Digital Campaign for Regent College: Aims, Objectives, Target Audience, Competitors, and Skills

This presentation discusses the aims, objectives, target audience, competitors, and skills required for a successful digital campaign for Regent College. It also covers the external factors affecting the campaign and why choosing Regent College is the best option.

Regent college

Project A

Background of the regent group
The organization was founded in the year 1849 by
Elizabeth Jesser Reid with an aim to provide an
inclusive atmosphere to promote learning and
development of students. The mission of the group
is to create value for community through enhancing
interaction and support in order to develop careers
of youngsters. The vision of the organization is to
comply with core values for enhancement of future
and skills of students (Cotherman, 2020).

Aims and objectives
• The major aim of the university is to examine
the business issues of client so that it can
suggest appropriate and constructive solutions
for that.
• One of the primary objective of the group is to
create brand awareness for the purpose of
recruitment and to maximize participation of
individuals to TIC programme.
• It is also concerned at enhancing development
in professional context so that more
constructive strategies could be devised (Trent,
2019).

Problem Identification
• Lack of staff: There was not adequate staff for the promotion of the programme and for the purpose of
inducing high learning.
• Lack of resources: There were not adequate resources to induce participation and to create
awareness.
• Inadequate planning: The lack of planning leads to ineffectiveness in the implementation of the TIC
programme. It requires high organizational skills to achieve success in execution.
• Inefficiency in training: The TIC programme requires proper training of staff for the purpose of
constructive execution. It requires great expertise to teach lessons which was lacking in some areas
(Leary, 2018).

External factor analysis
• Political: The implications of Brexit leads to changes in
various policies of government influencing the decision
making criteria of educational universities of UK.
• Economical: High level of debts of students implies
hindrances in effective participation.
• Social: The growing urge and determination of students
towards learning is a favourable aspect for the organization
as it increases students participation (Schutta, 2022).
• Technological: The growing trends among students towards
online learning platforms increases the chances of their
participation in the TIC programme.

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• Legal: The university has to comply with standards of educational regulatory bodies so that it can attain
its purpose of executing the programme while establishing high ethical standards.
• Ecological: The organization promotes sustainable practices within their university and increase
awareness among students to do the same.

Target audience
• Students: The major focus of the programme is on students for
the purpose of executing campaign.
• Staff: Another important aspect of target audience is staff in
order to increase awareness about the programme and induce
learning to students (Jackson, 2020).
• Interested participants: They are significant element of target
audience to maximise participation in the TIC Programme.
• Investors: These are crucial part of the TIC programme as their
engagement is necessary for fostering activities and functions
as well as to encourage support through fulfilling monetary
needs.

Competitors
• Gordon-cornwell theological seminary: It was established in 1969 and is one of the largest seminaries
in North-America.
• Tyndale university: It was founded in 1894 and is a prominent university offering constructive graduate
and undergraduate programme to a range of students.
• Western seminary: It was founded in 1927 and is based in Portland aiming to provide various classes
and learning sessions for career development.
• Earlham college: It was founded by 1847 and is a private liberal arts college aiming to create value for
students.

Skill and Knowledge
• Time management skills: This skills are required for students
to effectively conduct learning sessions as they have to
manage additional time for taking video-based learning
lessons.
• Analytical skills: Analysis of theories and concepts are
required for students to understand subject matter in detail.
Thus for this programme, high analytical skills are needed to
assess learning sessions in constructive manner.
• Listening skills: Effective attention and listening abilities are
recommended for students so that they can grab in-depth
knowledge on the taught theories and concepts.
• Interpretation skills: Understanding context of the lessons
and what they imply is important for students for better
interpretation of the learning lessons.

Why choosing us? What we can offer
• The purpose of this programme is to promote career
enhancement and character development which enables
students to gain great knowledge on various concepts.
• The thinking into character programme is introduced to
develop personality of students and to prepare them for
future career enhancement (Banks, 2020).

Conclusion
From this presentation, it has been concluded that thinking into character programme is beneficial for
students in promoting their career. The problems in the execution of this programme has been assessed
and identified in this presentation. It has been evaluated that necessary skills are required by students so
that they can perform efficiently in the programme. The factors of external analysis provides the better
understanding of the programme and how it is influenced by these factors.

References
• Cotherman, C.E., 2020. To Think Christianly: A History of L'Abri, Regent College, and the Christian
Study Center Movement. InterVarsity Press.
• Trent, F.A., 2019. Factors Impacting the Retention of Ethnic Minority Students in Graduate Level
Programs: A Qualitative Study (Doctoral dissertation, Regent University).
• Leary, R.V., 2018. Colorism in Media Content: A Qualitative Study Focusing on Film and
Perception (Doctoral dissertation, Regent University).
• Schutta, R.A., 2022. Understanding Early Exposure to Digital Media and Its Influence on Mobile Phone
Dependency(Doctoral dissertation, Regent University).
• Jackson, D.A.B., 2020. An Examination of the Relationships Between Attitudes Towards Bullying and
School Climate and the Impact on Student Engagement (Doctoral dissertation, Regent University).
• Banks, M.A., 2020. The Impact of Relational Pedagogy Based on Rodin’s Steward Leadership
Principles on Student–Teacher Relationships (Doctoral dissertation, Regent University).

