Digital Business: Trends, Advantages, and Disadvantages

This document explores the key trends, advantages, and disadvantages of managing virtual businesses in the digital era. It discusses the importance of technology and its impact on Alibaba.com and MakeMyTrip.com. It also compares native apps with web apps and examines the impact of ROI on Progressive Web Applications (PWA). Additionally, it delves into emerging digital business models, challenges related to security threats and ethics, different ways to deal with situations in both companies, and the impact of new collaborative relationships and strategic alliances on PWA.

Digital Business

Contents
INTRODUCTION...........................................................................................................................................3
QUESTION 1.................................................................................................................................................3
QUESTION 2.................................................................................................................................................5
QUESTION 3.................................................................................................................................................7
QUESTION 4.................................................................................................................................................8
QUESTION 5.................................................................................................................................................9
CONCLUSION.............................................................................................................................................11
REFERENCES..............................................................................................................................................12

INTRODUCTION
Progressive-web applications allow rapid as well as friendly user experience with aid
of web. This facilitates user experiences to be engrossing and also to load spontaneously even
though network signals are poor (Park and Mithas, 2020). It's simply mobile software on an
internet browser despite needing to download this from the app stores. Progressive web
applications were developed in year-2015 by French programmer Berryman with Google-chrome
browser developer Alex Russell. Thereafter a couple of large corporations have incorporated this
platform to improve their returns on investments-made. The study consists of 2 case analyses
regarding alibaba.com and the makemytrip.com explore the distinct benefits that PWA has
provided to these corporations. Moreover, there is thorough discussion about digital businesses
including how they could use PWA in continuously changing competitive external environment.
QUESTION 1
Key trends advantages and disadvantages of managing virtual business:
There are ranges of main patterns that inspire companies to become digital businesses.
Digital organizations are powered by the numerous market trends described here:
Application adaption: there are varieties of entities that have embraced applications. Also,
multiple organizations exist that are pushing their models according to consumer preference and
introducing solutions to hybrid organizations that can serve to compartmentalize both their
personal and technical device features. It also improves business communications and logistical
procedures.
Digital assistants are becoming crucial: In market, there are multiple devices that
entering in marketplace. As a response, it has become vital for businesses to adopt artificial
intelligence as it tends to promote business sales. This effectively serves the goals of all
companies, as tech-savvy business combines its individuals and the industry. This transition in
the external world is a driving trend for modern companies (Senyo, Liu and Effah, 2019).
Messaging apps: Messaging apps have recently been seen to have surpassed range of social-
media sites. Here intersecting fact is that, there are huge no. of consistent active users of

messaging apps than on famous social-media sites. This also causes a decline in development
costs, such as the reduced use of ai technologies in business. There are indeed a variety of
organizations that use virtual assistants in main sources. This is yet another trend that pushes
businesses to digitally control their operations.
Advantages:
 Managing business virtually helps an organisation to save their cost effectively. Once
investment is done in virtual business management organisation can save cost spent on
human resources and a number of other assets in business.
 Managing business virtually also provides flexibility to organisation as with the help of
virtual business management activities can be performed anywhere any time.
 Virtual management of business also helps organisations to relieve their employees from
workload. This helps in motivating and encouraging employees as well (Bican and Brem,
2020).
Disadvantages:
 Handling a business tasks successfully lets an enterprise save overall business costs.
When investments are made in a digital business company, the expense towards human
resources/capital as well as a variety of other things in the enterprise could be saved.
 Managing a business digitally also gives accessibility to the enterprise, because it may be
carried out remotely at any point with the aid of virtual/digital business management
practices.
 Digital enterprise administration also allows companies to reduce their workforce from
work pressure. It also tends to empower and attract employees.
Importance of technology and its impact on Alibaba.com and MakeMyTrip.com
There is indeed a great deal of significance that technology holds for companies.
Technology based communications with consumers could be conveniently carried out
within business entity. Operations are much more efficient when a company makes effective use
of technologies in any operation. With aid of technologies, a variety of companies have
effectively extended their company across the world. There are variety of organizational sets
required to safeguard emerging technologies that effectively enable companies to do that.

