Digital Business & New Technologies: Importance of AI, Blockchain, Cloud and Data Analytics

This report discusses the importance of AI, blockchain, cloud and data analytics in digital business and new technologies. It covers the relationship between customer experience and digital technology and old and new emerging theories of business and management. The report also includes a brief description of Google Pay, different e-commerce models, and the role of digital technology in improving customer experience.

Digital Business &
New Technologies

Executive summary
Digital business may be defined as the process of implementing the digital technology
not only for reinventing the business model but also for increasing the consumer satisfaction in
relation to the company product. The following report is going to focus on the importance of the
AI, block chain, cloud and data analytics as this help improving the productivity and efficiency
of the organisation. This report also discussed about the relationship between the customer
experience and digital technology and also on old and new emerging theories of business and
management. These theories assist the management of the company in improving the decision
making and sustainability in the market.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION ..........................................................................................................................5
TASK 1............................................................................................................................................5
a) Discuss the importance of different application of AI, blockchain, cloud and data analytics 5
b) How this technological topic developed.................................................................................5
C)Brief description of the technology used in this topic and what it is used for........................6
D)Technological platform, apps, software version.....................................................................6
E)Just write what type of business and organisation..................................................................6
F)How is it used as a business tool and is this effective.............................................................7
TASK 2 ...........................................................................................................................................7
Relationship between digital technology and customer experience............................................7
Old and newly emerging theories on business and management structures and practices.........7
There are several types of e-commerce models, based on market segmentation that can be
used to conducted business online..............................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital businesses uses the new technologies in order to create the new value within the
business model, experience of consumer and the inner capabilities which supports its different
business operations. The term digital business and new technology comprises only the brand and
the traditional player which that are transforming their firms with the help of digital technologies
(Allam, and Jones, 2021). With the help of these digital technologies the management of the
firm can easily reinvent their business models and transform their services and customer
experiences into innovative product which create new values and experiences. The following
report is going to covers the transforming business using digital innovations and the application
of AI, block chain, cloud and data analytics.
TASK 1
a) Discuss the importance of different application of AI, blockchain, cloud and data
analytics
Artificial Intelligence, block chain, cloud and data analytics plays a very important role
within the business organisation. Efficiency as well as productivity gains are the two main
benefits which are offer by the these application to the organisation. With the help of these
technologies all the task of the company can be done at a very high pace which are not match by
a human. Along with this, these application allow the employees of the company to carry out
their task with utmost productivity and assist the management in minimizing their cost. These
application also allow the organisation in improving the speed of the business and the customer
experience (Ardito, and et.al., 2021). The improved customer experience assist in attracting and
retaining large base of customer and give sustainable growth to any business.
b) How this technological topic developed
Google pay, G pay or android pay is basically a digital wallet platform which is
developed by Google. Google pay was originally launched as Android app which was released
at google I/O in 2015. android pay is basically a successor which was developed on the basis of
Google Wallet in 2011. the company launch their services with 70 % of the android devices and
accept by over 700,000 merchants. In 2018, the management of the Google announced that
google wallet would merge in Android pay as a whole rebranded as Google Pay. With the help of
this merger, this also took over the branding of Google chrome autofill feature. In February 2018

the app was given to redesign and now this software shows the a list of stores who support the
Google pay.
C)Brief description of the technology used in this topic and what it is used for.
Different types of technology are used by the management of the Google in order to
develop their product. Artificial intelligence is being considered as the most important element
which help in detecting the fraud. Along with this the same mechanism is also assist the
organisation in identifying the troubling connections and the KYC process. With the help of AI
the process of automation has been increase which is better for insights and also improve the
efficiency in payment industry. For example like reduction in the processing of the credit cards,
increasing the automation and many more. The management of the Google pay starting the use
of block chain technology. A new unit is set by the management of the company that will look
over the block chain technology. In order to adopt the block chain the firm are lining up for a
plethora of tasks which fit in their space. Block chain may be defined as a system which are used
by the management of the organisation in recording the information in a way that makes more
difficult to imitate, change, hack, or cheat the system (Bonnet, and Westerman, 2021). This is
basically a digital ledger or transactions that is distributed all across the networks of computer on
the block chain. Along with this, cloud analytics may be define as a application which describe
the different application of analytic algorithms against the cloud data. This comprises of
deployment of scalable of clod computing which assist in identifying the various pattern in data
and to extract new insights. The data of the user is acquire by the Google analytics from each
websites with the help of tag pages. In each page a JavaScript page tag is inserted which assist in
running the web browser of the each user, collecting the data and then send it to the Google data
collection server.
D)Technological platform, apps, software version
If an individual wants to set a Google pay app, they have to make sure that their phone
should be android version is Lollipop (5.0) or higher (Bornet, Barkin, and Wirtz, 2021). They
can download this app form google app.
E)Just write what type of business and organisation
It is a digital wallet medium and online payment method.

