Digital Business and New Technologies

This report explores the impact of digital business and new technologies on the modern business environment. It focuses on e-commerce, discussing its importance, development, technology used, and its effectiveness as a business tool. The report also examines the relationship between digital technologies and management theories, such as democratic theory and modern quantitative theory. Additionally, it discusses the Ansoff Matrix and Boston Matrix as business models related to e-commerce.

DIGITAL BUSINESS
AND NEW
TECHNOLOGIES

Table of Contents
INTRODUCTION.......................................................................................................................................3
PART 1.......................................................................................................................................................3
A.Why is that topic important..................................................................................................................3
B. How has topic developed....................................................................................................................4
C. Detailed description of technology used in topic and why is used for.................................................4
D. What technological platforms and software are used in topic.............................................................4
E. What type of business and organisation uses the technology..............................................................5
F. How is it used as business tool and is this effective.............................................................................5
PART 2.......................................................................................................................................................5
Nature of relationship between digital technologies and both old and newly merging theories on
business and management........................................................................................................................5
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
Digital business and new technologies defines as an effective term in present business
environment as it helps in designing, organizing and managing the several business models. It is
a prominent term to understand the experience, needs and requirements of customers in an
appropriate way. Now each and every type of businesses either small or large, move towards the
use of new technologies for developing their business operations. This report study is based on
E-Commerce that is one of the best technologies for enhancing the business and connecting with
large number of customers in easy manner. It includes the importance of e-commerce and its
development. Further it describes the technology that is used in the e-commerce and its
significance. It enhances knowledge regarding type of business that can adopt the e-commerce
technology in their regular activities. At last it reflects the relationship between new and old
theories of management structure and practices within business enterprise (Scuotto and et. al.,
2017).
PART 1
E-commerce defines as a buying and selling of goods and services, transmitting funds
and information via an electronic media or network generally internet. In this transactions can be
done either business to business or business to customers in an effective way. It is also known as
electronic media that encompasses the several data, system and tools that is very effective for
both online customers and sellers.
A.Why is that topic important
E-Commerce provides the online platform to the business where one can sell and
purchase the goods and services for enhancing their profits. It helps in engaging pretail for
introducing the new launching of the products and services with in front of customers in a cost
effective manner. It includes the importance of E-Commerce that can be shown below:
 Broaden organisation brand- The main importance of E-Commerce is developing the
brand in global business from traditional brick and mortar outlet. By using this
technology one can offers their products and services 24*7 in a day that will enhance the
image and customer base of that company(Kraus and et. al., 2018).

 Increase customer reach- Due to E-Commerce use by the company millions of people
are view the website at any time and place their order 24*7. This helps in expanding the
business enterprise by offering many opportunities to promoting the brand via E-
commerce so that customer reach is to be improved.
B. How has topic developed
E-Commerce is developed from the very early notion of buying and selling with the use
of electricity, computers, modems, and internet. It is effectively possible since 1991 at that time
when internet is officially opened for commercial use. At that date many organisations can
taking their residence at websites. In early times E-Commerce is recognized as electronic fund
transfer, electronic data interchange but at 2000 e-commerce is fully transfer in Electronic
commerce where anyone can sell , purchase promote, connect to anyone in a convenient
way(Sia, Soh and Weill, 2016).
C. Detailed description of technology used in topic and why is used for
Technology that a E-commerce used is mainly helpful for customer satisfaction and stay
prosperous within marketplace. The several technologies that are used in E-commerce are
Information technology as it has the high power extent to run the e-commerce successfully.
Another technology that is used in this is artificial intelligence which is one of the best in guiding
the marketing campaigns. In this chat boats are also using that exist in 1966 that creates
awareness in machine learning and also big data technology. This tool is used for attracting
customers and enhancing brand image in all over the world in economic way.
D. What technological platforms and software are used in topic
E-Commerce is the vital technology that improves the business client base and pushes the
core goods and services. There are several platforms that are used in E-Commerce that will
improvise the communication channels that can be shown below:
 Shopify- It is one of the best e-commerce platforms that are familiar to millions of people
in the world. It is denoted as a rich feature that powering over the 600000online stores
where over one millions active users are available (Remane and et. al., 2017).
 WIX- It is another platform for e-commerce that represents as a website builder with a
drag and drop features. It is a reliable hub that will helpful in creating the online stores. In

