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Digital business assignment : Alibaba

   

Added on  2021-01-02

13 Pages3871 Words306 Views
DIGITAL BUSINESS

Table of ContentsINTRODUCTION...........................................................................................................................3Digital business verses Traditional business...............................................................................3Digital business models...................................................................................................................4Digital business activities................................................................................................................5Mode of operation.......................................................................................................................6Digital business environment......................................................................................................6Market place................................................................................................................................6Market Growth ................................................................................................................................7Competition matrix.....................................................................................................................7Market Segmentation.......................................................................................................................8Segmentation...............................................................................................................................8Targeting.....................................................................................................................................8Positioning...................................................................................................................................8Key Growth factors for digital business..........................................................................................8Unique selling proposition..........................................................................................................8External forces and impact of business............................................................................................9PESTEL Analysis........................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONDigital business is a main aspect of today's competitive world to reach at large consumerbase through digital mode of transactions. Digital business avails technology for create andenhance values by business model, customer experiences and by supporting internal capabilitiesfor core operations. The taken firm in this report is Alibaba which is a Chinese multinationalfirm providing services of e-commerce, retail, Internet and technology. This firm was founded in1999 by Jack Ma and Peng Lei. The firm is employing more than 66,421 employees throughtheir branches in all over the world. This report covers the issues or concerns of digital businessalong with the different modes of business (Berman, 2012). This report will further discuss theDifference between digital and traditional business models along with the factors that facilitatesin digital business in the recent years. It covers factors that enables growth for digital businessand external factors that affect business and their proceedings. At last, it covers opinion of anindividual that helps in gain profitability with sustainability in digital business in context of keyissues.MAIN BODYBusiness nameThis report is based on Alibaba group which is a Chinese multinational conglomerate thatspecialise in e commerce sector, retail and internet with technology. Its headquarter is inHangzhou, zhejiang and its founder is Jack Ma and it serve in whole world and deals in ecommerce, online auction with hosting, money transfer with mobile commerce. In 2018, the firmis employing 66,421 full time employees which are comparatively more than 2017 i.e. 50,092 in.There mostly employees are from china. The official website is generally used by the companyfor communicating with the customers in proper manner for grabbing the enlarge businessopportunities. There website is (https://www.alibabagroup.com/en/global/home) that proveuseful to share new trends and developments to connect with people. To reach the largeconsumer base, organisation create its own website in best manner that attract lots of consumerstowards it. Alibaba is not only the best digital platform for goods and services rather they are atraditional business which is giving tough competitive threat to their fierce competitors. Alibabais successful business in the digital business as the founders had foreseen the businessopportunities in the digital businesses before launching the company. Seeing these opportunities,Jack and Peng had launched the business in order to grab these opportunities. The firms started

to sell the products and services on their website even before the digital technology was popular.The company focused on the growth of the retail sector and launched their websites providingwide range of products in bulk orders to the shopkeepers and customers.Digital business verses Traditional business.Traditional business: Traditional business is concerned with transformation of goods andservices with help of brick and mortar or physical stores. In that, organisation covers thoseconsumers which are near from their stores and does not prefers the online shopping.Digital business: Digital business refers to use advance technology to best serve theirconsumers base and give core functions and attributes to give delighted experience to consumersbase. In case of Alibaba, it operates and provides products to their consumers by digital modeand provide information to deliver right product and services to grab large market share.BasisTraditional businessDigital businessSimilarityThe main objective oftransitional business is tosatisfy the needs of thecustomers by maintaining longterm relations with them inorder to enlarge businessopportunities.The digital business alsodesires to fulfil the needs ofcustomers by making properrelations with them through theuse of digital technology sothat the firms can sustain in themarket.DifferenceThe traditional business arecapable of determining theneeds and interest of theirconsumer due to which theycould not met the needs anddemands of customers inproper manner.The digital business usesdifferent analytical tools andmethods for determining theneeds and demand of theircustomers which will assist thefirms in effectively satisfyingtheir customers by using theirproducts.Digital business modelsSWOT analysis helps in identification of factors that helps in enhancement of digitalbusiness to perform in well manner that are as follows:

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