Advantages to alibaba.com through technology: Business Alibaba.com is leveraging technology
successfully to execute its new market approach, a combination of both the virtual and offline
worlds. With the support of a modern instrumental approach, they are in position to give their
consumers more options as well as to take advantage of existing models of online purchases. the
usage of technologies in industry allows Alibaba to expand its products and drive competition
in retail industry across the world. They have specifically built computer modeling and different
platform that assists in the cost-effective distribution of their goods. Logistics processing has
now become simpler for businesses with the aid of technologies.
Advantages to MakeMyTrip.com through technology: Company makemytrip.com has overly
expanded its revenue across various platforms by offering customized/personalize experiences to
all its buyers with the aid of a range of technological solutions. Both front ends and back ends
features have been effectively tackled. They are efficiently creating websites that can assist to
customize user service and satisfy all their individual needs.
QUESTION 2
Comparison of native apps with web apps
 Native apps are platforms that run on smart mobile devices while, on other side, web
apps generally accessible on Internet.
 Native apps could be readily downloaded from web browsers, while more than two apps
could be downloaded from web browsers on any computer while taking into account web
apps.
 While considering functionality of mobile application, this is incorporated
with functionality that is available in the system with where it is utilized. On other side,
there is standard code employed in web apps that works equally on all online platforms,
such as cell phones, desktop pcs, personal pcs etc.
 There are certain security problems for mobile apps, although users with help of native
apps don't have to stress about protection in the same sense as web apps don't stress
about upgrade application, and daily changes are made of native apps to be carry-out by
users (Sousa and Rocha, 2019).

• There is range of Smartphone apps available. These variants of the native applications
can make it difficult for app users to communicate to other app users who use identical
apps. While user of web app doesn't have to think regarding any change and could link to
some other users of same app.
• Native apps are easily accessible and useful for user groups, while web apps are
complicated to access and don't support almost all phone browsers.
Impact of ROI on PWA:
ROI is recognized as the returns on investment-made, that is a crucial measure of success
for any company. It is crucial to properly recognize return on investments in order to effectively
assess any form of investments. This perception acts as the foundation for all rational investment
strategies. Although the formula remains consistent, there are particular factors that the various
forms of investment add to the calculations. The systematic meaning of ROI is performance
metric used to assess the efficacy of investment or to contrast the effectiveness of a variety of
specific investments. ROI is quite common metric due to its flexibility and clarity. It allows
determining profitability status of any investment in a company. It allows companies evaluate
their progress over period and also allows them to make business decisions towards future. There
are range of techniques that aid to measure ROI for company (Block, Fisch, Vismara and
Andres, 2019). There is also a range of significance that ROI assigns to PWA. There are varieties
of companies that have successfully built and improved their ROI through use of progressive
web-based-app. They are indeed the middle way among full functioning native apps and web
apps. While gazing at investments made towards PWA, there is little concern for other
Smartphone apps. Even little spending is essentially delivering value to the company. This
means, the returns on investment through progressive software apps is quite high for variety of
businesses. The case analysis also specifically explains about how alibaba.com as well as
makemytrip.com successfully expanded their mobile customers by realizing the value of
innovative web apps. Essential for companies to realize the shortcomings of the network as well
as consumers and to create efficient, disruptive software apps that can help them meet optimum
customers by growing their returns on investment efficiently. There are range of businesses, like
Twitter, that are efficiently growing their Return on investment with the aid of the PWA rather
than native application

