Consultancy Report: Digital Marketing Strategy for Deloitte

This consultancy report analyzes Deloitte's digital marketing strategy. It begins with an executive summary and an overview of Deloitte's digital presence. The report discusses the project background, objectives, and the methodology used, which primarily involves secondary data collection from various online sources, articles, and research papers. The analysis focuses on internet marketing, highlighting the importance of online presence and digital tools such as social media for companies like Deloitte. The report also examines the benefits of social media marketing. The report then provides recommendations, including the need for Deloitte to prioritize internet marketing, analyze its capabilities, and focus on marketing objectives through social media. It emphasizes the role of IT professionals and the importance of effective online presence and digital segmentation. The report concludes with a record of activities and a list of references.

Consultancy Report Template
Client Deloitte
University and Unit name
Student Name and ID Your name and ID number goes here
Executive summary
(max ½ page)1
Provide a brief summary of the report
Project background and Objectives
Digitalisation is one of the important and valuable concept of the present day business under which all the
businesses has make the digital presence of their organisation. The preference of the customers are shifted
towards the use of new and advance technology in their services given by the business organisation. The
organisation which has uses effective and valuable technology are seen to be more successful in the market. There
are many companies are present in the market which are having effective digital structure in the market. The digital
structure of the market has provide number of opportunities to the company which helps the company to achieve
positive growth in the market. The organisation which is chosen here to demonstrate this report is Deloitte. It is one
of the most biggest accounting consultancy firm which has managed huge number of customers from their digital
business structure. This report is based on digital aspect of the organisation which ha provide brief discussion
related to methodology used in the management. It also contains brief discussion related to recommendation made
to the company.
Methodology
It is one of the most important factors for the success of any report that the sources of data collection becomes
effective. The success of the research are based on the justification of the sources because it enables the users to
use them in effective manner. The method of data collection which is chosen here to conduct this research is
secondary. The data related to different publishers and books are used to conduct this report. There are different
sources of data are used in this particular report which is one of the important and valuable. There are many articles
and researches are present online which has provide valid justification to the common research. There are many
objectives are present related to this (Hranchak, 2019). The researcher needs to understand the importance and the
application of the digitalisation in the business management which helps the management of the organisation to
perform their functions of the same in effective manner. The another objective of this particular report is that the
researcher wants to develop effective and valuable information about the development of digital structure for the
company.
Research / analysis results
Internet marketing is related to the process of stimulation of demand of demand of the product and services in the
market due to the use of online marketing tool. Marketing is one of the most important aspect of the organisation
which has enables the company to solve different types of organisational problems. There is a cut throat
competition are present in the market which negatively impacts the profit margins of the company. Marketing is the
way under which the company can increase the demand of their product which helps the company to mitigate the
competition present in the market. Internet marketing is one of the important and valuable concept of marketing
under which different types companies has used online marketing tools for the promotion of their product and
services in the market. There are different types of online marketing platforms are present which can be used by the
management of Deloitte such as social media, email marketing, internet and many. All the platforms are very
popular and successful in the market which has provide different types of promotional features to the management
of the organisation if they used them in their marketing framework (Nabieva, 2021).
It is one of the most important and valuable aspect for any organisation operating their business in this competitive
market that they online presence in the market. It is essential for them that they have use different types of
technologies and digital structure in their business so that efficiency and effectiveness can be the part of the
organisation. There are many routes present in the market which the management can use to establish their online
presence such as acquiring of new and valuable technology in the organisation so that it becomes possible for the
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organisation to enter in the market.
Social media one of the most successful and valuable platform of the online marketing which is used by many
companies of the world. There are large number of companies are present in the market which has used social
media as their core marketing tool. The main reason for the attraction of the companies towards the social media is
their huge customer attraction on the same. There are large number of public are linked to the social media which
has provided their time on different social media platforms so it becomes possible for the management that they
developn effective and valuable marketing framework in the market (Ziyadin and Serikbek, 2019). There are many
benefits are present such as Social media plays important role in conducting digital
marketing activities that enhances market awareness of organisational products and services in
current market place. In current days, number of people are active on different social media
platform that make it easy for the Knight bright Hotel to grab attention of people and influence
them to purchase organisational products and services. Respective hotel enhances brand
awareness through conducting advertisement on different social media platforms.
Recommended actions
It is essential for the company to analyse its capacity and to perform key options according to contemporary digital
business environment. It is essential for a company to focus on analysing key goals and objectives related to future
perspectives of information and technology. The main considerations and recommendations which should be
followed by a company in order to increase online presence and internet marking and presence of it online are
mentioned below:
 In order to develop focus on marketing objectives, it is essential for the company to internet
marketing and online presence. In the recent times, due to increased competition, it is crucial for the
company to put emphasis on performing marketing operations through social media.
 The company can take assistance of marketing professionals in order to achieve key goals and
objectives. All major companies in the international and national marketplace should develop an
effective approach in marketing operations for overall growth of business (Volodko, 2020).
 It is essential for a company to take into consideration effective ways of online presence and
internet marketing like digital segmentation, processing and development to achieve set targets in a
set period of time. The core IT professionals play an important role in increasing the complete
strength of the company. Key objectives of Deloitte are to be achieved with focus on IT operations.
Reference
Hanson, W.A. and Kalyanam, K., 2020. Internet marketing and e-commerce.(Student ed.).
Thomson/South-Western.
Hranchak, T., 2019. Internet Marketing in Activities of Libraries of Ukraine. Ukrainian Journal on
Library and Information Science, 4, p.36.
Nabieva, N.M., 2021. DIGITAL MARKETING: CURRENT TRENDS IN
DEVELOPMENT. Theoretical & Applied Science, (2), pp.333-340.
Omarov, M., Tikhaya, T. and Lyashenko, V., 2019. Internet marketing metrics visualization
methodology for related search queries. International Journal of Advanced Trends in
Computer Science and Engineering, 8(5), pp.2277-2281.
Sinanagić, A., Čivić, B. and Muratović, A., 2019. Presence Of Internet Marketing And Its
Influence Of Business Success of Companies in Bosnia and Herzegovina. Economic
Review, 17(1), pp.77-89.
Volodko, V.F., 2020. Innovative Models of Enterprise Marketing Activity. Science &
Technique, 19(2), pp.130-138.
Ziyadin, S. and Serikbek, A., 2019, April. Internet-marketing in the sphere of higher education.
In International Scientific Conference “Digital Transformation of the Economy: Challenges,
Trends, New Opportunities” (pp. 290-297). Springer, Cham.
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Record of Activity
In this section, you have to provide
a breakdown of all the activities
undertaken by you. Indicate what
was done at various points in time.
Think about different sections of the
report, breakdown different task
within each of the sections.
Complete the table below, include
more rows and columns as
necessary
Date Hours
spent
Summary of work/ Activity undertaken
Print name
Signed
Date
* Note: Guidance text is provided in RED under each heading.
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