This case study explores the significance of digital and new technologies in the global business environment, with a focus on Blockchain technology. It discusses the benefits and challenges of these advancements for managers, including enhanced security, transparency, efficiency, and automation. The study also highlights the importance of digital technologies in data storage and retrieval, inventory management, project management, and collaboration. The challenges faced by managers in regards to digital transformation, skill gaps, cybersecurity, and business intelligence are also discussed. Subject: Digital Business & New Technologies. Course Code: N/A. Course Name: N/A. College/University: N/A.