QUESTION 3
Emerging digital business models
There are three key aspects when contemplating the digital economy, which help to create the
basis for the business strategy structure. There are consumers, as well as the value chain, goods
and services. There are six types of new models or genetic markers that may be various trends
that describe operational techniques that are incorporated in these 3 components to explore
different methods (Xu and Koivumäki, 2019). This includes technical efficiencies, pushers for
networks, data processing, innovators for smart goods, customer-centered and technological
developers. Any digital enterprise can pick one of these six and manage their organization
successfully using these templates. For digital efficiencies, an instance may be taken of which
companies are using modern approaches to improve their technical efficiency gains effectively.
Firms use either two of the six to either contribute to growth in market or to gain digital
productivity. They will have customer-specific services and an infrastructure or network that,
combined with the rapidly evolving world, can help serve conventional positions. In order to
adjust a particular driver, there is also an efficient emphasis on performance, which would help
provide the organization with a long-lasting competitive edge. It is important for online firms to
follow one of these systems to help them determine what kind of role they play in the
competition and how they can deliver full benefits to consumers.
Challenges related to security threat and ethics
In the digital sector, there are a range of risks that may exist, such as a vulnerability to computer
protection. It is also shown where there may be a vulnerability to data integrity due to internally
and externally causes (Kumar, Vatavwala and Kumar, 2020). There are a variety of ways in
which these risks, such as the use of any unauthorized system, shadow information systems, data
sharing outside the business, social engineering, physical intrusion of company computers, can
impact digital companies. There are some of the key reasons that computer protection risks occur
in modern industries. It is also essential for organizations to work pragmatically to escape all
such situations. Transparency and accountability are known to be two main core principles that
can help drive the actions of practitioners when taking digital enterprise into account. It is the
responsibility of a company to use its clients' dates in an ethical fashion. The details obtained by
companies from their consumers' digital channels can never be abused by the company. They

need to cultivate trust among their clients by using the modern medium to give them access
goods and services. The organization’s ethical priority is to ensure that they are responsible for
every damage caused to customers by the company.
QUESTION 4
Different ways to deal with situation in both the companies
Organizations have used BWA when taking circumstances with both alibaba.com and
makemytrip.com in order to fulfill all consumer needs and make good utilization of resources
accessible to them. There are a variety of other ways that businesses may choose to deal with
certain challenges while exploring their alternatives. A guide to some of them below is:
In order to affect clients, the Alibaba businesses and make my trip should have easily used
different promotional methods. There are a range of methods that allows firms to draw
consumers through print media, social networking, accumulating, and so on, such as
advertisement. There are a range of social media channels available that help corporations
advertise their services and goods. If they could never have brought technical improvements,
they could have been done efficiently by Alibaba and Make My Trip to manipulate clients
against them.
Alibaba and MakeMyTrip may also have preferred to extend their company into other countries ,
taking their communities into account. It is an efficient way, along with profit margins, to
broaden managerial profits. This encourages companies to increase their customer base by
boosting the company's image and goodwill in the competitive environment. There are a range of
resources for loyal consumers, such as offering discounts, different deals that allows firms to
attract customers for a longer period. Both companies should have succeeded in making profit by
doing this successfully while introducing technical improvements to their business strategy.
Impact of new collaborative relationships and strategic alliance on PWA
Global strategic partnership traditionally means if, with the aid of a domestic industry that has
already been founded in that region, a corporation is growing in new regional markets. These
partnerships are seen between two or more firms, one of which is located in the home country
where some part of the globe is located. Rivalry in the sector may be minimized using the

merged territory with the aid of these recently acquired ownerships (Wirtz, 2019). The
corporation is not much impacted when looking for an influence on PWA from the strategic
partnership and partnerships. There are a range of advantages offered by a strategic partnership
and corporate partnerships, and those advantages can also be seen on a group's PWA.
Nevertheless, related to internet use of multiple countries, certain improvements are expected in
PWA. Technical capabilities and technologies are learned in organizations with the aid of
partnerships and strategic alliances that can aid to further grow PWA. The organization also
develops awareness of foreign society and tradition, which along with many other updates will
also be found in the company website. A firm has to help ensure that the managers of both firms
operate together when it comes to a joint partnership or cooperation. This would encourage them
to improve their ability and the impact on organizational efficiency can be expected. There are a
lot of technical improvements that the organization is moving towards due to strategic
partnership cooperation, but there are slight improvements in designs and production needed
when looking at revolutionary web apps, which can be achieved by recruiting a professional
designer.
QUESTION 5
Comparison of digital business and e-commerce
The concepts e-commerce and digital enterprise are closely interrelated. But two separate
definitions are all of these. A distinction between e-Commerce and digital company is listed
below:
Basis E-commerce Digital business
Meaning E-commerce means the
exchange of goods on the
Internet network.
Digital enterprise refers to
the use of the web in order
to manage a company
efficiently.
Sets This is a subset. It is a superset.
Monetary transactions E-commerce is confined to
cash transfers only.
Digital companies are not
restricted to cash transfers
alone.

