Digital Business & New Technologies

This report explores the importance and development of digital business and new technologies. It discusses the technology used in this field, how it is used as a business tool, and its impact on the development of new theories. The report also examines the impact of digital technologies on business and management theories, with a focus on Amazon and its use of digital technology in the market.

Digital Business &
New Technologies
Table of Contents
INTRODUCTION.................................................................................................................................3

MAIN BODY........................................................................................................................................3
PART 1..................................................................................................................................................3
Importance of topic............................................................................................................................3
How Topic has developed.................................................................................................................3
Detailed description of technology used in topic & what it is used for..............................................3
What technological platforms & software’s are used in this topic.....................................................4
What type of business and organisation uses the technology.............................................................4
PART 2..................................................................................................................................................5
Evaluate impact of digital technologies, in relation to chosen topic, on the development of new
theories that incorporate digital technologies.....................................................................................5
CONCLUSION.....................................................................................................................................7
REFERENCES......................................................................................................................................8
Books & Journal:...............................................................................................................................8

INTRODUCTION
In this corporate world it has become important to gain competitive advantage and
advanced so that goals are achieved. Digital business refers to carrying out business activities
to use of social media tools and via internet. Technologies are changing and developing with
rapid scale in business sector (Blaga, 2018). Amazon multinational technology corporation
headquartered in U.S. Organisation is located at global level and has number of service
centre, warehouses etc. This report comprises of two parts in which first part include
importance of topic, development of topic, technology description, technological platform in
software, uses of technology in business and how it can be used as message tool. Father in
second part it involves impact of digital technology and link between digital technologies as
well as old and new theories.
MAIN BODY
PART 1
Importance of topic
Digital business and new technology is an important of because they both are
emerging and training concept in both business sector as well as professional career. By
understanding and focusing on this topic assist in achieving competitive advantage which is
beneficial for self-growth. Moreover, it provides our knowledge about new field which has
been evolving with the period of time. By going through this topic, it provides me an
opportunity to enhance and increase my knowledge on the basis of which my future goals are
easily accomplished in appropriate way (Bock, 2017).
How Topic has developed
The topic has been developed and is developing at rapid scale which changing period
of time and following the market trends. Transformation of technologies as well as business
has changed the viewpoint of marketers. People are more active and aware about things via
using browsing internet. The digital era is growing at largest level and everything is available
online. Moreover, this topic is being developed because of increase expectations and demand
of customers as well as marketers who are in bound to carry out business purposes activities
through online mode.
Detailed description of technology used in topic & what it is used for
Amazon, a multinational technology enterprise, which focuses on artificial
intelligence, cloud computing, & e commerce etc. In relation with chosen company, they use
Linux technology.it is a type of a technology which is mostly used for open source operating
system. It is supported on every computer platform involving x86, ARM, SPARC etc. It is
basically used for or supporting garage systems of different fields related to new technology
such as cars smart devices web server etc.

What technological platforms & software’s are used in this topic
A technological platform is defined as a type of a base or platform on the basis of
which technical architecture is presented and is being made to run. Search type of platforms
comprises of both hardware as well as software. In relation with Amazon, the technology
platform which is used by them is AWS which is also known as Amazon Web services. It is a
technological platform which is basically a cloud platform which offers varieties of featured
services from data centres at global level. This platform is being also considered as most
leading cloud-based platform which offers around 175 features all over the world (Gratton,
2016). Amazon basically has a monolithic enterprise and software architecture which
comprises of Perl/Mason/C++. Developers of Amazon use the software architecture for
implementation of programs or codes. Hence both technological platforms and software’s are
used with proper considerations and through skilled employees of a company
What type of business and organisation uses the technology
Linux is used by those types of businesses which are dealing with technology services
and products. The help of this technology it is easier for such type of businesses to carry out
their functions and operations in proper and digital way. Through use of this type of
technologies we use their products and services on different platform which gives them
advantage. Furthermore organisations which are in the field of information technology use
such type of technology in their enterprise with aim of running software and hardware. Most
of the IT companies use Linux which is help for their activities and functions (Dellermann,
2017).
How is it used as business tool and is this effective
Most of IT companies use Linux & are operated by individual who is operating
desktop so that only professional work is being carried out. For example most off IT
companies provides Linux desktop with limits to you only basic applications like browser,
email, etc. It is used as a business tool by Amazon as because it helps developers to perform
their coding and programming work easily and in fast way. Moreover it is effective which
can be used as a business tool because it provides access to only business applications which
are used for professional work. It is important for Amazon to focus on using business tool in
such a way that user experience are improved and tool is effectively carried out with
professional purpose only.
The topic is related with digital technology as well as old and new emerging theories
on structure and practices. It is because theories of business and management structure/
practices effectively used and are interlinked with technology on the basis of which functions
or operations are carried out. Furthermore, it has been stated that digital technologies has a
deep impact on theories because this difficult to use both at same aspect. With changing
period of time everything has become digitally and new and old emerging theories used in
structure or practices are effectively used.

