This report explores the importance of digital business and new technologies in the corporate world. It discusses the impact of digital technology and its relationship with management theories. The report focuses on Amazon as a case study.
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Table of Contents Introduction................................................................................................................................3 Part 1..........................................................................................................................................3 Importance of topic................................................................................................................3 How topic has developed.......................................................................................................3 Detailed description of technology used in topic and what it is used for..............................3 What technological platforms and software is are used.........................................................4 What type of business and organisation uses this technology...............................................4 How is it used as business tool and its effectiveness.............................................................4 Part 2..........................................................................................................................................5 Evaluation of impact of digital technology in relationship with the topic and development of new theories in digital technology.....................................................................................5 Impact of digital technology..................................................................................................5 Conclusion..................................................................................................................................7
Introduction Operating in corporate world requires organisation to attain competitive advantage in order to successfully achieve all their goals. Digital business is carrying out a business activity using different tools of internet and social media. With the changing technological developments it is required for organisations to change continuously. The following report is carried out on Amazon multinational which is a technological corporation headquartered in United States(Ziyadin, Suieubayeva and Utegenova, 2019). The warehouses and centers of organisation are situated globally at a number of different locations. The report consist of importance of topic, technological description, technological platforms in a software and uses of technology in business successfully. Along with it the impact of digital technology and relationship between digital technology through old and new theories is also explained in this report. Part 1 Importance of topic New technologies and digital business are important due to the emerging technologies and different training concepts which are used in professional career. It is necessary to understand and focus on this topic in order to make sure that competitive advantage is gained by business along with self-growth of the employees. It is selectively providing knowledge about various new fields which will help in evolving through time. The following topic will provide me with an opportunity to increase my knowledge and attain my future goals successfully within the given time period. How topic has developed The topic is continuously changing and developing in a fast pace. This is due to the changing markettrends. The viewpoint of marketersishighly fluctuatingdue to the transformation of these new technologies. Now people are more active and aware about different products and quality is due to the browsing facility available to them. In this digital era online system is growing vastly(Gupta, Mejia and Kajikawa, 2019). The topic is developed due to high expectations and demand of consumers along with marketers. It is necessary for marketers to carry on the demands of consumer and they can conduct it only through online mode.
Detailed description of technology used in topic and what it is used for Amazon is a multinational organisation which is majorly focusing on e-commerce, cloud computing, artificial intelligence and so on. When taking Amazon into context they are using Linux technology. The following technology is used in order to manage the open source operation systems. This is successfully supporting different computer platforms such as ARM, SPARC and so on. It is successfully used in order to support garage system of different fields which are related to various new technologies such as smart devices, web servers and so on. What technological platforms and software is are used A technological platform refers to a basis on which different technical architecture is defined, presented and operated. These type of platforms include both hardware and software. When taking Amazon into context the technological platform that is used by company is AWS. It is also known as Amazon Web services. It is a technological platform that is cloud platform and it offers the organisation with a number of different services as well as data centres globally(Park and Mithas, 2020). The following platform is considered one of the leadingcloud-basedplatformswhichcanoffermorethan175featurestocompany throughouttheworld.Amazonishavingmonolithicenterpriseaswellassoftware architecture which is comprising Mason, C++, Perl and so on. The various developers in Amazon are using the software architecture in order to implement various programmes or codes in the business. There for both technological platform as well as software is important for the organisation which can be used by professional and skilled employees. What type of business and organisation uses this technology Linuxisusedbyanumberofbusinesseswhicharedealingwithdifferent technological services as well as products. With the help of this technology businesses can easily carry out their functions and operations digitally and conveniently. Different products andservicesoforganisationareprovidedaplatformwhichisanadvantageofthis technology. Organisation which are dealing in field of information and technology use these technologies in order to run different software and hardware in their business. There are a number of IT companies using Linux in order to enhance their functions and activities. How is it used as business tool and its effectiveness There are a number of companies which are using Linux and are operating this on their desktop with the help of professionals and individuals in their organisation. Linus Tech
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stop is used by a number of organisation with limits. This is a basic application like browser or email. It is used in Amazon as a tool as there are a number of developers in the company who required to program and code different software’s at a very small time limit. It is a great way for organisation to use this tool and developed different applications which will help the business professional to complete their work successfully and efficiently(Stolyarov and et. al., 2019). It is necessary for Amazon to focus upon this business tool so that they can enhance user experience and also use this improved tools in order to carry out professional work in their business. The following topic is related with digital technology and old as well as new emerging theories or structure practises which are used in digital technology. It is because of all these theoriesof business aswellas managementstructure that practicescan be interlinked with technology and on the basis of these technologies various functions can be carried out in an organisation. It can also be derived that these digital technologies are having deep impact on the theories as use of these theories without digital technology is not possible in today’s market place. With the changing time and perception of consumers the need for digital technology is emerging in both old and new theories in order to structurally present the effectiveness of a business. Part 2 Evaluation of impact of digital technology in relationship with the topic and development of new theories in digital technology Digital technology is continuously increasing the innovation in a business and from last two decades the increase in digital technology is impacting business is highly. An organisation like Amazon requires digital technology to conduct their day to day services. It is necessary for them to use the services in order to reach to their customers. When taking Amazon into context they are effectively applying advanced technology in order to assist their employs and satisfy their consumers successfully. Impact of digital technology Revised new ways of conducting business:One of the largest impact of digital using technology is new ways of conducting business. Using digital technologies will completely change the ways in which a business is carrying out the different functions
