Digital Business: Advantages, Disadvantages, and Models

DIGITAL BUSINESS
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EXECUTIVE SUMMARY
The present report is based upon concept of conducting a business by going digital for
successful achievement of its objectives. Digital business means selling of company's product via
online platform such as internet or mobile application (Akhmetshin and et. al., 2020). The report
talks about various advantages and disadvantages of digital business along with various models
that can be used by companies to achieve business growth and high sales. E-commerce is another
way though which businesses can cater more market so to have global reach. The concept of
digital business and e-commerce is being studied for ASOS Plc who is a multinational retailer
firm deals in cosmetic and fashion items.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................5
TASK 1: Provide an overview of digital business with its advantages and disadvantages applied
to your chosen organisation.............................................................................................................5
Definition of Digital Business:....................................................................................................5
Advantages of Digital Business: ................................................................................................5
Disadvantages of Digital Business:.............................................................................................6
Application to using digital business with advantages and disadvantages applied to your
chosen organisation.....................................................................................................................7
TASK 2: Critically evaluate new and emerging digital business models in the context of key
business issues such as cyber security and ethics in your organisation...........................................8
Defining new, emerging digital business models.......................................................................8
Discussion on new, emerging digital business models...............................................................8
Apply how your chosen organisation is using / could use any of these new, emerging
business models...........................................................................................................................9
Key Business issues:...................................................................................................................9
TASK 3: Evaluate the impact of new collaborative relationships and strategic alliances through
digital technology for your chosen organisation............................................................................10
Definition of new collaborative relationship and definition of strategic alliance/s..................10
Advantages and disadvantages of new collaborative relationships and strategic alliances
through digital technology........................................................................................................10
Application to your chosen organisation on how they use or could use new collaborative
relationships and strategic alliances through digital technology...............................................11
TASK 4: Discuss how e-commerce principles could be used by your chosen organisation.........12
Define e-commerce:..................................................................................................................12
Discuss what are e-commerce principles..................................................................................12
Apply e-commerce principles to your chosen organisation:.....................................................12
CONCLUSION .............................................................................................................................13
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REFERENCES..............................................................................................................................14
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