this stores are mobile friendly that will also support social media and also a in-depth
knowledge base.
E. What type of business and organisation uses the technology
There are several types of business and organisation that uses the e-commerce technology
for enhancing the customer reach and gaining high profit margin and revenues for longer
sustainability. In this Business to consumer business is included where people can buy products
on online stores related to household, entertainment etc. Secondly business to business also
involves in which organisation can replaced their catalogs, order sheets with e-commerce
storefronts.
F. How is it used as business tool and is this effective
E-commerce is very effective in current business environment as it is used mainly all
types of business for enhancing their market growth and future sustainability. This can be used in
business as a digital payment processing systems where one can purchase the goods in paying
the payments by using PayPal and stripe that is trouble free and easy to handle. It is also used for
integrating the shipping services effectively by understanding the logistics efforts. In this
integration can be done by shipping easy and ordoro that can helps in fulfilling the order
effectively and minimum period of time.
PART 2
Nature of relationship between digital technologies and both old and newly merging theories on
business and management
This course content is based on digital technology that relates the trendy digital
technology has upon the business industry. In this e-commerce is one of the best technologies
that is used for transaction, buying and selling of goods and services in all over the world
effectively and very conveniently. In previous time business are done on brick or mortar style
where customers can visit to purchase the goods within set time period as it is not available 24*7.
Because of Ecommerce this problem can be solves as business can do their activities effectively
24*7. Due to this customers can also avail the goods and services whenever they want as per
their own conveince (Hess and et. al., 2016). This redefined the digital technology by using e-

commerce. It includes theories and models related to e-commerce that is based on old and new
which directly or indirectly related to e-commerce. It can be shown below:
Old management practice theory: Democratic theory
Democratic theory is reflected as a old theory that were introduced since 20th century. it
supports the use of democratic style of leadership that means every member of the business firm
has a right to share their ideas and values related to particular task. It is majorly followed in
decision making process in which leader can takes the advice from employees also. This helps in
higher growth and success. When the different mind of different person is engaged in decision
making process several ideas can be come out so that manager can consumes the best one out of
many that will enhance the growth and success of the company. in current scenario growth of the
firm is based on digital technology where variable of digital technology is related to e-
commerce. In which a person or firm can do their transactions and trading by using e-commerce
via internet (Santos, Murmura and Bravi, 2018) . At this time it is very essential to adopt the
management practice theory for enhancing growth. For example- Apple Inc. is a market leader
who deals in mobiles phones and personal computers. Further the company can sell and attracts
the customers by using television or sell their product on their stores. Due to e-commerce site
they can handle customer’s requirements, sell and promotion in an effective way. It is also
helpful in attracting millions of customers within small period of time. In this taking effective
decision is very essential. Hence it is justified that with e-commerce this management practice is
representing positive relationship.
New management practice theory: Modern Quantitative theory
This theory of management is reflected under 21st century in which decisions are to be
taken after analyzing and quantifying the data in effective way. This will reduce the issue of
probability by showing accurate outcomes. It is one of the modern theories that is developed for
modern business for their survival and growth. It represents as a classical theory as per the
modern approach. In which they adopts the distinct leadership style as per the situation so that
taking decisions would be easy (Reis and et. al., 2018). In context of E-commerce this modern
practice of management is interrelated with this technology because both are working for
enhancing success and growth. The relationship between both of them can be analyzed by using