as they will now use different social media tools such as Facebook, YouTube, Instagram and so on. ď‚·Efficient use of different resources:Impact of digital media and use of technology can be directly seen on different resources in an organisation such as raw materials, financial resources and employees(Kane and et. al., 2019). It is necessary that business is using all these resources efficiently in order to provide satisfaction to consumers and achieve all their goals and objectives. ď‚·Collaboration among communication and data:Another important concept is that communication and data can be effectively corroborated through digital media which helps in better result in output for an organisation. When taking selected enterprises they are using data and communication summits which will help in total satisfaction of all their consumers at a global level and helps in attaining business objectives as well. ď‚·Quick flow of information:While businesses are using digital technologies in order to run their business it makes it easier for them to exchange information using different applications and internet. When taking Amazon into context they have highly secure systemthroughwhichthedatabetweenemployersandvariousclientsis communicated effectively. ď‚·Enhanced consumer experience:Using new digital technologies in a business have higher impact on experience of consumer with the business. Consumers can easily explore different information about products and services of an organisation which will help them to choose between various options available. They can successfully by the best alternative and have increased consumer expectations from those products or services. ď‚·Digital payments and transactions:Use of digital technology have made it easier for consumers to make payments through a number of different digital modes. There are differentapplicationsandmobilewalletspresentwhichhelpsinconveniently transferringpayment(BennettandMcWhorter,2020).Everysmallandlarge organisations are now using digital medium for payment in order to grow and develop. It is an effective way which can be tracked and the chances of fraud in this way of payment are also less. There are a number of different management theories which are used by Amazon in different time period to fulfill different objectives. There are different system theories as well
which helps in organisation of policies and procedures for the business going on in Amazon. The management team of organisation helps them to successfully bring in various digital technologies within business using these theories. Below mentioned is a detailed description of these theories: System theory System theory is a theory which is used in management team of an organisation which consist of effective policies and procedures in order to implement digital technology in business. Businesses can adopt digital technology and different innovations in digital media in order to enhance their performance(Popkova and Gulzat, 2019). It is necessary that businesses conduct all these activities in a systematic format according to the policies and procedures in the organisation. It will effectively help in increasing brand value and brand image of the organisation and also employees are motivated with system theory. Management theory Themanagementtheoryisusedinordertoappropriatelyadministerdifferent activities and task in a business. Using digital technology organisation can easily conduct various activities in organisation. There are different social media techniques which are adopted by businesses in order to promote their products and services they are selling in market. It is a great way to increase profitability and productivity of a business. It is necessary that management team in a business uses different types of techniques in order to promote their goods and services which will help in attaining their major goal along with increasing productivity and profitability in the business in stipulated time period. Therefore it can be analysed that in today’s world it is necessary for businesses to use digital technology in order to manage day task. Focusing on innovative technology and artificialintelligencewillhelpinprovidinggoodservicesandenhancingcustomer satisfaction level. With the help of this businesses can increase loyalty and trust of customers towards them which will help them in longer run. The theories and concept of digital technology cannot be ignored as these new technologies are helping businesses to attain their objectives effectively and efficiently. It is necessary for business to understand the inter- relation of digital technologies and these theories in order to properly execute their tasks. Conclusion With the help of above report it can be concluded that internet has highly change the operations in a business. The report provides knowledge about various technology and digital
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business using these technologies. It is specified that it is important for marketers to operate according to different market trends. In order to operate according to these trends they require enhancing their operations including various technologies in it. The report also concludes that the business theories and management theories are interlinked with digital technology according to which the processes in a business or carried out. It is also analyse that businesses cannot survive in the market without digital technologies for a longer period of time now.
Reference Books and Journals Ziyadin, S., Suieubayeva, S. and Utegenova, A., 2019, April. Digital transformation in business. InInternational Scientific Conference “Digital Transformation of the Economy:Challenges,Trends,NewOpportunities”(pp.408-415).Springer, Cham. Gupta, R., Mejia, C. and Kajikawa, Y., 2019. Business, innovation and digital ecosystems landscape survey and knowledge cross sharing.Technological Forecasting and Social Change,147, pp.100-109. Park, Y. and Mithas, S., 2020. Organized Complexity of Digital Business Strategy: A Configurational Perspective.MIS Quarterly,44(1). Stolyarov, N.O. and et. al.,2019, April. The digital reality of the modern economy: new actors andnewdecision-makinglogic.InInstituteofScientificCommunications Conference(pp. 882-888). Springer, Cham. Kane, G.C. and et. al., 2019. How digital leadership is (n't) different.MIT Sloan Management Review,60(3), pp.34-39. Bennett,E.E.andMcWhorter,R.R.,2020.Digitaltechnologiesforteachingand learning.The Handbook of Adult and Continuing Education, p.5. Popkova, E.G. and Gulzat, K., 2019, May. Technological Revolution in the 21 st Century: DigitalSocietyvs.ArtificialIntelligence.InInstituteofScientific Communications Conference(pp. 339-345). Springer, Cham.