Digital Business & New Technology - Course Work 1 Summary

This presentation provides a summary of course work 1 for BM565 Digital Business & New Technology. It covers the impact of Artificial Intelligence on digital transformation in businesses and practicality of business organizations. The presentation also includes strategic recommendations for retailers to improve marketing efforts and distribution chain. References are provided for further reading.

Digital Business & New
Technology

Table of content
 INTRODUCTION
 Summary of course work 1
 Conclusion of course work 1
 Strategic recommendations
 CONCLUSION
 REFERENCES

INTRODUCTION
Digital businesses utilises technologies in order to make
the new value from the several value in different
business models, consumer experiences and the internal
abilities which assist its major functioning.

Summary of course work 1
This aim the summary from the course work 1 which
is based on the digital transformation driven by
Artificial Intelligence in businesses as well as how it
has made a difference into the practicality of the
business organisations.

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In accordance to properly evaluate these different terms and their link among each
other a digital transformation which is driven by the Artificial intelligence is
commercial organisation has developed.

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In addition to it, AI which is known as the Artificial Intelligence is the application of
the any computer in order to function a work which is commonly done by the people
as they need intelligence as well as discernment of the humans.

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Artificial Intelligence is completely based on the machine
and deep learning in which the algorithms are made that
can perform the practices of the human intelligence. In
additional machine learning is the tech which the data of
the consumers for the appropriate learning and in turn
better the capabilities to resolve the complex task.

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At the time of COVID 19 there is the major abidance of the
artificial intelligence in accordance to function business with
the safety in order to maintain more distancing in all the
types of the businesses.

Conclusion of course work 1
From the course work 1 it has been concluded that
artificial intelligence is one of the most advantageous for
the commercial organisations in driving the digital
transformation in the business world making the owners
of the business in providing the assistance by
technology more and more in order to increase the
productivity and profitability.

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Furthermore, artificial intelligence is more helpful for the business organisations in
order to operate as rapid pace with having low chances of the errors as well as having
more better efficiency in the operations of the business.

Strategic recommendations
Retailers can utilise artificial intelligence in order to
improve target by efforts in marketing as well as develop an
effectual distribution chain and improve the success rates of
the businesses.

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 Efficiency and productivity
 Better quality and minimisation of the error made by humans

CONCLUSION
From the above report it has been concluded that artificial intelligence is very
essential for the growth as well as development of the businesses for the long period
of time. As it is the machine learning tech which has eliminated the efforts of the
humans with the computers or the machines.

REFERENCES
 Aithal, P.S. and Aithal, S., 2019. Management of ICCT underlying technologies used for digital service
innovation. International Journal of Management, Technology, and Social Sciences (IJMTS), 4(2), pp.110-
136.
 Sousa, M.J. and Rocha, Á., 2019. Digital learning: Developing skills for digital transformation of
organizations. Future Generation Computer Systems, 91, pp.327-334.
 Mubarak, M.F. and Petraite, M., 2020. Industry 4.0 technologies, digital trust and technological orientation:
What matters in open innovation?. Technological Forecasting and Social Change, 161, p.120332.
 Stepnov, I., 2021. The uncertainty of the technological future. In Technology and Business Strategy (pp. 19-
37). Palgrave Macmillan, Cham.