Digital Business & New Technologies

This report discusses the significance of digital business and new technologies in the modern business landscape. It explores the application of these concepts in specific sectors and professions and provides strategic recommendations for their implementation.

Digital Business &
New Technologies

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
A summary of your findings from CW1......................................................................................1
A set of conclusions based on your CW1 summary....................................................................2
How these conclusions apply to a specific sector and /or profession .........................................2
A set of strategic recommendations on how the conclusions from 3 could be applied to an
organisation in that sector and /or profession .............................................................................3
CONCLUSION................................................................................................................................4
REFERENCE...................................................................................................................................5

INTRODUCTION
Digital business defined as technology and new process of business which uses by
organisation in order to create the value in business models, customer experience and internal
capabilities that helps to support the core functions. For running a business successfully it is
important to have good knowledge and skills about technology that being used to operate and
manage the activities (Xu and Koivumäki, 2019). Digital transformation is the adoption of
digital technology that uses to transform the business services by updating the technological;
advancement. This report mainly manly based on Facebook that is American online social media
and social networking service based in Menlo Park, California etc. This organisation is running
business in digital market by focusing on all activities and function as it serve network
worldwide area. The management of such organisation bring new technology and process to
serve the better quality of services and products that helps to take the competitive advantages.
This report covers summary of finding, set of conclusion and how these apply to a specific
sector. Apart from this, strategic recommendation how organisation apply new technology on
this sector and faces the challenges.
MAIN BODY
A summary of your findings from CW1
From the course work 1 discussion it has explained that digital business and new
technology are defined as electronic tool, system, device and resources which uses by
organisation and individual to generate and store the process data. This is important for
organisation to focus on different types of activities and functions that are related to a business
and supports to bring something new that can attracts the number of customers and increase the
organisational profitability. For organisation important thing is to bring new technology and
innovation in relation to business that can help to improve the business productivity and
profitability. Every person should analysis the performance and new technology that introduced
by technicians can be helpful and comparatively (Gupta, Mejia and Kajikawa, 2019).
Facebook is larger size American multinational company that managing their business by
using digital technology and innovation which can help to attracts the number of people. This
application is the example of new technology which introduced by Mark Zuckerberg in order to
get close people where ever they sits. This person has developed a social networking service site
1

that uses to get close people and sharing their information. From the coursework it has defined
that management of Facebook are using different types of new technology and transformation in
their process which can help to deliver the right services by influencing people and managing all
functions effectively. This can be assessed from devices with internet connectivity like as
personal computer, smartphones, tablets and others electronic devices which uses to create a
profile after revealing information about themselves. This technology provides many activities
that make easier way for people to share and transform their informations (Kunz, Heinonen and
Lemmink, 2019).
A set of conclusions based on your CW1 summary
From the CW1 regarding digital business and new technology this can be concluded that
technology is important for organisation and management that uses to introduce new products
and services according to customer demand. The basis of Facebook is on various technology that
helps in programming, language, and advertising the network etc. that helps to reach the
potential customers and delivering good services. The selected organisation is using PHP
technology which is famous for scripting language and advertising the network by creating a web
page. The technology and digital business helps small businesses and entrepreneurs to start their
venture and make the profits. In today's environment technology is most important which uses by
management and individual to develop their product and services by managing all activities. In
changing environment this become a big platform for people to share their thoughts, views,
selling products, searching employment, generating income, contacting with people who are
residing in other country and place, delivering quality of services, and others that all are possible
through Facebook. This can be an opportunity for organisation to bring something new and
innovative feature that yet not come in market and helps to keep connected the people with each
other by managing all activities and performance. The management analysis the social market
and trend then make efforts to bring something new that can be beneficial for people and
increase the performance effectively (Yoga, Korry and Yulianti, 2019).
How these conclusions apply to a specific sector and /or profession
In business environment, different types of business sector are existing that all are
running their business by using different types of technology and process effectively.
Technology and innovation is the big tool for different business sector as well as profession that
make the easier working. Auto mobile sector is different example of technology which
2

