Digital Business & New Technologies: Importance, Development, Technology, Platforms, and Business Tools

This report discusses the importance and development of digital business & new technologies, the technology and platforms used, and how it is used as a business tool. It also explores the relationship between digital technologies and business management theories. The report covers the types of businesses and organizations that use digital technologies, the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structures and practices, and more.

Digital Business &
New Technologies

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Why you deem this topic to be of importance. ..........................................................................3
How this topic has developed ....................................................................................................3
A detailed description of the technology used in this topic and what it is used for....................4
What technological platforms and software are used in the topic..............................................4
What type of business and organisation uses the technology.....................................................5
The nature of the relationship between digital technologies and both old and newly emerging
theories on business and management structures and practices..................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital business may be defined as the process of implementing the digital technologies
within the business organisation in order to in order to enhance the productivity of the business
and transform the organisational products and consumer experiences (Agrawal and Narain,
2018). With the help of digital technologies innovation is done within the goods and services of
the company which not only develop a certain value but also help in connecting people with the
products. The following report is going to discuss about the importance of the chosen topic and
how the digital business can be developed which assist in the development of the organisation.
This report also focus on the technologies used in the chosen topic and what is is used for.
Further, this report will discussed about the software and platforms used in the digital
technologies and types of business uses these technologies. In the end, nature of the relationship
between digital technology with both new and old management theories has been cover in this
report.
TASK
Why you deem this topic to be of importance.
Digital business is basically the use of technology by the management of the business as a tool
for innovation and attaining the set goals of the company. With the help of these digital
technologies the value of the organisation can be enhance for a long period of time. The reaction
of the market according to the organisational goals, leadership team platform development and
the vision of the business assist in determining the value of the digital businessv (Ansong and
Boateng, 2019). While it is important to run an organization that meets the objectives of the
market and organizational requirement. According to Amazon, the focused advantage for the
organization was to build effective digital business that has increased overall time-to-market and
increased productivity that supports customer service.
How this topic has developed
Digital business totally relates with the business technologies which provide new ways to
connect and collaborate to the individual as well the organisation by building the bridges
between them. A digital business may directly impact on the different functions of the business
and also determine the way of doing the business which assist in managing the the today's
generation. Basically, digital business comprises of the three pillars which are market inside,

collaborative leadership team and the most important technological platforms. With the modern
technologies the market inside is concentrated which offer the traditional forms of markets.
Collaborative Leadership and Teams From initial service to inside card cross functional teams of
business leaders as well as tech engineers focus on combining technology and addressing new
clients to the business (Bican and Brem, 2020). One or more technology platform assists the
organisation to develop software platform by investing in the top-quality technology available to
suit and their vision needs. This is the last pillar which helps give assistance in attaining their
goals and establish change to meet the objectives.
A detailed description of the technology used in this topic and what it is used for.
Within the digital business the digital transformation is required when the discussion of
the digital technologies has been done. The continuous process of digital innovation within the
business organisation has been accompanied by a number of digital technology advancements
that comprises of identifying the valuable business results and the development of culture and
collaboration. Different types of technologies are adopted by the management of the Amazon
within their digital business.
 The development of the new technologies in the mobiles offer easiness to the customers
in their daily life. The customers use the mobile for their daily shopping and using apps
that will showcase Amazon products and consequently increase revenue.
 Clouds are utilized by the management of the Amazon company in order to keep their
data recorded with full security which assist in sustainability of the business.
New technology like Robotics is adopt by the Amazon which is used in managing the inventory
along with this, the implementation of the sensor and analytics-based functions give assistance to
the company in working in the AI conditions (Kraus and et. al., 2018). This transformation
assists the management of the Amazon company in becoming the more productive that is the
reason that digital technologies played a very vital role in the development of the business.
What technological platforms and software are used in the topic.
The management of the Amazon utilize various types of digital technology platform in
order to develop a excellent network of the digital business all across the globe. Many digital
companies realizes the importance of digitalisation to their organisation as it develops numerous
benefits like timing, optimizing faster time to market, better return on investment, improved
communication inside and outside the company which can be accessed by technological

platforms like As many companies’ fair digitalisation even, realisation how essential it is for
their business as it creates many advantages such as time, Optimisation faster time in market
increased return on investment improved internal and external Communications which can be
achieved by technological platform such as Google G suit, Gmail Doc drive and many more are
utilized by the Amazon for effective digital working within the workplace and adaption of the
digital technology. Various forms of communication tools are comprising in the technical tools
of Amazon like slack and Microsoft teams. These teams are efficient in meetings and
contributes by giving the answers or feedbacks of the questions which are asked by the company
customers and employees (Martínez-Caro, Cegarra-Navarro and Alfonso-Ruiz, 2020). This result
in that, the team feels more engaged and contributes in attaining the objectives of the company.
What type of business and organisation uses the technology?
Digital technologies are utilized by the different types of organisations. But mainly the IT
organisation uses the digital technologies more because they have to collect the information of
related to their consumer in order to identify their needs and wants. Facebook, Swiggy, Amazon
and many more are some of the examples of the organisation which uses the digital technologies
in order to conduct their different business operations in a very effective manner. These digital
technologies assist in improving the customer experiences.
How is it used as a business tool and is this effective?
Different types of benefits are enjoying the management of the company by
implementing the digital technologies within the business. One of the most important benefits
which is offer by the digital technologies is this enhance the communication within the
workplace. Connecting with the people is not an easier task. By using the digital tools like
instant messaging apps, emails, conference software’s the company can receive the real time
responses and delivers the quick result and effectively solve the issues. This result in developing
the effective teamwork. Other benefits which are offer by the digital technologies is security and
time saving. The continuous protection is provided by this security software but company must
have to update this software on regular basis.

