(PDF) Digital Business Transformation and Strategy

Added on - 21 Feb 2021

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Conclusion and Recommendation:For the above research it has beenrecommended that it is required for anorganization to implement digital technique inorder to enhance their business performanceeasily. On the basis of thee kind of approaches,they can easily implement new strategies intheir business practice.Theme 4: Effective Marketing StrategyDirect advertisementNetworking eventsBoth of them0246810121412810Column CTheme 5: Capturing potential customers15105By creating creativecontentBy updating new offersand discountBy providing signific-ance information as pertheir interestTheme 1: Knowledge aboutSocial Media255YesNoTheme 2: Benefits to business10128Good for attractingnew customersHelps in influencingcustomers decisionmakingCost and time ef-fective promotionalstrategyTheme 3: Negative Impact of Social Media219YesNoAims and Objectives“To analyse the influence of social media on consumer decisionmaking”. A study on Thomas cook.Objectives:• To analyse the importance of social media in an organisation.• To determine various ways through which Thomas Cook canimplement social networking practices in their business.• To identify the impact of social media practices on customerdecision making.Research ProjectResearch Methodology:This is refers as a systematic plan for conducting research. In thispart includes various tools or techniques which help researcher indetermining research design. In this part various methods ofresearch is analyses which help in gathering information inresearch.In this part researcher needs to identify different methods andselect best methods which will help in exploring and analysing datawhich is collected.Researcher will also provide recommendation based on informationor data analysed in on bases of research.
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