Ask a question from expert

Ask now

Use of E-Commerce - Assignment

4 Pages564 Words356 Views
   

Added on  2019-10-30

Use of E-Commerce - Assignment

   Added on 2019-10-30

BookmarkShareRelated Documents
Running head: DIGITAL COMMERCE/ E-COMMERCEDigital commerce/ e-commerceName of the StudentName of the UniversityAuthor Note
Use of E-Commerce - Assignment_1
1 DIGITAL COMMERCE/ E-COMMERCEAccording to the survey, the primary lifestyle type is that of a maker. One of the primarytrend that is seen in the maker's group is having a keen interest in all automotive things, andtherefore, the use of e-commerce would probably be less. However, the secondary lifestyle isthat of experiencers who are the first in and first out of trend adoption. The use of e-commercewould be frequent in that case. On the other hand, the makers have a keen interest in outdooractivities; they would, therefore, prefer to indulge in some outdoor activities instead of spendingtime on the internet (Iglesias-Pradas et al. 2013). This lifestyle will positively affect the use ofthe web for e-commerce. However, the lifestyle of experiencers is very different from that of makers. Since thisgroup of people are always up for the latest fashions, the use of the internet for e-commercewould be more (Laudon and Traver 2013). One of the primary traits of the experiencers is goingagainst the mainstream, and therefore, the use of e-commerce would be widespread in this case.Apart from this, since the experiencers love physical activities too, the use of internet particularlyfor the e-commerce might take a backseat. Since the experiencers have high resources and self-expression motivation, they consider friends as a vital part of their lives. More than using theinternet for e-commerce, experiencer would, therefore, prefer to spend times with their friendsand family. Furthermore, the experiencers are spontaneous, and thus it can be expected that theyare up for every new trend and activities. This would possibly affect the use of the internet forecommerce. Therefore, it can be concluded that the life of a maker and an experiencer will notnecessarily revolve around the world of internet as they believe in exploring every aspect of life.
Use of E-Commerce - Assignment_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Factors Affecting Impulse Purchasing in Online Food Delivery (pdf)
|24
|6348
|45