Digital Business- Individual Report

Digital Business

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
Overview of advantages and key trends ................................................................................1
New and Emerging Digital Business Models.........................................................................4
Evaluating the impact of new collaborative relationships and strategic alliances through
digital technology for the company........................................................................................5
Description of the crypto currency with the help of examples...............................................7
Critically comment on the Bit coin adaptation by EL Salvador.............................................8
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
Digital Business plays a very crucial role in today's time. In context to organization, there
are various constant updates in the field of technology that helps the company to basically
survive in the market. The organization chosen for this report is Amazon. It is a US based
organization which is operating worldwide. In reference to digital business, they are very
important in today's time and these constant updates helps the company to survive. Also there is
a discussion in relation to the different trends. The company was founded in the year 1994 and is
considered to be one of the most popular organization in the e-commerce sector and offers a
wide range of services and goods through offering deliveries through application and websites.
The present report basically comprises of the various key trends and advantages, various
emerging digital models, collaborative relationships through digital technology and lastly the
influence of the crypto currency on the organization.
MAIN BODY
TASK 1
Overview of advantages and key trends
In reference to digital business, it is all about the use of different internet, tools and
software for the purpose to provide services and products. The main objective of doing digital
business is to basically apply the digital technology with the aim to carry different operations and
offering better experience to the consumers. Such type of business, generally takes place through
application, social media and websites. In reference to traditional method, the customer need to
visit a physical store in order to shop the goods and but with the help of digital technology, it has
become so easy for the customers. In case of Amazon, the organization is working while being
dependent on the digital technology and also the organization focuses on the various trends in
order to offer better customer service (Luz Martín‐Peña, Díaz‐Garrido and Sánchez‐López,
2018).
Key trends of digital technology
In case of digital technology, it comprises of different changes and innovations as per the
modern era which helps in offering innovative experience, connection with the consumers and
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effective workplace. Therefore, it is very important to understand the current trends which are
important for the purpose to drive new changes into the market and also taking effective growth.
Below are few of the current trends:
Artificial Intelligence: This is one of the most important trend when it comes to digital
technologies. In context to artificial intelligence, it plays a very important role in generating
online content and also contributes in analysing the needs and wants of the customers for the
purpose to enable the services or the products as per the requirements of the customer. In case of
Amazon, this trend is basically used and helps in providing products opinion as per the search
which makes the experience of the customer quick and easy (Wentrup, Nakamura and Ström,
2018).
Robotic process automation: This trend and tool basically enables features of the machine
learning. With the support of these trends, it helps in enabling automation operations such as
accepting payments, sending mails and data analysis. Also it comprises of acknowledging the
repeated actions and records for future use. It is basically less time and effective time taking
software which basically enable less time for the users while they are basically paying or
shopping.
Personalisation and Chatbots: In reference to this trend, it has become of the key trend in the
digital technology (Sousa and Rocha, 2019). Various organizations provide services which are
highly personalized in nature and are in demand as the individuals wants their products as per
their tastes and preferences. With the help of digital technology, it enables services which
supports the organization in order to grow into the market. In reference to Amazon, the company
is providing personalization and chatbots services through offering variety of products and
fulfilling the demand of the customers.
Digital Technology's Advantages
In reference to the digital technology, it basically comprises of the all the benefits and
advantages in order to earn and grow in the competitive environment. In context to organization,
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