Digital Business Management Assignment

DIGITAL BUSINESS
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
You tube and its competitor........................................................................................................1
Strength and weaknesses of You tube against its competitor such as Vimeo.............................2
Strength -.....................................................................................................................................2
Web analytic tools and its use to gather web analytic data.........................................................3
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital business management is the new way of managing the operations apart from
traditional business degree. Selection of cutting edge technology and innovative marketing
techniques. It helps company in preparing against the highly competitive business environment.
Management of business processes through digital mediums has helped company in making their
activities easier and efficient. Technological changes in the working procedures of business
community throughout the world has made it compulsory for them to inculcate these changes.
Web analytical tool like Web analytics 2.0 is used in analysis of quantitative and qualitative data.
These are used to drive continual improvement of online experience of the users (Amit and Zott,
2012). It is an analysis service that are used by small and big businesses to measure data
features, what user do with data and meeting overarching business objectives. This report
highlights the use of Web analytic tool in deciding the performance of website. It also showcases
the strength and weakness of Website like You tube against its competitor like vimeo.
You tube and its competitor
You tube is the largest video sharing website in the internet world. Everyday millions of
videos are being uploaded on this website. In spite of large competition faced by this platform
from various other websites it is growing in a much faster rate. Every minute approx 500 hours
of contents are being uploaded on this website and it is estimated to be going up to 700 hours of
content in the coming years. From this website, people can download, view and share
information easily and can also subscribe to other users (Bharadwaj, A. and et.al., 2013). It
generates revenue by doing advertising and a programme which keeps site content according to
the audience.
YouTube has large number of rivals that has also capture large market share in United
Kingdom. Such as- Vimeo, other social networking sites like Facebook, Twitter, clipsnow which
also offers Video monetization which is very beneficial for that person who are video bloggers.
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Strength and weaknesses of You tube against its competitor such as Vimeo
Strength -
YouTube Vimeo
1. Most popular video accessing website
worldwide.
2. Wide amount of video can upload on website.
3. Easy and convenient technique of creating
and updating YouTube profile.
5. Automated suggestion system related to
genre, and keywords.
6. It is very user friendly and works under
simple customization method (Holliman, G. and
Rowley, J., 2014).
7. This help to organise their work in easily
manner.
1. Less restriction of time duration of video.
Video duration can be as long as it needed.
2. Allow users to create profile or groups and
manage users and engage them.
3. Allow to pay for specific video in order to
show that ion top.
4. Access high speed data otherwise there will
be low streaming speed.
5.This can help to increase the fellow user
engagement.
6. They largely use the paid tiers, which gives
high benefits.
Weakness -
YouTube Vimeo
1. Heavy competition and traffic of same video
that a specific video may lost in pool of videos.
2. A lot of distraction through related videos
suggestion process that engage viewers to access
other video.
3. Paid advertising. Too much advertising in 30
minutes videos or even 5 minutes video.
1. Less traffic than YouTube.
2. Requires to be promoted videos otherwise
unpaid videos usually lost in ocean of promoted
videos.
3. Advertisement more than YouTube. A person
have to suffer with pain of watching advertising
and need a lot of patience while accessing videos
on Vimeo.
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