Digital Communication Strategy for Amazon Inc.

Business communications
Digital communication for strategy for Amazon Inc.

Contents
Introduction to business communication........................................................................................1
Digital communication and the advent of social media..................................................................1
Benefits of digital communication...................................................................................................2
Digital communication tools used at Amazon Inc...........................................................................3
Facebook......................................................................................................................................3
Video conferencing......................................................................................................................3
Amazon Chime.............................................................................................................................4
Instagram and Twitter..................................................................................................................4
Whatsapp.....................................................................................................................................4
Blogs and V-logs...........................................................................................................................5
Risks, Estimates and analysis...........................................................................................................5
Recommendations and conclusion..................................................................................................6
References.......................................................................................................................................7

Introduction to business communication
Business communication is one of the most important pillars which support the organization.
Every business operation needs communication. Communication helps businesses in building
and maintaining long term relationships with all of the business’s stakeholders. This includes
employees, customers, government organizations, PR agencies and any other body associated
with the business. Communication among stakeholders must be cogent.
Customers are essential for the running of any business. In the times of increasing competition, it
is important that businesses put efforts in understanding customer needs. This can be done
through effective business communication. Similarly, employees are the most important assets
for any business. Communication within the business is required to ensure employee satisfaction,
retention and engagement (Hartley & Chatterton, 2015). It is safe to say that communication
plays a substantial role in every facet of the business. This report highlights upon the changes in
business communication that have been witnessed in the recent years. A digital communication
strategy has been developed for the Ecommerce behemoth Amazon Inc.
Digital communication and the advent of social media
The advent of technology, the rise of globalization and the increase in the use of internet has
allowed communication across the world to also take a digital form. Traditional forms of
communication have taken a backseat and more businesses are beginning to adopt digital
strategies to conduct communication throughout the organization (Spilioti, 2015). One of the
most spectacular changes witnessed in the world of communications is the growth of social
media.
Social media communities, social media blogs have become an inherent part of business
communications through platforms like Twitter, Facebook, Instagram and Snapchat. Chat bots
have also seen a significant growth in the world of business communication. Internal chat
messengers are being customized to suit departmental needs. Digital communication has entered
every aspect of the business. In fact digitalization has also led to proficient communication
resulting in improved stakeholder relationships and increased coordination (Tagg, 2015).