an example- Tesla the fastest growing of manufacturing Car Company that can manufactures the
electric car. In this company can adopts E-commerce and modern technology to attain growth. in
this company can examine the data and research the market by using e-commerce. In this they
observe the future release of eclectic cars. This will denotes as modern quantitative theory that
can fulfills by using e-commerce. This will helps in enhancing the customer attraction towards
the car and also develops high success and growth. At the end it is justified that this evidence is
reflected the positive relationship between E-commerce and modern quantitative theory.
From above both the management practice theory it is analyzed that e-commerce and
digital technology is grow positively because of effective integrations of the old and new
theories.
Business model: Ansoff Matrix
Ansoff matrix defines the strategic planning tool that helps the executives and managers
for enhancing the growth within marketplace. This will offer the growth directions to the
enterprises. It includes the four strategies that are market penetration, market development,
diversification, product development. All four aspects help in gaining high profit margin as per
the conditions available. These also help in gaining competitive advantage so that firm will
sustain for longer period of time. As e-commerce is a digital technology, that helps in growth and
development of the business organisation within technology place. By adopting this e-commerce
technology company can select the several strategy according to their suitability (Nambisan,
2017). For instance –if they adopt the market development e-commerce is very helpful to
develop the market within new country or city in a limited amount of money. Within
diversification of market this e-commerce is also beneficial to attracts and retain customers and
also analyzing the needs and wants of people so that offer new products and services in new
market are successful. Hence an organisation can select the one growth strategy as per their own
convince.

Figure 1: Ansoff matrix, 2020
Business model: Boston Matrix
It refers to that model of business organization that will helps the company to examine
their brand portfolio. As this type of business model is mainly adopted by large organisation
rather than small enterprise. For large business venture this will helps in identifying the portfolio
of the goods that the firm will requires to invest in(Chaffey, 2019). it includes the Boston Matrix
that involves major four aspects which are do, cow, star and question marks that can be shown
below in given picture:

This model that is Boston matrix linked or integrated with e-commerce in which trading
and exchange of goods via the use of online platform reflects and also their capability of
enhancing profits and sales. The digital technology that is e-commerce is developed for
maximizing growth and success so that high market share can be faced by the business
enterprise. Within this Boston matrix helps the more to analyse the e-commerce so that fir will
developed their business to become a star product. in their they deinvest the cash from dogs
types products and invest in stars products so tat high profits can be gained out.
CONCLUSION
From the above explained project study on digital business and new technology it is
concluded that E-Commerce is an important concept in current business industry as it is very
helpful for growth and success of business enterprise. It inculcates the significance for enterprise
to adopt the growth by focusing on the growth strategy by aligning the operations of the
company with the high extent of the digital transformation.

REFERENCES
Books & Journal
Chaffey, D., 2019. Digital marketing. Pearson UK.
Hess, T. and et. al., 2016. Options for formulating a digital transformation strategy. MIS
Quarterly Executive. 15(2).
Kraus, S. and et. al., 2018. Digital entrepreneurship: a research agenda on new business models
for the twenty-first century. International Journal of Entrepreneurial Behavior &
Research.
Nambisan, S., 2017. Digital entrepreneurship: Toward a digital technology perspective of
entrepreneurship. Entrepreneurship Theory and Practice. 41(6). pp.1029-1055.
Reis, J. and et. al., 2018, March. Digital transformation: a literature review and guidelines for
future research. In World conference on information systems and technologies (pp. 411-
421). Springer, Cham.
Remane, G., and et. al., 2017. Discovering digital business models in traditional
industries. Journal of Business Strategy.
Santos, G., Murmura, F. and Bravi, L., 2018. Fabrication laboratories: The development of new
business models with new digital technologies. Journal of Manufacturing Technology
Management. 29(8). pp.1332-1357.
Scuotto, V. and et. al., 2017. Shifting intra‐and inter‐organizational innovation processes towards
digital business: an empirical analysis of SMEs. Creativity and Innovation
Management. 26(3). pp.247-255.
Sia, S.K., Soh, C. and Weill, P., 2016. How DBS Bank Pursued a Digital Business Strategy. MIS
Quarterly Executive, 15(2).