Digital Business & New Technologies: Importance, Development, Technology, Platforms, Business Tools, and Management Theories

This report discusses the importance and development of digital business & new technologies, the technology and platforms used, the business tools and their effectiveness, and the relationship between digital technologies and management theories. It covers topics such as the use of mobiles, clouds, and robotics in digital business, the types of businesses and organizations that use digital technology, and the benefits of applying management theories in digital business. The report also includes references for further reading.

Digital Business &
New Technologies

Table of contents
 INTRODUCTION
 Why you deem this topic to be of importance.
 How this topic has developed
 A detailed description of the technology used in this topic and what it is used for.
 What technological platforms and software are used in the topic
 What type of business and organisation uses the technology?
 How is it used as a business tool and is this effective?
 The nature of the relationship between digital technologies and both old and
newly emerging theories on business and management structures and practices
 contingency theory
 human relations theory
 system management theory
 Scientific management theory:
 Study of management theories
 Increasing productivity:
 Simplifying decision making
 Encouraging staff participation
 CONCLUSION
 REFERNCES

INTRODUCTION
Digital business is a process of applying digital technology to create a productive business
and business model to transform companies’ product and customer experience. Innovation of
new products that create a certain value and connect people with the products insights and
experience is achieved by Digital business. In this report it has been discussed why this topic
is important and how digital business can be developed for the benefits of organisation
further in this report a detailed description of the technology used in the topic and what is it is
used for is been discussed. The technical platforms and software that are used in the process
of digitalisation and digital benefits are also elaborated in this report (Heavin, and Power,
2018.) . At last of this report the types of business organisation used this technology and the
business tools that are discussed for its effectiveness is been discussed with nature of the
relationship between digital technology and both traditional way of digitalisation and newly
emerging theories on business management and structures and practices are being.
MAIN BODY
TASK
Why you deem this topic to be of importance.
Digital business is use of Technology as a tool for Innovation and achieving a business goal.
The digital platform must include driving of real business through value of organisation as a
long-term process. The value of digital business will be determined by how the market is
reacting as per the organisational goals leadership team platform development and all
together to realise a Complex the vision of business (Levina, and et.al 2019). It is important
to run a business which leads purpose to the market and organisational needs as per Amazon
the in centric benefits for organisation was to build successful digital business that include
overall time to time market as well as increase productivity which will achieve customer
service. Amazon goal was to become customer centric, driven to digital technology, business
that execute change, workplace culture that drives innovation and change. be of importance.
b. How this topic has developed
Digital business is related to Business Technology which offer companies and individuals
new ways to connect collaborate and conduct business with building bridges between people and
organisations. A digital business impacts basic business functionality and determines the way
business is conducted and manage in today's generation a digital business receive attention larger than
the traditional business. There are three pillars for Digital business which are market inside
collaborative (Caputo, and et.al 2021). leadership team one or more technological platforms.
Market is inside is combined with modern technology only to give traditional form of the market.
Collaborative leadership and team focus on combining inside and Technology from initial service to
card cross functional teams of business leaders as well as Tech engineers and address new customers
for the organisational business. One or more technical technological platform helps in developing
software platforms leveraging the best technology available to Suite the company and their vision
needs this is the final pillar with helps in success in the platform with this technology's enable
business to strive their goals and established the revision to complete the objectives.

c. A detailed description of the technology used in this topic and what it is used for.
When digital technology is discussed the digital transformation of digital business is
required. There are many digital technology advancements with continuing process of digital
innovation in business this includes identifying valued even business outcomes and
developing a culture of change and collaboration as per Amazon has adopted many digital
technologies in their digital business
Mobiles are the new technology that permits consumers in easiness of daily life
Mobiles can be used for daily shopping and using apps which will feature Amazon products
and result in growth of revenue.
Clouds to reaches are used by Amazon for data Record Keeping and integration of security
concerns to ensure business continuity.
A new type of Technology which is Robotics is used by Amazon in inventory management
and applying of sensor and analytics-based activities that helps in artificial intelligence
workable conditions. This Transformer the digital business of Amazon to be more efficient
and played an important role in operational efficiency.
d. What technological platforms and software are used in the topic 150
There are different types of Technology platforms which are used by Amazon to
establish a good network of digital business worldwide. As many companies’ fair
digitalisation even, realisation how essential it is for their business as it creates many
advantages such as time, Optimisation faster time in market increased return on investment
improved internal and external Communications which can be achieved by technological
platform such as
Collaborative apps such as Google, g Suite and Gmail documents drive and calendars are used by
Amazon for efficient digital workplace and adapt to digital technology (Borges, and et.al 2021).
There are different types of communication tools are also included in Amazon technical tools
such as slack and Microsoft teams which is efficient in meetings and they can contribute
proposing solutions giving feedback or answering questions, this results in could amount of
engagement to stimulate teams and drive them towards company vision.
e. What type of business and organisation uses the technology 100
The technology best organisations which provide customer service as well as helps regarding
customer engagement uses digital technology to reach out customers which are in different regions
(Teichert, 2019). The company who develops software’s and applications for and different
organisation is totally dependent on technology to established and digital business. Most of the
company in today's generation is dependent on technology in processing the accounting system. This
uses software such as accounting and databased application which time cost for the company

