Digital Businesses and New Technologies

DIGITAL BUSINESSES
AND NEW
TECHNOLOGIES
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Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
A. Why this topic important........................................................................................................3
B. How has this topic developed.................................................................................................4
C. Description of technologies used in topic and what it is used for..........................................4
D. What technological platform and software are used in topic.................................................4
E. Type of businesses and organisation uses the technology......................................................4
F. How it is used as business tool and its effectiveness..............................................................5
PART 2............................................................................................................................................5
Nature of relationship between digital technologies and both old and newly emerging theories
on business and management......................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Digital businesses and new technologies are very effective in doing the business within
today's business environment. This term helps in designing the model of business by
understanding customers experience effectively and efficiently. In present business environment
every large and small company can highly focus on adopting the use of digital technologies in
their business so that they can attracts the large number of customers in effective and efficient
way(Senyo Liu and Effah, 2019). It project is based on digital marketing that is a component of
marketing which helps in utilising the internet and online platform digital technologies via the
use of desktop computers, smart phones etc. that helps in promoting the business in large number
of market place. This study involves the explanation of technology, how it is developed, what
platform it used and in what ways it is effective in nature. All this terms helps in understanding
the digital market effectively. At last it explains the relationship between digital technologies by
using both old and new theories. This report includes the Aerospace jet that is a future business
in which manager can adopts the digital technology for connecting with market and stakeholders
for gaining higher profits.
PART 1
A. Why this topic important
Digital marketing refers to the process of marketing that is used by the effectiveness of
internet and other online medium that are represented as a digital technologies like computers,
mobile phones and many other media that is useful to attracts the customers by promoting the
goods and services for gaining higher success and revenues(Scuotto and et. al., 2017).
Digital marketing is very important for the business as it helps in easily tracking and
monitoring the campaigns. It also reflects the new ideas for the business that helps in accepting
the change so that business entity can have a win situation and develops the impactful tactics.
This also helps in generating the new customers that are engaged with the brand. For example-
Aerospace jet can use the digital marketing so that they can attract the number of customer
attention in small period of time. This also helps in enhancing the brand image of the company in
the digital platform(Omarini, 2017).
Another importance of digital marketing is to solve the issues related to customers by
focusing on several mediums like social media, live chats. In this customers can ask their issues
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