Digital Business & New Technologies - Importance of Digital Marketing

This presentation discusses the importance of digital marketing in digital business and new technologies. It covers the benefits of digital marketing, its impact on customer engagement and revenue growth, and various digital marketing channels such as social media marketing and email marketing. The presentation also includes recommendations for organisations to optimise their digital marketing strategy.

Digital business and new
technologies

Table of Content
● INTRODUCTION
● SUMMARY FROM CW1
● CONCLUSION FROM CW1
● RECOMMENDATIONS
● CONCLUSION
● REFERENCES

INTRODUCTION
The organisation and companies take use of new and innovative
technology that helps in increasing the productivity. Digital technologies are
the electronic tools, methods, resources, and equipment that are used to
generate, store, and process data. The use of digital technology allows for
the storage of enormous amounts of information in compact locations.
Large amounts of data, such as images, movies, contacts, and other data,
can be saved on small devices such as cell phones. Digital technology
facilitates social connectivity, enhances communication speed, improves
working conditions, and so forth.

SUMMARY FROM CW1
The term digital marketing refers to the using of digital channels by
business organisation for promoting product or service in order to reach
to wide consumers. This type of marketing involves the utilization of
websites, mobile devices, social media and many more channels. For the
organisation digital marketing is new way to reach consumers and having
understanding of their behaviour. The marketing involves the activities
which company take use for promoting products and services in order to
improve market share. In traditionally, the companies where focusing on
marketing through print, television. Example-Airbnb, Netfix, Tesco etc.

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The technological topic is considered as crucial which supports in
promotion of different brands so that potential customer can be
connected in order to have growth and increase in revenue. There are
several main considerations of the digital marketing includes the mobile
considerations, organic search, social media marketing, content
marketing, etc. these all elements used to combine and make the digital
marketing strategy. There are several technologies and platforms used in
digital marketing which involves mobile phones, laptops etc. platform
are such as Facebook, Instagram, Blog and other websites.

CONCLUSION FROM CW1
From CW1 it can be said that digital marketing helps in improving
the advancement of technology which fosters several opportunities.
The digital marketing is method of sales & promotion of brand
through digital media with help of several tools that are available on
internet. It can be concluded that digital marketing is important in
today world as everyone is connected with different social media
and digital platforms that helps in connecting the business with
customers. For the organisation digital marketing is effective in
every type of organisation which helps in growth.

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Digital marketing is an excellent tool for company because it allows stronger
customer relationships and helps to establish the best brand image against some
of the industry's top competitors. Additionally, digital businesses have utilised this
as a strategy to attract customers to their products as it is the most cost-effective
and time-consuming method of increasing online sales. Furthermore, it is useful
since it allows businesses to recognise current social trends in the industry and
advise strategies to best utilise them. Digital media provides markets with
customised frameworks and interaction models that coordinate operations based
on consumer location and current actions (Pandey, and et.al., 2020).

RECOMMENDATIONS
● The use of digital marketing offers several opportunities to organisation such as expansion of
business internationally. There is focus on customer engagement.
● The ultimate buying journey is created which helps in improving digital marketing strategy of
organization as this makes marketers to understand the consumer audience in more depth
which also refine processes and creates ultimate buying journey.
● The current increase in the value of cyberspace operators has increased recognition through
earnings. Technological advancements aid in the evaluation of marketing campaigns' success
and efficiency. Customers are linked to merchants through direct marketing, which involves
the use of cooperative technologies like electronic mail, websites, online forums, and
newsgroups.

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The organisation can conduct digital marketing by taking use of different channels for
promoting the interest of business to prospective customers. There can be use of social
media marketing by utilization of social media channels for promoting business product
& services. The usage of social media influence referred as influencer marketing. The use
of e-mail marketing enables business to send branded, promotional content directly to
prospective customers via email. The use of automated newsletters is common in this
context. Businesses must carefully examine the return on investment (ROI) to optimise
profitability (ROI). Traditional marketing ROI is difficult, if not impossible, to quantify
(Shakina, Parshakov, and Alsufiev, 2021.).

CONCLUSION
According to the aforementioned analysis, digital business and new technologies are critical
for every organization's long-term performance and growth. The company can enhance
revenue and sales by utilising technology effectively, which aids in customer retention and
ensures that products are delivered on time and in accordance with client wants and
preferences. By merging the digital and physical worlds, digital business creates new business
models. The digital transformation requires thinking about how new digital technologies might
revolutionise products, processes, and organisations.

References
● Lawrence, Deshmukh, and Navajivan, 2018. A Comparative Study of Digital Marketing vs. Traditional
Marketing. IIBM'S Journal of Management Research, pp.112-121.
● Linde, L. and et.al., 2020. Evaluation of digital business model opportunities: a framework for avoiding
digitalization traps. Research-Technology Management. 64(1). pp.43-53.
● Monaghan, and et.al., 2020. Born digitals: Thoughts on their internationalization and a research
agenda. Journal of International Business Studies, 51(1), pp.11-22.
● Othman, B. and et.al., 2021. The effects on service value and customer retention by integrating after sale
service into the traditional marketing mix model of clothing store brands in China. Environmental
Technology & Innovation, 23, p.101784.
● Pandey, and et.al., 2020. Digital marketing for B2B organizations: structured literature review and future
research directions. Journal of Business & Industrial Marketing.

Thank You