Digital Business: Overview, Merits, and Demerits

Digital business

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Overview of digital business with merits and demerits applied to the Colt technology services
.....................................................................................................................................................3
Critical evaluation of rising digital business models in relation to chief business issues such as
cyber security and ethics ............................................................................................................5
Evolution of collaborative relationships and strategic alliances through digital technology for
Colt technology services ............................................................................................................7
Description of e-commerce principles and their usage for Colt technology services ................9
CONCLUSION .............................................................................................................................11
REFRENCES ................................................................................................................................12

INTRODUCTION
Swift growth in usage and development of digital technology has helped in creation of
digital business organisations. Digital business organisations utilise advanced digital technology
to enhance interaction with consumers and employees, deliver exceptional consumer experience
and offer improved goods which for perpetual success of the organisation. The digital business
organisation selected for this report is Colton technology services which is multinational
telecommunications company headquartered in London, United kingdom. The firm was founded
in the year 1992 and offers cloud services, business networking services, security services along
with various services to consumers in more than 30 international markets. This report includes
overview of digital business with application of merits and demerits applied to the Cotl
technology services. Digital business models are evaluated in this report in context of chief
business issues such as cyber security and ethical issues. Strategic alliance and collaborative
relationship are evaluated through digital technology are evaluated in this report in context of
Colt technology company. In addition to this E-commerce principles are also described in this
report along with their usage for Colt technology services.
MAIN BODY
Overview of digital business with merits and demerits applied to the Colt technology services
Digital businesses are defined as organisations which create new business designs which
connect people and corporations along with connecting people and corporations with things
which increase efficiency and profitability (Santos, Murmura and Bravi, 2018). Digital business
help in removal of existing industry obstacles while building new value chains and growth
opportunities which are not offered by traditional business organisations. Firms which primarily
offer digital products are considered a digital company along with businesses which offer

convention goods and are undertaking digital transformation for growth and development of the
company.
Digital business organisation share some common elements. High focus on mobility and
connectivity is a primary element of digital businesses. Improvement in cellular technology,
widespread use of internet and omni channel capabilities has helped digital corporates towards
high connectivity with consumers and employees (Heavin and Power, 2018). Utilisation of social
media platforms is another common element of digital businesses as it enables effective
collaboration and communication with employees. Digital business organisations use social
media platforms to regularly communicate with employees and consumers alike. Digital
businesses have created organisational culture centred around information. The main reason
behind construction of an information-centric culture is presence of large amount of consumer
data and analytical tools to identify trends and predictive outcomes. In addition to this digital
business firms utilise analytical tools to gain real time consumer, employee and competitor data
(Lee, 2017). This helps the firm immediately respond to various changes in the market. Digital
business firms utilise cloud computing technology in order to enhance their Information
Technology infrastructure and seek digital disruption.
Merits of digital businesses
 Enhanced data collection: Digital businesses are able to collect large amount of data
about their employees and consumers with the help of digital technology. Business firms
gain data driven insights which improves their decision making process. In addition to
this analytical tools, digital business organisations can predict future outcomes precisely
and identify fraudulent behaviour.
In context of Colt technology services, enhanced data collection has helped the company
improve quality of their services by analysing network traffic and call data records. This has
helped the firm gain success in their industry. In addition to this real time analysis of call data
has helped the company identify acts of fraud.
 Enhanced consumer output: Digital businesses are able to increase employee output by
gaining real time employee progress information and using digital technology to create
streamlined flow of work. Digital businesses are able to generate high profitability by
applying digital technology to enhance employee productivity (Le Dinh, and et. al.,
2018).