Digital Business: Advantages, Disadvantages, and Applications in Marks and Spencer

DIGITAL BUSINESS

EXECUTIVE SUMMARY
The report shows digital business and there advantage and disadvantage of digital business that is
being shown through marks and Spencer faced in there digital business. There applications of
using digital business to attract customers and fulfil the needs of market. Further, shows that new
emerging digital business models which are used by Marks and Spencer to lead marketing
company is operating. Also, their key business issues that are faced by Marks and Spencer in
cyber security and ethics of business that need to be followed. Emerging digital business are the
growing rapidly, collaborative relationship and there strategic alliance followed with some
advantage and disadvantage which are faced by company during making of strategies. Lastly it
shows the meaning of e-commerce and their principle that are used by Marks and Spencer.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
1. Digital business and there advantage and disadvantage..............................................................4
1.1 Meaning of digital Business...................................................................................................4
1.2 Advantages of Digital Business............................................................................................4
1.3 Disadvantage of Digital Business..........................................................................................5
1.4. Application on Marks and Spencer.......................................................................................6
2. New emerging trending business.................................................................................................6
2.1 Defining new, emerging trending model...............................................................................6
2.2 Discussion new, emerging trending model............................................................................6
2.3 Application of business model on Marks and Spencer..........................................................8
3. Impact of New collaborative relationship and strategic alliance.................................................8
3.1 Definition of new collaborative relationship and strategic alliance.......................................8
3.2 Advantages and disadvantages of new collaborative relationships and strategic alliances
through digital technology...........................................................................................................8
3.3 Application on Marks and Spencer......................................................................................10
4. E-commerce and principles........................................................................................................10
4.1 Definition of E-commerce...................................................................................................10
4.2 Principle of e-commerce......................................................................................................10
4.3 Application of e-commerce on Marks and Spencer.............................................................11
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Digital business are those business which uses technology to create new value of business
model, experiencing innovative ideas that support its core operation. Business transforming into
digital business by using digital technology to operate in market. Mark and Spencer is one of the
leading brand in fashion industry and other segment like retail and home products operating
since 1884. In this report, it shows digital business of Marks and Spencer and there advantage
and disadvantage of digital business and there applications of using digital business (Luz Martín‐
Peña, Díaz‐Garrido, and Sánchez‐López, 2018). Further, shows that new emerging digital
business models and their key business issues that are facing by business in cyber security and
ethics of business. Emerging digital business are the growing rapidly, collaborative relationship
and there strategic alliance with some advantage and disadvantage. Lastly it shows the meaning
of e-commerce and their principle that are used by chosen company.
MAIN BODY.
1. Digital business and there advantage and disadvantage.
1.1 Meaning of digital Business.
Digital Business is a business that are operating major of business through using digital
technology. Marks and Spencer is using the digital technology through very early stages from
when they are modern marketing is introduced. Marks and Spencer is a Clothing and accessories
company are offering new collection through their website and Apps which are used to purchase.
The technology used by company is to reach wider market and improve the customer
experiences through using the website (Wirtz, 2019)
. It attracts more of customers towards company that increase the market share of company.
Nowadays, almost all the business industries are adopted the technology that are using digital
business techniques through website, apps and marketing. However, digital marketing is one of
the major tool that is used by company to promote their brand name and their products offering
to customers. It aids company to reduce the cost of operation and earn high of revenue through
their online purchasing (Jalali, 2017).
Digital business have their own advantage and disadvantage of using in their operation.