The nature of the relationship between digital technologies and both old and newly
emerging theories on business and management structures and practices
The digital technology and the already prevailing norms of business are interrelated to
each other by the way of various sort of relationships. Moreover, it is required on the part of very
organisations to have flexibility regarding the use of new technologies with the growing use of
software's as well as various equipment’s, related to technology (Nwaiwu, 2018). The new
digital technology such as progressive inventory management which also comprises of the robots
and machinery for the purpose of processing of warehouse management has been adopted by the
Amazon. Furthermore, the company is taking in use the modern application software such as the
prime video and the apps related to it in order to provide the effective digital as well as other
customer services.
Contingency theory
Contingency theory states that there are various types of situations which are came out
from the different actions that are performed directly in relation to the variable. These variables
are may be dependent and independent in context of the company. The contingency theory
suggests that to structure the corporation there is no appropriate way. It is all between the
position and the independent variable that is responsible for causing the modification. They can
face a variety of difficulties in the digital business like the risks associated with record keeping
and inventory management in organisation like Amazon.
Human relations theory
The theory of human relationship may state that it is very important for the individual or
for the group of members to behave in a very effective manner in order to attain their needs. The
main element of the firm is its organisational structure which comprises of effective interactions
between the managers and the workers of the company which develops a social system. By
developing the job satisfaction level this system is managed, which result in motivating the
individuals (Riera and Iijima, 2018). As in the digital organisation it is very important for the
management of the company to develop an effective communication as well as engagement
system within the organisation. This develops an effective as well as positive working
environment which motivate and encourage the employees. In this, focus has been paid by the
management on the employees of the company instead of machines by which maximum output
can be attain with lower input.

System management theory
System management theory is basically an alternative applicable which assist the
organisation in planning and managing the organisation in proper manner. This theory suggest
that the structure of the business is like a human body it is very important for to operate all the
functions of the company parallelly so that long term goals can be attain. On the different types
of key elements, the functioning of the company is depended as these are interdependent as well
as interrelated with each other (Urbach and Röglinger, 2019). According to the Amazon
company, the employees of the company are being considered as the most important aspects of
the firm. These plays a very important role in the growth and success of the company. The
managers of the Amazon company evaluate the various patterns and conduct the events in proper
manner so that, best engagement process can be selected. This is being considered as the best
way of collaborating the various programmes in order to work collectively face all the negative
results.
Scientific management theory:
This theory states that strategies which are developed by the management of the company
is totally different form the way of conducting the business. This theory suggests that the best
way to increase the productivity of the business is simplifying the task. According to this theory
it has been identify that money is being considered as the key element which motivates the
working of employees (Wirtz, 2019). This is being considered as the most important practice
which is applied by the various types of organisations all across the globe. This practice is also
applied by the Amazon in their working environment which result in collaboration among the
employees in the workplace.
CONCLUSION
From the above report, it has been concluded that digital businesses and new technologies have a
significant influence on the environment of the business and workforce development. This report
concluded the technical platforms that are utilized by the process software which is associated
with the organization. The reports also concluded the importance of digital business and the
development of digital business with a full description of the technologies used by the digital

organizations and how they are used. The kinds of technologies and business organizations use
technology, different business tools and how they are effective in business development, both
traditional methods of digital technology and new theories of business management.

REFERENCES
Books and Journals
Agrawal, P. and Narain, R., 2018, December. Digital supply chain management: An Overview.
In IOP Conference Series: Materials Science and Engineering (Vol. 455, No. 1, p.
012074). IOP Publishing.
Ansong, E. and Boateng, R., 2019. Surviving in the digital era–business models of digital
enterprises in a developing economy. Digital Policy, Regulation and Governance.
Bican, P.M. and Brem, A., 2020. Digital business model, digital transformation, digital
entrepreneurship: Is there a sustainable “digital”?. Sustainability, 12(13), p.5239.
Kraus, S and et. al., 2018. Digital entrepreneurship: A research agenda on new business models
for the twenty-first century. International Journal of Entrepreneurial Behavior &
Research.
Martínez-Caro, E., Cegarra-Navarro, J.G. and Alfonso-Ruiz, F.J., 2020. Digital technologies and
firm performance: The role of digital organisational culture. Technological Forecasting
and Social Change, 154, p.119962.
Nwaiwu, F., 2018. Review and comparison of conceptual frameworks on digital business
transformation. Journal of Competitiveness.
Riera, C. and Iijima, J., 2018, January. Does Investment in Digital Technologies Yield Digital
Business Value? The Digital Investment Paradox and Knowledge Creation as Enabling
Capability. In KMIS (pp. 206-213).
Urbach, N. and Röglinger, M., 2019. Introduction to digitalization cases: how organizations
rethink their business for the digital age. In Digitalization cases (pp. 1-12). Springer,
Cham.
Wirtz, B.W., 2019. Digital business models. Cham: Springer International Publishing.
(Agrawal and Narain, 2018) (Ansong and Boateng, 2019) (Bican and Brem, 2020) (Kraus and et.
al., 2018) (Martínez-Caro, Cegarra-Navarro and Alfonso-Ruiz, 2020)(Nwaiwu, 2018)
(Riera and Iijima, 2018) (Urbach and Röglinger, 2019) (Wirtz, 2019)