Strategic Analysis of the Digital Camera Market Report

This report provides a comprehensive analysis of the digital camera market, focusing on the strategic implications and market dynamics. It examines the global market trends, including the impact of technology and consumer behavior, and identifies key factors driving growth, such as the demand for high-quality cameras and the increasing purchasing power of consumers. The report also addresses the challenges faced by the industry, such as the competition from smartphones and the need for product innovation. Furthermore, it analyzes the strategies employed by companies like Magic Pixel, emphasizing the importance of adapting to market changes, expanding into new markets, and focusing on product quality and features to meet consumer expectations. The report concludes with a discussion on the future prospects of the digital camera market, highlighting the importance of strategic planning and adaptability in a rapidly evolving industry.

Running head: STRATEGIC MANAGEMENT
Strategic Management
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Industry Analysis
It is predicted by the by Technavio’s market research that the international digital camera market
has the potential to achieve a market value of approximately USD 5 billion by 2020. The
shipments of Global digital camera unit were analyzed to be 98.6 million units in 2012; by 2020
it is expected to reach 171.7 million units. The force that is accelerating the expansion and
growth of the global advanced digital cameras is the demand for the product which is increasing
constantly. Technology has advanced in leaps and bounces this advancement has led to the
improvement with advanced features of digital cameras. Growing globalization, rising of new
products and solutions, buying behavior of the consumers, advancement of manufacturing
technology along with product innovation, the free flow of companies in the industry and
changes in the cost are some of the factors that is effecting the growing demand of digital
cameras.
In the case of Magic Pixel Company globalization has played a key role and has added to the
advantages of the organization to expand its operation in order to reach the target market in a
global level. For example, recognizing the scope of ownership penetration in the digital cameras
industry has reached a point of maturity in North America Europe especially in the US owing to
the increasing demand. Magic Pixel has concentrated its resource and efforts on improving the
sales and market share in those international markets in the areas where the demand is high and
heavy profit margins. Low product penetration is a lucrative opportunity for the company to
expand its reach to global customers in countries such as India and Brazil. On the other hand,
Magic Pixel recognize and indentify that the demand for the digital cameras especially compact
point and shoot cameras has been significantly affected by the growing Smartphone utility
among the target market. Factors like accessibility, high-resolution in Smartphone cameras and

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other mobile devices are the main threat to the digital camera industry. Hence attention is being
drawn towards research and development in order to encourage product innovation. The products
are also allowing multiple advanced features in the devices in order to make it more useful for
the consumers.
Consumer buying tendencies and differences in the cost are other factors that will affect the
market of digital cameras. Increasing purchasing power along with the tendency of the
consumers to invest in technology advanced and expensive items is anticipated to be a factor to
improve the profit levels for digital cameras industry. People who demand for AC Cameras and
UAV Drones are the target market for the digital camera market as well; the utility is to
document their adventures for personal use or commercial use and also to share their experiences
in social media. The company identifies the fact that there can be big discrepancy in the prices
and presentation of the different brands. Hence, Magic Pixel focused the efforts of the company
to meet customer expectation by ensuring high quality, advanced features, expert attributes at a
price which is reasonable for the consumer.