Types of transactions They are involved in
economic activities in the
business sector (Urbach and
Röglinger, 2019).
A variety of company work
is carried out on a daily
basis in digital business.
Approach E-commerce makes use of
an extraversion attitude to its
company.
Digital industries make use
of the introvert method to
their company.
Requirements E-commerce only needs a
website to effectively
operate their company.
Digital companies need
sites, CRM, ERP, and so on.
Network used The internet is enough to
operate an e-commerce
company.
The website, the internet
and the extranet are needed
to operate a modern
company effectively.
E-commerce principles and their application on digital business
Digital enterprise refers to the use of technologies to create additional brand awareness for
buyers and to help core business activities and improve their internal capability. Digital
companies involve both digital-only brands and numerous established retail leaders who are
changing their industry through new emerging technology. Any of the ideas of e-commerce that
can be applicable to digital business are set out below:
Unique design elements- When contemplating rivalry in e-commerce, it is important for portals
to stand out from their digital competitors. In attempt to do so, a variety of innovative prototypes
have been created to induce tourists and inspire them effortlessly (Gray, 2019). The same idea
should be extended to emerging companies when they build their own online platforms to
convey their goods and services. The use of innovative templates and technologies on these
websites would allow them to stand out in a competitive market. Digital companies need to
attract and maintain their clients with innovative templates that can be created with the aid of
professional web designers.

Emphasis on security- E-commerce room has a big focus on confidentiality, as it is important
that anyone who use their site can feel safe for using their monetary information on the site. In
the same way, emerging companies should utilise this concept on a digital network. It is crucial
for them to ensure that the payment portal as well as the different details about consumers
accessing their profiles is not exchanged with any 3rd person. If they continue to do that, their
brand value and goodwill on the market can certainly be affected.
Responsive technology- It is also found in e-commerce where strong HTML encoding, large
flash files and huge pictures are used to website design look fine (Olbert and Werner, 2019).
Even so, it slows down loading the website and e-commerce is focusing on innovative
technology. Similar sensitive technology could be used by internet firms to operate their websites
efficiently. It's going to help launch pages easily so that people don't have to wait a long time.
CONCLUSION
With the aid of the aforementioned study, this has been inferred that usage of PWA in industries
effectively contributes to an improvement in ROI. This specifically describes how
the alibaba.com as well as makemytrip.com employed PWA in corporate structure to maximize
customer loyalty. PWA allows companies to provide their clients with seamless experiences.
There are also range of e-commerce standards that are being used for emerging digital companies
to enable use of new technology. This allows them to successfully fulfil all consumer
expectations and maintain them in dynamic market for prolonged span of period.

REFERENCES
Books and journal:
Xu, Y. and Koivumäki, T., 2019. Digital business model effectuation: An agile
approach. Computers in Human Behavior, 95, pp.307-314.
Wirtz, B.W., 2019. Digital business models. Springer International Publishing.
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rethink their business for the digital age. In Digitalization Cases (pp. 1-12). Springer,
Cham.
Gray, D.E., 2019. Doing research in the business world. SAGE Publications Limited.
Olbert, M. and Werner, A.C., 2019. Measuring and interpreting countries’ tax attractiveness for
investments in digital business models. Intertax, 47(2).
Kumar, B., Sharma, A., Vatavwala, S. and Kumar, P., 2020. Digital mediation in business-to-
business marketing: A bibliometric analysis. Industrial Marketing Management, 85,
pp.126-140.
Park, Y. and Mithas, S., 2020. Organized Complexity of Digital Business Strategy: A
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