introduces new models of cars by introducing new features such as auto driving, safety wings,
altering, modern steering etc. that all are good features which are expecting by customers at the
time of buying the cars. This can help to increase the sales and profitability in competitive
environment. The management of every organisation is responsible to analysis the market and
social trend then accept the activities which uses to operate the business regularly. The another
example is retail sector where management uses different types of marketing channel and
methods for the purpose of promoting their products as well as services that can help to attracts
the large number of customers and maintain the good performance. In this, marketing make the
uses of social media like Facebook, Instagram, E-mail, Twitter and other activities which uses to
promote the products and make easier way to sale their products. Herein, marketer are
responsible to use the new technology and digital business process that can help to increase the
sales and profitability (Bouwman, Nikou and de Reuver, 2019).
A set of strategic recommendations on how the conclusions from 3 could be applied to an
organisation in that sector and /or profession
The discussion and conclusion about technology is cleared that it can be applied by any
organisation who wants to reach the huge number of customers and increases the organisational
profitability. Before adopting any technology and innovation it is required to analyse the market
and manage the activities by operating business effectively. This can be challenging for
organisation to bring the uses of new technology and implement them in their organisation which
can help to manage the good performance. Facebook is social networking application which uses
by organisation in order to get in touch with people and uses different process to influence the
people. Many challenges are facing by people in adopting the digital technology and process
such as higher cost, cyber killing, lack of clear vision, traffic in sites, connectivity and others that
can be drawback for organisation to manage their business by using different process. This is
important for organisation to bring the users of new technology and process in their activities
which can help to regulate and operate the business by managing activities. Such as Facebook
used the Old Emerging theory in to democratic theory that is the best way of traditional period
time. In this, people have equal rights and authority to share their ideas and thoughts to make the
effective planning and increase the business performance. Under this theory, management of
each organisation uses the digital technology such as Facebook, Instagram, Twitter and others
all are example of digital technology. By using them organisation is increasing sales of their
3

products and profitability. The concluded part of reports states that management of Tesco and
other retail organisation uses social media and digital transformation in their business which can
help to reach the customers and manage the sales. This can help to increase the sales and
performance by managing their task effectively. The another theory is Modern quantitative that
is very effective and appropriate uses to measure the quantifiable data and making the right
business decision. Facebook uses this theory to adopt the new technology and analysing the
quantifiable results that helps to maintain the good performance (Kohli and Melville, 2019).
Different types of changes and challenges are facing by organisation while running their
business in relation to digital disruption in technological sector. For example, people who uses
Facebook and connected with number of people have threat of profile hacking by hackers that is
serious issues which is related to digital disruption. This type of activities can ruin the life of
someone and be considered as cyber crime. For overcoming such challenges, management has
introduced new feature name is locked profile has recently launched by Facebook that provide
the safety to users to lock their profile and no one can see without their permission. This
technology has increase the trust and believes of users and making the uses continuously. This
can help to increase the organisational effectiveness by overcoming the problems (Ghobakhloo,
2020).
CONCLUSION
From the above report it can be concluded that digital technology is the process of
bringing new feature and application for people that can be uses to work completion and
increasing the performance. In changing environment, it become necessary for organisation to
use the new technology and deliver quality of services that can help to increase the performance
and profitability. Moreover, for overcoming the challenges and increasing performance
technology is most needed factor that helps to analyse the problem and get the better solution for
managing task effectively.
4

REFERENCE
Books and Journal
Xu, Y. and Koivumäki, T., 2019. Digital business model effectuation: An agile
approach. Computers in Human Behavior. 95. pp.307-314.
Gupta, R., Mejia, C. and Kajikawa, Y., 2019. Business, innovation and digital ecosystems
landscape survey and knowledge cross sharing. Technological Forecasting and Social
Change. 147. pp.100-109.
Yoga, I. M. S., Korry, N. P. D. P. and Yulianti, N. M. D. R., 2019. Information technology
adoption on digital marketing communication channel. International journal of social
sciences and humanities. 3(2). pp.95-104.
Kunz, W. H., Heinonen, K. and Lemmink, J. G., 2019. Future service technologies: is service
research on track with business reality?. Journal of Services Marketing.
Kohli, R. and Melville, N. P., 2019. Digital innovation: A review and synthesis. Information
Systems Journal. 29(1). pp.200-223.
Ghobakhloo, M., 2020. Determinants of information and digital technology implementation for
smart manufacturing. International Journal of Production Research. 58(8). pp.2384-
2405.
Bouwman, H., Nikou, S. and de Reuver, M., 2019. Digitalization, business models, and SMEs:
How do business model innovation practices improve performance of digitalizing
SMEs?. Telecommunications Policy. 43(9). p.101828.
(Xu and Koivumäki, 2019) (Gupta, Mejia and Kajikawa, 2019) (Yoga, Korry and Yulianti,
2019) (Kunz, Heinonen and Lemmink, 2019) (Kohli and Melville, 2019) (Ghobakhloo,
2020) (Bouwman, Nikou and de Reuver, 2019)
5