Digital Communication in the Workplace: MGT502 Business Analysis

This presentation provides an overview of digital communication in the workplace, exploring its various forms such as email, texting, and video conferencing. It highlights the advantages of digital communication, including faster processes, global reach, and cost savings, while also addressing its disadvantages such as technical glitches and employee dependency. The presentation emphasizes the effectiveness of digital communication on various business aspects like finance, marketing, and employees, and how it contributes to organizational success. It also delves into the impact on employees, detailing both pros like easier and faster work and cons like hindering additional learning and technological dependence. The conclusion underscores the prevalence of digital communication in modern workplaces, its positive impact, and the importance of its effective use for business growth and employee satisfaction, referencing relevant academic sources.

DIGITAL
COMMUNICATIO
N IN THE
WORKPLACE

DIGITAL
COMMUNICATION
Digital communication is defined as
the electronic transmission of
messages and information which is
encoded digitally. In recent time, this is
the most used methods of
communication in personal as well as
in professional lives of people.
2

DIGITAL
COMMUNICATION
The most important form of
methods of communicating
digitally in the workplace are the
following:
E-mail
Texting
Video Conferencing
Fax
3

ADVANTAGES OF DIGIAL COMMUNICATION IN THE
WORKPLACE
Digital communication has many advantages
which help businesses achieving their goals
• The messages and information can be stored
in devices for a long time without being
tampered or damaged.
• Faster process
• Easier process
• Communicate all across the globe
• Saves cost
• Removes all kinds of semantic barriers
4

DISADVANTAGES OF
DIGITAL COMMUNICATION
IN THE WORKPLACE
• Requires a certain cost for the maintenance
of the device
• If there is any technical glitch then it can
hamper the delivering of messages which is
a huge communication barrier
• Sometimes complex
• Makes employees highly dependent on the
technical devices
• Leads to lack of knowledge among the
employees
• Builds a bridge between the young and the
old employees
5

EFFECTIVENESS OF
DIGITAL COMMUNICATION
IN THE WORKPLACE
Digital communication is considered to be a
highly effective form of communication and
has a huge impact on the overall business of
the organization. It has a huge impact on the
following of the business:
• Finance
• Marketing
• Customers
• Employees
Positive impact on the above divisions in an
organization helps in contributing to the
success of the organisation.
6

EFFECTIVENESS OF DIGITAL COMMUNICATION ON
EMPLOYEES
Digital communication has a huge impact on the employees of an organisation which help in
making the business more established.
PROS
• Makes the employees work easier and faster
• Helps in communicating the goals and
missions to other employees in no time
• Encourage employees to build a personal
relationship
• Builds a positive working environment for
the employees
• Provides satisfaction to the employees
Cons
• Hinders additional learning of the employees
• Causes barrier when there is a technological
glitch
• Makes employees highly dependent on
digital communication
7

EMPLOYEES ON
DIGITAL
COMMUNICATION
IN THE WORPLACE
8
Employees are highly satisfied with
digital communication in the
workplace.
• Helped them in working faster
• Has made work easier
• Helped in leading groups
• Helped in communicating
information like organizational
culture, ethics and many more
• Has helped them improve certain
skills like the typing speed and
searching information skills
• Build coherent relationships which
has helped making the
environment of the business
positive

CONCLUSION
9
Digital communication in the
workplace has become a new trend
and is been practiced by every
organisation in the word. It has both
positive as well as negative aspects
however the positive factors dominate
the negative ones thus, it has become
a huge aspect in the workplace. It has
been seen that digital communication
mostly has a huge impact on the
employees of an organisation. It is
important for the employees to
understand the correct use of the
communication process and use it
effectively in order to generate profits
and make the business among the top
ranked business in the world.

REFERENCE
• Bui, T. L. (2019). Internal communication in the digital workplace: digital communication
channels and employee engagement.
• Banerjee, P., Adhikari, B., & Nigam, R. (2016). Dynamics of workplace communication: A new
age model. International Journal of Management, IT and Engineering, 6(12), 1-16.
• Gui, M., & Büchi, M. (2019). From use to overuse: Digital inequality in the age of communication
abundance. Social Science Computer Review, 0894439319851163.
• Patrutiu-Baltes, L. (2016). Inbound Marketing-the most important digital marketing
strategy. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 9(2),
61.
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April Hansson
[phone]THANK YOU