Project B
Digital campaign

Background of the college
The college which has been selected for this
respective report is the regent college and it is
going to have a campaign in their college as the
brand needs to promote their commodity and
some of the services in the next level and the
college is the platform which is helping a lot of
people to be a part of it.

Aims and objectives
• The aim of the college is to provide the best and
learning environment so that it can enable the
students to interact easily.
• Students can share their stories and can be free to
express themselves.
• Courses are designed to improvise the skills of the
students (Amazeen and Bucy, 2019).
• Lifelong dedication to improve and develop the
skills of the students.
• The main objective is to develop a strong
campaign.

Some of the problems and their consequences
There are some of the problems that can arise in this process are as follows:
• Lack of staff: This is the problem which is concerned with the issue that when there are no people to
work with and this is also concerned with having the place absent when the person is not present at the
time of the campaign going on.
• Lack of training and development of staff: There is a serious problem which can arise when there is
lack of training among the staff and when the employees or the people who are part of the campaign
are not having the proper knowledge about the working then there is poor job performance and
increase in the work stress.
• Lack of resources: When there is lack of the resources or the shortage of something which is very must
then there is a serious that can arise is the late working in the campaigning process. Also when there
are no proper resources than the issues are having impact on the campaign success.

External factors
A PESTLE analysis of regent campaign has been given below to better understand the external
environment of the company in a better way which is an analytical tool which dissects the environment into
different layers.
• Political: This is the factor which is concerned with the things like tax regulation, some of the tax
policies and the environmental issues and reform tariff and these factors are the key aspects that can
analyse that how much impact the government policies have on the company when it is doing the
digital campaign (Ellis, 2020).
• Environmental: There are some of the environment factors which are very important as they are directly
concerned with the day to day impacts on the daily basic operations while the digital campaign is going
on.

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• Social: This is the factor which is concerned with the social influence and marketing is about providing
the space to the buyers so that they can be influenced each time when they are buying the products.
• Technological factor: This factor is concerned with the best technology that is there is the market which
can really help the campaign to perform the best.

Target audience
• Children's: As it is known that there is youth generation in the college and it is important to target
the group of people which is mostly inclined towards the new launching of the products that are
there in the market. And they represent the most demographic profile and it is the major segment
on the basis of which the target market is justified.
• Adults: This is important to focus on the group of people and reaching out to this group is
important for the campaigning people as it is the most influential group of the people.
• Parents: It is important to note that if the parents are the people to be targeted in the market and
if they are the targeted audience then campaigning authority should start talking to the customers
(Adelekan, 2019).

Competitors
• Tyndal university: It is the Christian university
for the higher education and it is one of the
competitor of regent university.
• Western seminary: It is the university which is
linked with the committing to invest in the lives
of the Christian and they are also making some
of the new strategies for arranging the best
digital campaign in their university which is
helping a lot of the campaign institutes (Trent,
Dwiwardani and Page,2020).

Credentials
• As it is concerned that the marketing process is a bit of the difficult task and it is important to have
some of the credentials that are there in the process also it is made sure that the innovative side of the
campaign is when the authority is having the credentials and they have major impact on the marketing
process. And the credential is about the documentation process which is very basic need of the digital
campaigning process and also this has helped the people in having the best side to the digital
campaign (Rome, 2019).

Skills and knowledge
It is very important that the marketer who is doing
digital marketing is very with the skills and all the
relevant information about the digital campaign in
the regent college and some of the skills are
highlighted below:
• Video marketing
• Search engine optimization
• Content marketing
• Data and analytic
• Understand design thinking and planning

Why choosing us? What we can offer
• The reason behind choosing the regent
college is that it is the most influential college
among all the different colleges and it has
most number of the youth and the students
who are highly inclined towards the
interesting digital campaign that are taking
place in the college also to have proper and
appropriate understand about the target
audience and the segment to be targeted
(Lin, 2022).

Conclusion
In this respective presentation it has been concluded that the the digital campaign that has been part of
doing the campaign in the college and it has some of the aims an objectives that are very important to be
considered and there are some of the problems while doing the campaign and what are the consequences
that can be there in the process. Also the external factor like pest analysis have been included in the report
and then there is target audience which needs to be targeted.

References
• Lin, C.L., 2022. Adverse Childhood Experiences Impact on Self-Care and Coping Strategies with
Consideration of COVID-19 Impact (Doctoral dissertation, Regent University).
• Rome, R.J., 2019. Narrative Virtual Reality Filmmaking: A Communication Conundrum (Doctoral
dissertation, Regent University).
• Trent, F., Dwiwardani, C. and Page, C., 2020. Factors impacting the retention of students of color in
graduate programs: A qualitative study. Training and Education in Professional Psychology.
• Adelekan, A.K., 2019. Identification and measurement of servant leadership in early childhood: Parent
perspectives(Doctoral dissertation, Regent University).
• Ellis, M., 2020. Spiritual Leadership as Assessed Through Self-Report Measures: An Empirical Study
Within the Context of Christian Higher Education (Doctoral dissertation, Regent University).
• Amazeen, M.A. and Bucy, E.P., 2019. Conferring resistance to digital disinformation: The inoculating
influence of procedural news knowledge. Journal of Broadcasting & Electronic Media, 63(3), pp.415-
432.