Advantages and Disadvantages of Digital Business: A Case Study of Three UK

Digital business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY .................................................................................................................................3
Overview of digital business including advantages and disadvantages with the help of a
chosen organisation.....................................................................................................................3
Evaluate new and emerging digital business models while considering business issues such as
cybersecurity and ethics that the given organisation may uses...................................................5
Determine the impact of new strategic alliances and collaborative relationship through digital
technology by also considering your chosen organisation.........................................................7
Identify and analyse E-commerce principles to chosen organisation.........................................9
CONCLUSION.............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital business organisations are growing drastically. With the change and evolution of new
technologies, businesses are doing everything in order to survive in the market. Many businesses
are changing their business model and shifting towards new online platforms in order to achieve
lucrative and growing online market. In order to be successful, getting traffic on website is not
enough unless leads are converted into sales. Digital businesses platforms provide clear strategic
position to the organisation with arguments through which organisation can convince targeted
group of people.
MAIN BODY
Overview of digital business including advantages and disadvantages with the help of a chosen
organisation.
Creating new value in business model by using technology is termed as digital
businesses. It improves its core operations by providing support through customer experience
and by enhancing internal capabilities of an organisation. Digital business involves both only
digital brands and also brick and mortar brands who are transforming themselves with the help
of technology. Digital businesses a have more potential nowadays as people are spending more
time on digital platforms. (Domazet, I.S. and Neogradi, S., 2019.)Digital companies seeks new
competitive advantages in the digital world as people are more familiar with digital services and
products that provides growth to digital economy. In order to be a key differentiator in digital
economy the company needs to achieve expertise in the field of customer services. When a
company is able to provide exceptional customer experience, audience often tends to spend more
as it is experience that matters the most to the customer. Organisations working beyond customer
expectations is most likely to be successful as customer satisfaction eventually takes the center
of digital services.
In context to company, Three UK is a telecommunication and internet service provider
company which is a subsidiary of CK Hutchison Holdings. The company is headquartered in
Maidenhead, England, UK. They deals in the products of mobile telephony and broadband
internet. They are the fourth largest network provider in UK with approximately 1116 million of
revenue and 13.3 million subscribers. In order to compete against Vodafone's Voxi and O2's
giffgaff, three launched a brand called SMARTY which is a no frills SIM-only product.

ADVANTAGES OF DIGITAL BUSINESSES:
More data collection: Digital platforms help digital businesses to collect data on
customers and analyse and optimise that data in order to drive business forward. Digital
businesses creates a system to gather the information in incorporate that information in business
intelligence for further studies. (Haffke et. al., 2017. )By collecting data and after analysing that
data, the company can make changes in their products and services according to the
requirements of the audience. More customised products and services can be provided to the
customers with the help of information collected through data. In context to Three UK, the brand
collects data through their network in order to give better experience to the customer.
Better resource management: Digital technologies consolidates resources and
information into a system which brings together all resources and information of the company
into one place. Company uses approximately 900 applications which makes it exceptionally
difficult for company to provide consonant experience. In reference to Three UK, the company
uses technology in order to manage their resources more efficiently so that nothing will go
waste.
Overall better experience: customers expectations are always increasing. Customers
have endless choices and wants fast delivery, low prices and extraordinary services. In a research
it is analysed that companies are competing mostly for customer experience. ( Kane and et. al.,
2017.)In respect to Three UK, the company uses their data to provide better usage of service and
also make changes according to the needs of the customer.
Increment in profitability: Using digital platforms, the companies are able to decrease
the cost of workings and increase in business. Digital platforms are increasing the profitability of
the firms as they are saving huge cost that they have to bear when they are using brick and
mortar. In context to Three UK, the company uses its network variations to make profits as no
customer wants to accept less when more is available at affordable prices.
Enhanced productivity: Digital platform provides the employee a freedom to do
collaboratively work without any complications related to location or device. (Kofler et. al.,
2017.)When an employee works in an environment where they are comfortable and their mind is
free then it will definitely increase the proactivity of the employee. In reference to the company,
they provide best incentives to their employee so that they feel satisfied and improve their
productivity.