Digital Business Report: A Case Study on Uber Technologies

Individual report, Digital
Business
A case study on Uber
Technologies

EXECUTIVE SUMMARY
Digital business is the practices of business activities which are done with the means of
technology that is effective for an organization to execute the combination of the advanced
technologies with the risk based multi factor. New technologies are able to develop into the key
trends in the market. Businesses with the help of digital business models are helpful for creating
effective cybersecurity. With using the new relationship as of collaborating with the other
business helped uber in advancing and developing market area also forming strategic alliance
with spotify helped in increasing rides sales by grasping the consumers through using the app.

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION ..........................................................................................................................5
MAIN BODY...................................................................................................................................5
Key trends and advantages of digital technology, implications to manage virtual business.......5
Digital business models for the business issues such as cyber security and ethics.....................8
Evaluating the impact of new collaborative relationships and strategic alliances through digital
technology for uber......................................................................................................................9
Critically discussing the impact of crypto currency such as Bitcoin and others on businesses.
Commenting on El Salvador’s legal tender of adoption in early September 2021. .................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Digital business is the process which is the application of the digital technology that is
helpful for the reinventing the business with the help of models and transform the company's
products or services in order to improve the customers experiences. The focus of the innovation
in the business is considered to be helpful for the business to create new value for connecting
people with the right things. In this project Uber Technologies has been taken as the digital
business for which the strategies and operations are discussed. Uber Technologies is an
American mobility service provider which is known for its operations in more than 72 countries.
The business model of this organization is based on its application which helps in the
organization to connect the customers and drivers. This is the organization which brought the
concept of an aggregator business model in the world and is considered to be the unique business
model that involves building of partnerships and letting the partners work under the brand rather
than hiring them as employees. Hence, it can be said that Uber does not own any car is just the
platform which connects the customers to the drivers. In his project an overview of the key
trends and advantages of the digital technology for the implication of the managing virtual
business global environment for Uber Technologies will be done. This project will be critically
evaluating new and emerging digital business models in the context of key business issues of
cyber security. This project will help in impacts of the new collaborative relationships and
strategic alliance through digital technology will be made for Uber Technologies. In this project
the impacts of crypto currency like Bitcoin and also the think about the El Salvador’s legal
tender of adoption will be discussed.
MAIN BODY
Key trends and advantages of digital technology, implications to manage virtual business
Digital business is the process of application of the digital technology that has been able
to reinvent the business models and transform a company's products and customers experiences.
Following are the advantages of the digital businesses,
Increased efficiency :
With the help of digital business the organizations are able to increase their efficiency as
well as their productivity. Increasing these factors are considered to be very essential for gaining
the growth that is required and necessary.
Better resource management :