Digital Business: Key Trends, Emerging Models, Collaborative Relationships, and E-commerce Principles for Sainsbury

Digital Business
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INTRODUCTION...........................................................................................................................3
Provide an overview of key trends and advantages of digital technology and implications for
managing virtual business in the global environment by drawing on SAINSBURY ...........3
Critically evaluate new and emerging digital business models in the context of key business
issues such as cyber security and ethics that your chosen business uses or may use.............4
Analyse the impact of environmental factors on culture and HR plan of the chosen firm... .4
Evaluate the impact of new collaborative relationships and strategic alliances through digital
technology for SAINSBURY ................................................................................................5
Discuss how e-commerce principles could be used by SAINSBURY ..................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10
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INTRODUCTION
Digital technology significantly modified every aspect of modern business environment. In
today's business world digital technology automatically transform the manner in which business
organisations are conducting their roles and responsibilities (Bican and Brem, 2020). With the
help of digital technology organisation have benefits in terms of connectivity, technology global
access advantages etc. In this it is essential for organisation to understand the process of e-
commerce and implement different types of strategies to conduct e-commerce business in
effective manner. Present report is conducted on Sainsbury which is operating its roles and
responsibilities in retail industrial sector and provide its services worldwide. Report include
discussion upon key trends and advantage of digital technology new and emerging digital
business models an impact of new collaborative relationship and strategic alliances with digital
technology. In addition to this the manner in which e-commerce principles can be used by
company is also discussed in this report.
Provide an overview of key trends and advantages of digital technology and implications for
managing virtual business in the global environment by drawing on SAINSBURY
Digital technology have duly transformed the manner in which business organisation in
this modern environment are forming their roles and responsibilities. It has been identified that
digital technology means that devices can be more fast or compact lighter and versatile
(Corradini, 2020). Digital technology provide endless benefits to organisations such as social
connectivity, communication speed, information storage, transportation, low cost extra. It has
been underlined that with the help of undertaking advantage of the digital technology managing
business virtually in this global business environment Sainsbury can not only perform their roles
and responsibilities in cost effective manner but can also collaborate with other organisations.
There are certain significant trends of digital marketing which include artificial intelligence,
cloud computing, machine learning, robotic process, optimisation, quantum community, virtual
reality and augmented reality, internet of things, blockchain etc (Seifert, 2020). All these trends
are playing important role in all industrial sector. In this with the help of undertaking use of these
trends of digital technology and implementing them within organisational workplace structure
Sainsbury can effectively perform their global business in competitive manner.
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Digital technology provide significant advantage to Sainsbury, in this with help of
implementing digital tools and techniques and trends company can develop social connectivity to
stay in touch with consumers from all around the world on global stage. In this with the help of
various website software and apps company can regularly update consumer's. Digital technology
also maximize communications that help Sainsbury to provide information to large base of
consumers with the help of video and audio in real time (Fahey and Hino, 2020). It also benefit
organisation in terms of versatile working and increase making machine smarter. Digital
technology also enable Sainsbury to store the amount of information. This technology will
provide benefits to Sainsbury in terms of engaging with consumers global platform and
maximize their experience on simultaneous basis. This will company to satisfy consumers and
retain them for a longer period of time. With the help of emphasising upon current trends of
digital marketing and implementing them in managing virtual business in global environment
Sainsbury can ensure long-term growth and sustainability in industry.
Critically evaluate new and emerging digital business models in the context of key business
issues such as cyber security and ethics that your chosen business uses or may use
Emergence of digital technology not only provide significant opportunity to business
organisation to conduct their business in a faster and smoother manner but they tend to arise
number of business issues such a cybersecurity and ethics which is essential for business
organisation to emphasize upon. In this with the help of new and emerging business model in
terms of key business issues such as IoT and security Sainsbury can perform their role in
environment and can overcome the issue of cyber security (Ghobakhloo, 2020). It has been
identified that cybersecurity is one of the biggest cyber security industry trend. In this is essential
for company to implement cloud based services in terms of cyber security company can trace
key issue in terms of attacks. In this it is also required to conduct their business operations by
practicing ethics in order to be competitive in highly competitive environment in which their
values interpretation can be play maximum role for their competitiveness. By managing cyber
security issues Sainsbury can undertake use of iot management and can promote ethical culture
(Hills and Thomas, 2020). In this with the help of honesty and integrity organisation can
successfully perform and can also undertake use of the ethical values which helps in
development of consumer benefit. With the help of digital technology with the help of creating
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