Digital Business: Strategies and Growth Engines for Amazon

Digital Business

 Introduction
 Digital marketing principles
 Amazon's marketing strategy
 Different “growth engines” which could be used by Amazon with consideration to its marketing
strategy
 Conclusion/ Recommendations
 References
Table of content

Digital marketing campaign can be defined as an effective online marketing effort that an online or offline
business organisation, takes into consideration to promote themselves or the products and services offered
by them. In present context, a company particularly takes into consideration of social media platforms
that consists with ample number of marketing contests, content marketing, pay-per-click campaigns and
so on.
Introduction

 Founder of the Amazon – Jeff Bezos
 Founded in the year of – 1994
 Headquarter is at – Seattle, Washington, and Arlington, Virginia, United States
Some of the details about Amazon, is presented
underneath