Digital Business & New Technologies: Artificial Intelligence

Digital Business & New
Technologies Artificial Intelligence

INTRODUCTION
The digital business is defied as the use of the technology in
order to create new value within the business model, customer
experiences and the internal capabilities which supports its core
operations. It is identified that in today's; world people are
spending more on online, this has shifted the structure and
emphasis business to adopt the new technologies in order to
attract customers. The digital technologies plays a major role in
attracting customers and increasing the value for the business
organisation.

Findings
On the basis of the CW 1 it has been discussed and find out that it is very important for the business
organisation to use the various social media platforms in order to promote their products or services. It
has been identified that the purchase decision is changing for an individual which is resulting in the use
of the digital technologies. It is analysed that the businesses should change and modify their ways to
promote their brand in order to have competitive advantage. The use of digital technologies has been
discussed in this report which finds out the various social media platforms in order to perform batter in
the market. In this report it has been found of the different ways of the developing social media
advertising(Ross, Beath, and Mocker, 2019).