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Digital Business Assignment | B2C Star Bucks

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Added on  2019-11-08

Digital Business Assignment | B2C Star Bucks

   Added on 2019-11-08

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Running head: DIGITAL BUSINESS 1Types of eBusinessName of StudentName of Institution
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DIGITAL BUSINESS 2Types of eBusinessB2C exampleStarbucks URL: https://www.starbucks.com/An example of a B2C business is Star Bucks that makes use of an omni-channel approachto reach out to customers. The selling and marketing campaign utilizes social media such as Facebook and company website where it posts the location of its stores, job openings and specialevents at its stores. It also posts the reward program for regular clients (Starbucks, 20170. This seeks to reach out directly to its customers within the context of a business to consumer (Lauder & Straver, 2012). The company website posts the product offering, reports on its CSR and how its sources ethically in order to connect with the individual consumer.B2B exampleAdobe URL: http://www.adobe.com/#Adobe uses its company website to post information that is intended to market its productportfolio to other businesses. Under the heading of “Business Solutions”, it posts services for enterprises, small and medium business, and industries (Adobe, 2017). The Creativity and Design heading seeks to invite businesses to utilize its Creative Cloud and Suite under the campaign slogan “Create Now”. Adobe targets business entities with marginal marketing that targets individuals such as photographers. Lauder & Straver (2012), state that Adobe fits the definition of businesses that exchange their business information through electronic means.C2C exampleEBay URL: https://www.ebay.com/EBay is an example of a business that facilitates the electronic transactions between individuals or customers. Through its company website, individuals can list items for sale and interested persons can make bids to purchase the offered items. Acting more like an auction site,
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