Digital Communication Strategy for Apple Inc.

Running Head: DIGITAL COMMUNICATION STRATEGY
Digital Communication Strategy
Assignment 2: Proposal and Report
Name of the Student
Name of the University
Author Note

Running Head: DIGITAL COMMUNICATION STRATEGY
Table of Contents
Introduction.................................................................................................................................................3
Background..................................................................................................................................................3
Context........................................................................................................................................................4
Proposal.......................................................................................................................................................5
References...................................................................................................................................................6

Running Head: DIGITAL COMMUNICATION STRATEGY
Introduction
Business communication can be referred as to the flow and exchange of ideas, information and
thoughts in a formal manner and within the workplace. It has gained significant place in the daily
business routine and because of this the organizations are focusing more on having effective
communication in the business. Business communication serves as a catalyst to the growth and
development of business. From last few decades, human communication has progressed and the
advent of digital channels have also provided a platform to people to interact with each other.
Advances in technology helped in making the business communication more effective than ever
before (Patrutiu-Baltes, 2016).
The business communicates with its stakeholders to keep its growth intact. It communicates
with its customers to promote its offerings, with employees to get the work done effectively and
on time, with shareholders to keep their investments intact. Communication can also be
considered as the essence of management and business because it helps in fluffing the ultimate
motive of the business (Çizmeci & Ercan, 2015). ). In this proposal, an idea will be presented
about the whole report. It is based on Digital communication strategy of Apple Inc. which will be
analyzed with the help of various articles. Various trends of digital communication used by
Apple Inc. and its importance in the present business environment will be discussed in the
following proposal and report.
Background
The last assessment was about the analysis of various articles focusing on Digital
Communication strategies and its role in the present business environment. The businesses uses
Social media nowadays because of the increasing use of social media on the internet. Social
media brings many benefits for the business but on the same hand, many disadvantages it carries.
Social media can increase the popularity of the business but it can also do negative publicity of
the business at a much faster rate. It provides freedom to the users to express their views about
the business which could also be misused by the competitors (Leonardi, 2017).
Assignment 1 highlights that social media is a revolution. It has made communication much
easier than before. It eliminates the cultural, distance and language barrier of communication.