F)How is it used as a business tool and is this effective.
Business proprietor and stores can use the Google Pay application with their respective
current account to outset accepting digital payments anytime.
TASK 2
Relationship between digital technology and customer experience
The customer experience is being considered as the most important factor with in the
business organisation as it plays a very important role in digital transformation and improving
the customer experience which lead to the growth and success of the business in the competitive
market. According to the research it has been identified that the digital transformation and the
customer experience increases the revenue of the company by the 20 % to 25 %. It is being
analysed that the need of the customers are very dynamic in nature and these needs can only be
fulfilled with the help of digital technology (Ceipek, and et.al., 2021). For example like Google
pay which is being considered as one of the leading digital payment app which are taking the
advantage of digital technology that helps them in improving their customers relationship. Due to
the advancement in digital technology and excellent customers experiences this has lifted up the
standard of the digital customer experiences. This result in that the the importance of
optimization of digital business has also been increases. For the customer point of view the aim
of this is to give the best consumer experiences by satisfying their needs and wants and remain
them always loyal towards the company or brand. An effective and strong relationship between
the employees of the company and the customers of the organisation can be created by taking
their feedbacks in relation to their products and ensures that their feedback will reach to the
product team of the company. Different types of digital technologies as well as social media
marketing methods are utilized by the management of the company which help them in
managing or expanding their business in the different geographical areas. E-mail marketing,
personal selling, advertising and many more are some of the tools which are used by the
organisation in order to provide customers their goods and services at any time and any where.
Old and newly emerging theories on business and management structures and practices
The term business is very huge and this comprises of different types of management
theories form which some of them are old theories and some of them are new (de Baat Doelman,

Joshi, and Brüggen, 2021). The working method and innovation are defined by the management
practices which are used by the managers of the company not only in improving their work
system but also in improving their productivity. Training of the staff members, introduction of
the new scheme in order to improve the quality and different form of technologies are are
comprises in the different management practices. Their are different types of management
theories which are comprises of various frameworks and guidelines that are implemented in the
modern organisation. Following are the different theories which have been discussed below: -
 System management theory- this theory is basically an alternative approach which are
used by the organisation in planning and managing the organisation. The growth and
success of the organisation is depends on the different types of key elements like
interdependence, synergy, and interrelations between subsystems (Holmstrom, 2021). In
an organisation employees are being considered as the most important element and along
with this departments and work groups are also very important. This comprises of all the
elements which is affected by the dynamic environment
 Contingency theory- this theory is based on the effective leadership which are directly
related to the traits. In a business organisation it is very important that the leader of the
company must be flexible. With the help of flexibility they can easily adopts the changes
in market, business and demands. Each and every approach is applied by the management
according the need of situation. At all the levels the size of the organisation, technology
used within the organisation and leadership style are being considered as the three most
important variable which determines business management and structure.
 Decision making theory- the decision making theory is basically a framework which
assist the organisation in providing a more realistic view of the world in which decision
are totally affected by the prices and outputs. Decision making may be defined as a
process which comprise of different types of stages such as recognition of problem,
searching of data, and then selects the best alternative (Kraus, and Marchenko, 2021).
This theory use the different set of expression regarding the rational behaviour of the
individual which is being considered as a challenge on both the empirical and theoretical

ground. In the management of the organisation there is a formulation of the general
policy. This theory assist in understanding and influencing the choice of customer which
leads to the satisfaction. With the help of this theory the experience of the customer can
be transform in order to take the decision whether they are satisfied with the goods and
services of the company.
There are several types of e-commerce models, based on market segmentation that can be
used to conducted business online.
 Business-to-Consumer (B2C):- the term business to customer may be defined as the
process of selling the goods and services of the company directly to the consumer. There
is no middle man between the businessman and the consumer who are using its products.
 Consumer-to-Business (C2B):- the consumer to business model is basically that type of
e-commerce model in which where the consumer of the company provide the goods and
services to an organisation (Li, and et.al., 2021).
 Business-to-Business (B2B):- the business to business e-commerce model may be
defined as those model which comprises of manufacturer and wholesaler, or a wholesaler
and a retailer. This is done between the organisation rather then company and individual.
 Consumer-to-Consumer (C2C):- the consumer to consumer is that business e-
commerce model which allow the consumer to sale their product to another consumer in
an online environment. This types of business model grow with the E-commerce
technology and the sharing economy.
 Business-to-Administration (B2A):- this business model is also known as the business
to government. This comprises of the transactions which are done between the
companies and higher authorities of the nation or government agencies. In order to trade
and exchange information the central websites are used by the government agencies with
different types of business organisation.
 Consumer-to-Administration (C2A):- this model allows the consumer to give their
feedback the government agencies or ask them questions. For example like the electricity
website of the government is the favourite E-commerce business model (Massaro, 2021).

CONCLUSION
From the above mentioned report it has been concluded that, the digital technology is a critical
aspect in the world that provide several advantages to the business of management and users. It
raises and advances the technologies like artificial intelligence and machine learning, robotic
process automation, block chain, virtual; reality and so on. It cover the transformation in the
goods and facilities of the business by the medium of the digital technologies that lead to
enhancement of their consumer experiences. Digital management is an essential term for the
rapid term of growth and tapping into new form of the market of the business of the
management. As there are various sort of the digital platforms that supports in influencing larger
amount of the users. To the consumer online facilities they offers the sections that enhance their
consumer experiences. The consumer will experiences their field of global sections with new
growth of technologies.

REFERENCES
Books and Journals
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Bonnet, D. and Westerman, G., 2021. The new elements of digital transformation. MIT Sloan
Management Review, 62(2), pp.82-89.
Bornet, P., Barkin, I. and Wirtz, J., 2021. INTELLIGENT AUTOMATION: Welcome to the
World of HYPERAUTOMATION: Learn How to Harness Artificial Intelligence to
Boost Business & Make Our World More Human.
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Massaro, M., 2021. Digital transformation in the healthcare sector through blockchain
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