intelligence-
artificial intelligence, demonstrated by machines and work not done by humans. Under artificial
intelligence, machines are build and programs are input inside machines so that machine can be
able to perform human like tasks. Like robots is the best example of artificial intelligence.
Robots are made by humans only but they are designed in such a manner that they are able to
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