Digital Business: Overview, Advantages, Disadvantages, Cyber Security, Ethics, Collaborative Relationships

Digital Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAINBODY....................................................................................................................................1
1).Overview of Pharmacy2U with its advantages and disadvantages :......................................1
2).New and emerging digital business models in the context of key business issues such as
cyber security and ethics:............................................................................................................3
3).The impact of new collaborative relationships and strategic alliances through digital
technology for your chosen organisation:...................................................................................4
4).How e-commerce principles could be used In Pharmacy2U:.................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital business deals with indulging in business through digital business technology aspects to
transform the services or operations of businesses in more effective manner. By replacing the
non-digital or manual processes with digital transformation in relation to their operations
processes(Wirtz, 2019). This digital business approach basically deals in adopting the new digital
technology over their older digital structure. Digital transformation provides with more data
available to the businesses by which they will analysis what will be better option in the context
of processes and techniques in providing with the effectiveness to the business operations
digitally. Through implementing these digital processes will enhance the productivity of the
staffs in relation to generate the effective digital strategies. By adopting this digital business
which will allow with open smooth communication between the different teams and
departments. Digital transformation basically considered with digital technology which will put
into the business to enhance the quality of its servicing and operations of businesses. The below
report is based on Pharmacy2U, its basically the UK largest online pharmacy company which
deals digitally through piloting the electronic transfer of doctors prescriptions in UK, having
headquarter in Leeds London. Area of serving in UK and globally for their retail product is that
medicine. The below report covers the topic overview and advantage, disadvantage of
Pharmacy2U. Evaluating new and emerging digital business.
MAINBODY
1).Overview of Pharmacy2U with its advantages and disadvantages :
Pharmacy2U is the digital business which deals in online pharmacy which relates with providing
with doctors prescriptions to the customers and websites users. This industry is online pharmacy
which are having aspects of dealing their customers or users by online platform (Chaffey,
Edmundson-Bird and Hemphill, 2019). This online company offers a new type of pharmacy
experience which will assists the patient in saving their time and money by discussing and
providing their health related issue information. On this pharmacy2U website which will interact
with patients through providing them with online doctors onto their official website and serves
them through prescribed medicines to them by delivering to their location. This online pharmacy
company having their headquarter in Leeds, London. NHS repeat prescriptions service is a
product and service. The area in which this company works is United kingdom and globally on
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retail products in relation to its medicines by their prescribed doctors available on the website of
www.pharmacy2U.co.uk. This digital business. This online industry was involved in the
activities of first pilots to trail the electronic transfer of prescriptions EPS. Pharmacy2U are
working on their continuous improvement in their
official website cause they are dealing with losses in previous year because of the repeat
prescriptions to their patients without reviewing the doctors statements. So as they are involving
in large online services of pharmacy they will going to attain the benefits in future because of
more trending digital business.
Advantages of digital business in Pharmacy2U:
Global Reaching
This online business relates with its global reaching by a format of websites and social channels
which allows other market to invest in their businesses too (Sousa and Rocha, 2019). Company
like pharmacy2U deals in the structure of interacting with the patients globally through allowing
them to feel free about their questions by meeting them with well certified doctors. These
activities are considering globally which allows this pharmacy company to cater internationally
and serving in best possible manner to them. Global trade deals in allowing with lots of
opportunity in digital formulation such as new technical strategies regarding particular website.
Lower cost
This online pharmacy relates with properly and well targeted digital market campaigns will assist
them to reach the right customer on lower cost as compared to traditional market methods.
Pharmacy2U completely depends upon the online structure by which they operates their other
operations like delivering of medicines product to the patients and solving their health related
issues on online responses to them through lower cost approach.
Open new market
This online business having advantage of getting involved with social media sites which allows
them to aware the audiences of social application to just take a look into this digital business
approach how they deals with their patients. They are more flexible into their operations in
relations to online platform with fast processes of implementing it.
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