f. How is it used as a business tool and is this effective?
They are lot of benefits which are implemented in Business Technology:
One of the best benefits that Business Technology offers is improved workplace
communication. Connecting with colleagues has never been an easier talk so it is best
connected with instant messaging Apps emails and conference software’s the validity to
receive real time responses delivers quick results and resolving issues this results in go team
work. Another benefit is providing security by the help of improve Technology the possibility
of saving data and records is possible. To offers continuous protection a security software
should be updated and maintained on a regular interval of time.
The nature of the relationship between digital technologies and both old and newly
emerging theories on business and management structures and practices
There are different kinds of relationship between digital technology and old ways that are
established in business. business need to able in adapting process of change, As the
generation is growing digital technology are also advancing with the use in different
organisation the use of software’s as well as equipment’s which are involved with technology
is in frequent process of usable needs. Amazon has adapted to new digital technology such as
advanced inventory management in which robots and machinery of new generation are used
to process warehouse management. Amazon is using application software such as Amazon
Prime Amazon Prime video Amazon app store to provide digital as well as Customer services
with continuing business process.
contingency theory
The contingency theory suggests that there is different situation which result different
actions to be taken in directly relationship between the variables that are dependent and
independent with reference to organisational behaviour. This theory suggests that there is no
best way to structure of Corporation and solve problems as per employee needs. It's all very
between the situation and independent variables that cause change. In digital business they
might occur different types of problems such as Record Keeping and risk involved with
inventory management in companies like Amazon.
human relations theory
Human Relationship theory suggest that an individual needs and absolute behaviour
of individual and Groups to achieve their needs. The element of an organisation is its

structure and the informal aspects of the organisation include the interaction between the
individuals and employees that create a social system. The system is managed by creating
individual job satisfaction and results in motivation of that individual. As in digital business it
is if essential to established a communication and engagement with other employee as well,
this creates and ethical work environment this provide motivation to individuals. This is
focused on people rather than machines or Economics individual and employees can achieve
maximum result with this lower inputs.
system management theory
System management theories offers and alternative approach to the planning and
management of organisation in this theory the IT suggest that businesses is like a human
body which consist of different components to work parallelly, so that a long term process
can be function according to this theory and Organisation is dependent on different key
elements such as interdependent and interrelation between various subsystems. As per
Amazon the employees of Amazon is one of the most important components of the company
other elements are also crucial for success and business department such as work groups
business units. In Amazon managers are required to evaluate different patterns and conduct
events in companies so that best engagement process can be approached this is a better way
to collaborate on different programs so that they can work collectively rather than affecting
negative results with less engagement.
Scientific management theory:
This theory suggest that strategy is different from how business are conducted. In this
theory trailer suggested that simplifying talks is a better option to increase productivity for a
business (Rippa, and Secundo, 2019). As per this theory money is the key incentive for
working which develops motivation as well as fair treatment in employees. This management
theories is practice worldwide between different organisation. This is practice in Amazon
work environment to which result in collaboration between employee and employees evolve
into team work that people now respect and enjoy.
Study of management theories
Applying management theories in the process of digital business can helps in various
reasons such as increasing productivity, simplifying, decision making, encouraging staff
participation (Imgrund, and et.al 2018).
Increasing productivity:

The reason why Amazon uses strategic management is managers should be interested
in learning management theories because it maximizes their productivity the theories teach
leaders how to make the most use of Human Assets rather than to purchase new equipment or
invest in new marketing strategy, this leads to well diversified digital business and investment
strategies which results in efficient employee training(Ulas, 2019)
.
Simplifying decision making:
By the use of strategic management theories Amazon can use it in decision making
process as the theory suggest the innovation can be speed up by decision making and get
efficient results with job titles and senior positions, which results in motivation and
coordinating work environment (Schallmo, Williams, and Boardman, 2020).
Encouraging staff participation:
Amazon uses Strategic Management Theory for encouraging staff participation as it creates
engagement and communication management in the work environment. This results in
encouraging interpersonal relationship in workplace because of the theories the
encouragement of collaborative environment in human relation approach result in growth of
digital marketing and engagement process of customers as well as employees while making
decisions and using authority (Pencarelli, 2020)
.
CONCLUSION
From the above report, it has been concluded that digital business and new
technologies creates a huge impact in business environment and work force development the
technical platform sent software that are used in the process are used in reference of an
organisation is discussed in this report. In this report it has been completed concluded that the
importance of digital business and how digital business is developed with detailed description
of the technology used in the organisation for topic and how it is been used. The types of
technology and business organisation uses the technology and what are the business tools and
how that that are effective in development of business is elaborated, with the nature of
relationships between digital technology and both traditional ways of newly emergency
theories on business management.

REFERNCES
Heavin, and Power, 2018. Challenges for digital transformation–towards a conceptual
decision support guide for managers. Journal of Decision Systems, 27(sup1), pp.38-
45.
Levina, and et.al 2019, September. Digital Transformation Drivers of Russian Business.
In International Conference on Digital Technologies in Logistics and Infrastructure
(ICDTLI 2019) (pp. 489-492). Atlantis Press.
Caputo, and et.al 2021. Digitalization and business models: Where are we going? A science
map of the field. Journal of Business Research, 123, pp.489-501.
Borges, and et.al 2021. The strategic use of artificial intelligence in the digital era: Systematic
literature review and future research directions. International Journal of Information
Management, 57, p.102225.
Teichert, 2019. Digital transformation maturity: A systematic review of literature. Acta
universitatis agriculturae et silviculturae mendelianae brunensis.
Schallmo, Williams, and Boardman, 2020. Digital transformation of business models—best
practice, enablers, and roadmap. In Digital Disruptive Innovation (pp. 119-138).
Pencarelli, 2020. The digital revolution in the travel and tourism industry. Information
Technology & Tourism, 22(3), pp.455-476.
Imgrund, and et.al 2018. Approaching digitalization with business process
management. Proceedings of the MKWI, pp.1725-1736.
Rippa, and Secundo, 2019. Digital academic entrepreneurship: The potential of digital
technologies on academic entrepreneurship. Technological Forecasting and Social
Change, 146, pp.900-911.
Ulas, 2019. Digital transformation process and SMEs. Procedia Computer Science, 158,
pp.662-671.