PART 2
Evaluate impact of digital technologies, in relation to chosen topic, on the development of
new theories that incorporate digital technologies.
Digital technology has rapidly increased than any other innovation during face of time
period of time from two decades & increase in digital technology imposes direct impact on
the organisation. Therefore in context of Amazon Company, they use digital technology in
order to provide effective services related to trade & services during particular interval of
time period. In context of Amazon, they implement advanced technology that assists in
providing appropriate services to its user in with to satisfy them (Ihsan, 2018).
Impact of digital technology-
 Revised new ways of doing business- It is largest impact of digitally used
technologies because it has changed way and procedure of doing business in market
with new methodologies and ideas. In this digital era, this is can be carried out by
using social media tools such as Facebook, YouTube and many other social web
applications (Leah, 2017).
 Efficient use of resources- What is the impact of digital technology in which
enterprises are now using resources such as employees, raw materials in most
efficient way which help them to achieve long and short term objectives effectively.
 Collaboration of data & communication- It is also impact of this concept in which
communication and data are used with collaborations which results in better results
and output. In reference with selected enterprise, they use data and communication
summit in Italy on basis of which they are able to provide total satisfaction to
consumers at global level.
 Quick flow of information- By operating business digital it is easier to exchange
information through use of internet and applications which makes it quick flow of
information. In context with Amazon, they have higher and security system through
which information is exchanged between clients and users.
 Better consumer experience- In this, new technologies also have a big impact on
consumer experience because they are able to search and explore new launched
products or services in a digital way which gives them access to wide range of
information available through internet.
 Digital payments & transactions- This is emerging impact of digital technology in
which making payments via digital modes such as wallets or applications is
increasing. Every enterprise from small to large now uses digital payments methods
and transactions processing system. It gives a new path to development and growth.
From analysing above impacts of digital technologies it is analysing that it has
affected every aspect of market at wider level and is at emerging point.
There are basically various management theories which are used by chosen
organisation, named as Amazon during the particular phase of time period. There are various
theories such a system theory & administrative theory which is used by the management team

of organisation that help in bringing in a digital technology within business organisation that
is going to be mentioned below-
System theory - System theory is used by the management team of company to
follow the effective policy as well as processor in order to implement a digital technology
within business organisation for stock now it is it is necessary to adopt digital technology and
innovative social media tools that help in increasing profit margin or for performance level of
individual person in future period of time. It is necessary to conduct systematic work for
performing different task and activities in an appropriate manner which helps in increasing
brand image or reputation of company in front of customer at Marketplace (Maylor, 2018).
Management theory- The Other theory named as Management Theory which is used
for appropriated administration of task and activity of business organisation in an appropriate
manner. By use of digital technology they can easily conduct different activities in an
appropriate manner. The organisation also adapts different social media techniques in order
to promote its products as a sales promotion person selling advertisement that imposes
positive impact on the company. It increases as a-list profitability in future period of time.
Therefore, management team of organisation use different types of techniques to promote its
goods and services and increase sales in future period of time for software’s main goal is to
achieve goal and objective in timely manner according to their targeted time (Probst, 2019).
Therefore it has been analysed that in current time it is necessary to have a Digital
Technology for conducting their task in an appropriate manner. Further, management focuses
on using innovative technology and artificial intelligence with aim to provide good services
to its users that help in increasing experience level of them in future period of time. It also
assists in increasing loyalty and trust of customer which will be beneficial for them in future
period. It is examined that in old theories concept of digital technologies is being ignored and
in new technologies concept is used at idle level with purpose of achieving objectives
effectively. It is necessary to be aware about difference and interrelation between these digital
technologies as a less new / old curious so that everything is executed in proper way.

CONCLUSION
After a brief analysis of it has been seen that use of internet has changed the business
sector at larger level. This report gives a brief knowledge about technology as well as digital
business. It has been specified that it is important for marketers to adapt with market trends
and change is so that objectives are achieved. Furthermore, it is examined that management
and business theories are interlinked with digital technologies on basis of which procedures
are carried out. It is also evaluated without being digitally possible for us to survive in market
for longer interval of time.

REFERENCES
Books & Journal:
Blaga, 2018. Advanced Educational Technologies and Business Environment. Curentul
Juridic,75(4), pp.28-35.
Bock, 2017. Towards a Taxonomy of Digital Business Models-Conceptual Dimensions and
Empirical Illustrations. In ICIS.
Dellermann, D., Fliaster, A. and Kolloch, M., 2017. Innovation risk in digital business
models: the German energy sector. Journal of Business Strategy.
Gratton, 2016. Impact of digital tooth preparation evaluation technology on preclinical dental
students’ technical and self‐evaluation skills. Journal of Dental Education,80(1),
pp.91-99.
Ihsan, 2018. The new technologies in personality assessment: A review. Consulting
Psychology Journal: Practice and Research,70(2), p.147.
Leah, 2017. Development progress on the ceres power steel cell technology platform: further
progress towards commercialization. ECS Transactions,78(1), p.87.
Maylor, 2018. Old theories, new contexts: extending operations management theories to
projects. International Journal of Operations & Production Management.
Probst, 2019. New Technologies as a Driver for Business Success.
Senyo, 2019. Digital business ecosystem: Literature review and a framework for future
research. International Journal of Information Management,47, pp.52-64.
Tolboom, 2016. The impact of digital transformation.